Always wanted to know what goes on behind a rebrand? Well now’s your chance. We’ve got a new look and feel at Hotjar, and we want to tell you exactly why (and how) we rebranded.
Read our blog to discover:
Our rebrand was some journey. Now, it feels like we have something to be proud of, that makes Hotjar look just like Hotjar should.
We hope you enjoy the read.Read More
We're very excited to share with you that Hotjar has joined forces with Contentsquare!
What Hotjar is to entrepreneurs, small and medium-sized businesses (SMBs) and mid-market companies, Contentsquare is to enterprises. Founded in Paris in 2012, today they help over 750 enterprises in 26 countries deliver better digital experiences for their customers.
While this opens up an exciting new chapter for Hotjar, both companies will continue to operate independently for the foreseeable future, and rest assured we will maintain the same exact level of service and support to all our clients and continue to deliver on our roadmap as planned.
What this does mean, is that in the near future, we will be accelerating our innovation and new product development as we leverage Contentsquare’s technology and resources; such as their recently launched cookieless technology, their acquisition of machine and deep learning startup Upstride, and their recent $500 million Series E investment round.
As a final note, we reflect on how well the Hotjar core values have guided us throughout our journey these last seven years. We see our next chapter as a great opportunity to put you, our customers, even more at the heart of what we do, whilst being bolder, moving faster and continuing to challenge ourselves to grow. And while things will evolve at Hotjar (no doubt for the better), we promise to stay true to working with respect and gaining your continued trust with transparency.Read More
In a product update back in August, we gave some insight into the evolution of Hotjar and how we’re building a sharper set of tools to help you better understand your users. As part of that update, we shared an unprecedented look at our real business data with you: Hotjar Forms accounts for 2% of monthly activity, and Hotjar Funnels accounts for 6%. As a product-led company, we’re facing the music and confronting the fact that these tools don’t add significant value to you. So we announced that we would retire Hotjar’s Forms & Funnels in the spirit of doubling down on where we can add value through our flagship tools, and giving us long-needed space to build entirely new tools that better solve the problems you face today.
As of December 14, Forms & Funnels will be retired for all Hotjar users. For those who have been using these tools, this will mean that the tools and the data previously collected in them will no longer be accessible.
But we don’t want to leave you hanging, and we absolutely want you to be equipped to create experiences your users love, so we have curated a list of alternative ways to get the insights you might previously have gleaned from Forms & Funnels.
We are so excited about the opportunities that this renewed focus on both sharpening our core tools, and freeing us up to build new ones will bring. We can’t wait to bring you even more powerful insights in the future.
As always, you can check out what we’ve added recently and what we’re working on here in our public roadmap.Read More
If you’re serious about cooking, you don’t want a swiss army knife in your kitchen. You want a proper set of kitchen knives. The same principle applies to software tools, and how we’re thinking about building Hotjar.
In this update, we reflect on Hotjar’s past and look boldly ahead to its future: a sharper set of tools for understanding how users really experience your site and how to provide them with better experiences.
For all the nitty-gritty details, you can read more HERE.
Watch the video and continue reading below for the quick version of the update.
Hotjar capturing data based on pageviews has limited our product innovation. Pageviews are a static instance of a webpage loading: inherently inconsistent and unreflective of the dynamic experience on a website today. Hotjar’s way of working is evolving to capture user sessions: recording a user’s visit to your site (a session) and providing behavior analytics based on their whole visit. We will be updating our subscriptions to be based on how many user sessions you want to capture on your site per month.
Manually starting and restarting a ‘snapshot’ of pageviews to analyze user behavior has been an unnatural step in our users’ workflow. There’s inherent gaps in this kind of data. With our new Continuous Capture mode of gathering insights, you just need to open Hotjar and all the sessions within your plan’s sample will be available to analyze. Less manual work, cleaner data, better Hotjar.
We’re merging Polls and Surveys into one more powerful Surveys tool. Adding context to behavior analytics data through user feedback is key to improving site experience and increasing conversions. We’re doubling down on the analytical depth of Hotjar’s feedback tools.
We’re retiring Forms and Funnels. For us to focus on improving Hotjar’s flagship tools (Heatmaps, Recordings, our feedback tools) we have had to make difficult decisions and prioritize: Forms and Funnels are underused, and we’re open about them not being competitive tools in their space. They’re no longer going to be part of the Hotjar toolkit.
Hotjar’s basic plan is staying free forever. We’re increasing prices of our two most affordable plans - the Plus plan and the lowest tier within our Business plans - by 10 bucks per month. That’s it - nothing crazy or drastic. That’s already gone into effect for new customers. For existing customers: we’ll be in touch to give you plenty of heads-up of the date new pricing comes into effect.
Read on for the story of why and how we’re evolving Hotjar, and more cooking analogies than you can shake a pepper mill at.Read More
Got a suggestion or request? Here's how to let us know.
2 ways you can make suggestions and requests
We've made a couple of changes to how you as a Hotjar user can make suggestions or feature requests. Read on to find out how best to reach us.
You can tell us about your requests and suggestions in Hotjar using our own Incoming Feedback widget. With this method, it’s super easy to point at something in Hotjar and share your thoughts with us. Wherever you’re working in Hotjar, you’ll see the little red widget labeled ‘Feedback’ on the right of your screen.
Another way to reach us is by submitting a request. This way you can easily choose a topic to tie your request to.
PS. Keep an eye on our Product Roadmap for info on what we're working on. 🔨Read More