We’ve made some changes to our packages, particularly our free plan - Basic. The first point to note is that our Basic plan is still free. We remain committed to providing a free version of Hotjar for individuals working on their own online project or just starting their business.
We’ve spoken to our customers and looked at the usage data to understand which features they really need at each stage in their growth. We learned that our Basic plan isn’t providing some features that users do need, and is providing some features that users don’t need at the early stage for which this plan is designed. For Hotjar users, it will now be easier to find the right plan that gives you what you need. For Hotjar, our packages will be better aligned with the value we’re providing at each stage, and we’ll be enabled to add lots more value in the future.
With Continuous Capture, Hotjar automatically and continuously collects data from across your site up to the session allowance on your plan. No more starting or restarting snapshots! Simply open Hotjar and all of your user sessions will be ready and waiting for you to discover and analyze.
Highlights is the new way to snip, save, share, and analyze your most important insights. With all of your meaningful insights organized in one place, you can easily discover opportunities, validate assumptions, and get buy-in. Highlights was added to all plans a few weeks back and has now been added to Basic.
Highlights does a much better job of sorting recordings than the old methods of manually tagging and favoriting. You now have the option to save snippets of recordings as highlights (instead of favoriting), and add labels or comments to the recording highlight (instead of a manual tag). Learn how to use Highlights instead of favorites and manual tags.
Segments and filters for things like ‘Visited URL’ or ‘Country’ are no longer available on Basic. These will now become available on our Plus plan, which is designed for larger sites where more traffic is captured and the need to segment and filter really kicks in. On Basic, you can still sort your recordings by all of the existing columns and use Highlights to sort, filter, share, and download your important recordings insights. Learn more about recordings filters and how to use Highlights.
These features are generally only used on larger, business sites where custom branding becomes important. If you have any existing widgets where the background or button color is customized, these won’t change. Learn more about Incoming Feedback and Surveys.
We appreciate that this is a lot of change all at once, but we encourage you to try the new features. If you’re concerned that a feature you really need is no longer available on your current plan, please check out our plans to find the one that works for you.Read More
It’s no secret that telling a compelling story is the key to getting buy-in to your product proposals. For stakeholders to sit up and pay attention, you need to craft a narrative that’s easy to understand and sticks in their minds.
An essential element to telling a story that sticks is backing up your facts and figures with visual insights on user behavior—and our latest update to Continuous Heatmaps can help you do just that.
Now you can download an image of a continuous heatmap—helping you to craft a story that secures alignment and buy-in to your proposals.
Simply click on the download icon in a heatmap report and your JPG will download right away.
We’re working on making it easier for you to sort and share insights with your team, so keep an eye out for some new functionality coming soon.Read More
Surveys are the perfect tool for gathering real user feedback to validate your product assumptions. But for a while now, product teams have been telling us that they simply don’t know what questions to ask their users 🤷. So, we took your feedback onboard and built a bank of pre-populated Survey Templates to help you start capturing user feedback in minutes 😲.
Our directory includes a range of survey templates for you to choose from:
Get started with a pre-populated survey template
Gather eye-opening product feedback
Razorpay used the Product Feedback survey template to improve their product design, and ultimately increase their user experience satisfaction average from 6.2 to 8.7. Get started with the Product Feedback survey.
Check out our survey template directory for our full range of templates, and if you can’t find the template you’re looking for, send in your requests here. Or, if you’ve got a tried and tested template that never fails you, why not send it to us and feature in our directory.Read More
It’s an unfortunate reality that there’s an ever-increasing threat of our online credentials being stolen by bad actors 🦹♂️, and used to access our online accounts. One of the easiest and most effective ways to prevent this, and to secure your potentially sensitive data, is to enable two-factor authentication (2FA) on your online accounts. We’re excited to let you know that you can now enable 2FA on Hotjar.
Up to now, all you needed to access your Hotjar account was an email address and password, but passwords alone can be vulnerable. This is mostly because lots of us have lousy memories and set passwords that are too simple and predictable, or we have too many accounts and end up recycling the same password for all of them. Sound familiar... ? 🤦♀️
Two-factor authentication adds an extra layer of security to your account login by requiring you to enter a one-time password (OTP) generated by an authenticator app on your mobile device. This means that a bad actor would need to know your password and have your mobile device in order to access your account.
It’s super simple to set up:
You can find more detailed instructions here.Read More
If you’ve been trying (and failing 😬) to create a streamlined process for saving, organizing, and sharing user behavior insights then this is for you!
For you to make user-led improvements, finding insights isn’t enough. You need to sort and analyze those insights, form your hypothesis, validate it, and get your team onboard so you can confidently prioritize the most impactful product improvements. Until now, you had to use tools like Google Sheets, Docs, or Slack to organize your insights and share them with your team. But the latest addition to Hotjar is shaking things up!
We’re excited to introduce Highlights 🥳.
Highlights allows you to cut out snippets of your recordings and heatmaps and save them into collections that you can share and analyze with your team. With all of your meaningful insights organized in one place, you can easily discover opportunities, validate assumptions, and get buy-in from your team.
Highlights is now available to all users on our Plus, Business, and Scale plans. Users on our Basic plan will get access to Highlights from the week of November 8.
With Highlights you can:
Highlights enables you to sort and act on insights more effectively as a team, bringing higher confidence to product decisions, so you can prioritize and implement the most impactful changes. And with your most relevant insights grouped in one place, it makes spotting behavioral patterns and validating assumptions a whole lot easier. It’s a win-win 🙌
Here's how John, a Sales Ops manager at ClassHero gets buy-in using Highlights:
Highlights is the tool I needed in order to convey what I'm seeing to busy executives and technical leads from whom I need buy in. Here's a 30 second Highlight of the issue. Here's a Collection of the same issue across multiple users to view at your leisure. These drive near immediate understanding and clarity around what I'm asking for and why. The Collections view basically creates a visual report of all the evidence I have for a given case. Here's how much this hurts (one Highlight); click on the rest of these if you can stomach it (a Collection of Highlights). — John Gilmore, Sales Ops Manager at ClassHero
📢 Favoriting and manually tagging in Recordings will be replaced by Highlights from November 8
❗ If you’d like to keep a note of the recordings you've favorited or manually tagged up to now, you’ll need to export your recordings data before November 8.
💁♀️ Check out our Highlights help doc for step-by-step guides and tutorial videos on how to create, share, and manage Highlights, as well as how to use Highlights instead of favorites and manual tags, and how to export your existing data.
If your site is on our Plus, Business, or Scale plans, click below and we'll walk you through creating your first highlight.Read More
Always wanted to know what goes on behind a rebrand? Well now’s your chance. We’ve got a new look and feel at Hotjar, and we want to tell you exactly why (and how) we rebranded.
Read our blog to discover:
Our rebrand was some journey. Now, it feels like we have something to be proud of, that makes Hotjar look just like Hotjar should.
We hope you enjoy the read.Read More