In a product update back in August, we gave some insight into the evolution of Hotjar and how we’re building a sharper set of tools to help you better understand your users. As part of that update, we shared an unprecedented look at our real business data with you: Hotjar Forms accounts for 2% of monthly activity, and Hotjar Funnels accounts for 6%. As a product-led company, we’re facing the music and confronting the fact that these tools don’t add significant value to you. So we announced that we would retire Hotjar’s Forms & Funnels in the spirit of doubling down on where we can add value through our flagship tools, and giving us long-needed space to build entirely new tools that better solve the problems you face today.
As of December 14, Forms & Funnels will be retired for all Hotjar users. For those who have been using these tools, this will mean that the tools and the data previously collected in them will no longer be accessible.
But we don’t want to leave you hanging, and we absolutely want you to be equipped to create experiences your users love, so we have curated a list of alternative ways to get the insights you might previously have gleaned from Forms & Funnels.
We are so excited about the opportunities that this renewed focus on both sharpening our core tools, and freeing us up to build new ones will bring. We can’t wait to bring you even more powerful insights in the future.
As always, you can check out what we’ve added recently and what we’re working on here in our public roadmap.Read More
If you’re serious about cooking, you don’t want a swiss army knife in your kitchen. You want a proper set of kitchen knives. The same principle applies to software tools, and how we’re thinking about building Hotjar.
In this update, we reflect on Hotjar’s past and look boldly ahead to its future: a sharper set of tools for understanding how users really experience your site and how to provide them with better experiences.
For all the nitty-gritty details, you can read more HERE.
Watch the video and continue reading below for the quick version of the update.
Hotjar capturing data based on pageviews has limited our product innovation. Pageviews are a static instance of a webpage loading: inherently inconsistent and unreflective of the dynamic experience on a website today. Hotjar’s way of working is evolving to capture user sessions: recording a user’s visit to your site (a session) and providing behavior analytics based on their whole visit. We will be updating our subscriptions to be based on how many user sessions you want to capture on your site per month.
Manually starting and restarting a ‘snapshot’ of pageviews to analyze user behavior has been an unnatural step in our users’ workflow. There’s inherent gaps in this kind of data. With our new Continuous Capture mode of gathering insights, you just need to open Hotjar and all the sessions within your plan’s sample will be available to analyze. Less manual work, cleaner data, better Hotjar.
We’re merging Polls and Surveys into one more powerful Surveys tool. Adding context to behavior analytics data through user feedback is key to improving site experience and increasing conversions. We’re doubling down on the analytical depth of Hotjar’s feedback tools.
We’re retiring Forms and Funnels. For us to focus on improving Hotjar’s flagship tools (Heatmaps, Recordings, our feedback tools) we have had to make difficult decisions and prioritize: Forms and Funnels are underused, and we’re open about them not being competitive tools in their space. They’re no longer going to be part of the Hotjar toolkit.
Hotjar’s basic plan is staying free forever. We’re increasing prices of our two most affordable plans - the Plus plan and the lowest tier within our Business plans - by 10 bucks per month. That’s it - nothing crazy or drastic. That’s already gone into effect for new customers. For existing customers: we’ll be in touch to give you plenty of heads-up of the date new pricing comes into effect.
Read on for the story of why and how we’re evolving Hotjar, and more cooking analogies than you can shake a pepper mill at.Read More
Got a suggestion or request? Here's how to let us know.
2 ways you can make suggestions and requests
We've made a couple of changes to how you as a Hotjar user can make suggestions or feature requests. Read on to find out how best to reach us.
You can tell us about your requests and suggestions in Hotjar using our own Incoming Feedback widget. With this method, it’s super easy to point at something in Hotjar and share your thoughts with us. Wherever you’re working in Hotjar, you’ll see the little red widget labeled ‘Feedback’ on the right of your screen.
Another way to reach us is by submitting a request. This way you can easily choose a topic to tie your request to.
PS. Keep an eye on our Product Roadmap for info on what we're working on. 🔨Read More
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Since the early days of Hotjar, we have committed to maintaining a public product roadmap to let our customers know what we’ve added to our software and what’s coming down the line. One of our core values is building trust with transparency and we believe in communicating with our users in a clear and open way. All that said, our public product roadmap wasn't really been living up to its promise.
The old roadmap format was no longer reflective of how we’re building Hotjar and, therefore, no longer giving our users a realistic view of where we’re headed. So, we've given our public product roadmap an overhaul. You can see the updated roadmap HERE.
The first thing you’ll notice (apart from the fact that it’s now in Trello) is that our updated roadmap format groups new feature releases and improvements by the different tools within Hotjar. So, if you’re a big user of our Recordings tool, for example, you can jump straight to the latest features we've added to Recordings and also see what the future direction is for that particular tool.
The term ‘future direction’ is important here. Like many modern software companies, we don’t work in a way that commits us to specific features and release dates. The truth is that we are constantly discovering which features we will release in the future. We know where we’re headed, but we follow an agile process to explore the different routes to get there and pick the best one. This embodies another one of our core values: be bold and move fast.
We are very clear on the destination, our vision is to give teams of all sizes the insights they need to create experiences their users love. We also have several desired outcomes that we know we need to achieve in order to get there - things like helping users get to their most relevant insights more quickly. These, in turn, allow us to identify various opportunities that will contribute to that desired outcome.
An opportunity for the desired outcome stated above might be to make it easier for users to find their most relevant recordings. To make that happen, we come up with a number of ideas, like enabling users to filter their recordings by custom user attributes. We prioritize these ideas and run experiments with small groups of users to understand if they significantly contribute to the desired outcome.
If an experiment proves successful, it becomes a new feature that we make available to all of our users, in the confidence that it will be of value to them. However, we can’t put the feature on our roadmap before this point because it’s still just an idea that hasn’t been validated by real users. For this reason, what we share in our updated roadmap are the features we have already released through this process, and the opportunities we are actively working on. In our roadmap, we call these opportunities our ‘future direction’.Read More
From the moment we launched Hotjar, we included a tool called Recruiters—a widget for asking people to sign up for user research.
Over the past 5 years, we've seen less and less interaction with it, and because of this, we've decided to remove the Recruiters tool from Hotjar. This allows us to focus our time on the tools and features that our customers get the most value from, while also building new requested features.
Recruiters will be discontinued as of Thursday 24th October, 2019. If you're a Recruiters user, here’s what you need to know:
This change paves the way for some really exciting developments for Hotjar’s feedback tools. Here’s Renato, one of our Product Managers: “We listened to your feedback over the last few years and can’t wait to finally show you what’s coming up: A super flexible, modern and easy-to-use Survey tool that will allow you to collect structured and contextual user feedback anywhere you want, however you want.”
We’ll look forward to sharing these plans with you soon. 🔥Read More