What's new in Hotjar
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What's new in Hotjar

Hotjar makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

November 15, 2021

We’ve made some changes to our packages

We’ve made some changes to our packages, particularly our free plan - Basic. The first point to note is that our Basic plan is still free. We remain committed to providing a free version of Hotjar for individuals working on their own online project or just starting their business.

Why the changes?

We’ve spoken to our customers and looked at the usage data to understand which features they really need at each stage in their growth. We learned that our Basic plan isn’t providing some features that users do need, and is providing some features that users don’t need at the early stage for which this plan is designed. For Hotjar users, it will now be easier to find the right plan that gives you what you need. For Hotjar, our packages will be better aligned with the value we’re providing at each stage, and we’ll be enabled to add lots more value in the future.

Continuous Capture is now available on all plans

With Continuous Capture, Hotjar automatically and continuously collects data from across your site up to the session allowance on your plan. No more starting or restarting snapshots! Simply open Hotjar and all of your user sessions will be ready and waiting for you to discover and analyze.

  • Continuous Heatmaps allows you to create unlimited heatmaps for every page on your site. You’ll still have access to the existing Manual Heatmaps for now.
  • Continuous Recordings brings an end to the current limit of 300 recordings on Basic - no more deleting old recordings to make way for new ones!
  • Continuous Capture has been automatically enabled on sites that currently have an active snapshot in Heatmaps or Recordings. If you’re not currently collecting data with Hotjar, your Admin will just need to enable “session capture” in your site settings.

Highlights is now available on all plans

Highlights is the new way to snip, save, share, and analyze your most important insights. With all of your meaningful insights organized in one place, you can easily discover opportunities, validate assumptions, and get buy-in. Highlights was added to all plans a few weeks back and has now been added to Basic.

Favorites and manual tags in recordings have been replaced by Highlights on all plans

Highlights does a much better job of sorting recordings than the old methods of manually tagging and favoriting. You now have the option to save snippets of recordings as highlights (instead of favoriting), and add labels or comments to the recording highlight (instead of a manual tag). Learn how to use Highlights instead of favorites and manual tags.

Advanced segments and filters in Recordings are now only available on Plus and above

Segments and filters for things like ‘Visited URL’ or ‘Country’ are no longer available on Basic. These will now become available on our Plus plan, which is designed for larger sites where more traffic is captured and the need to segment and filter really kicks in. On Basic, you can still sort your recordings by all of the existing columns and use Highlights to sort, filter, share, and download your important recordings insights. Learn more about recordings filters and how to use Highlights.

Color customization options in Surveys and Incoming Feedback are now only available on Business and above.

These features are generally only used on larger, business sites where custom branding becomes important. If you have any existing widgets where the background or button color is customized, these won’t change. Learn more about Incoming Feedback and Surveys.

We appreciate that this is a lot of change all at once, but we encourage you to try the new features. If you’re concerned that a feature you really need is no longer available on your current plan, please check out our plans to find the one that works for you.

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November 29, 2020

We’re retiring Forms & Funnels on December 14

In a product update back in August, we gave some insight into the evolution of Hotjar and how we’re building a sharper set of tools to help you better understand your users. As part of that update, we shared an unprecedented look at our real business data with you: Hotjar Forms accounts for 2% of monthly activity, and Hotjar Funnels accounts for 6%. As a product-led company, we’re facing the music and confronting the fact that these tools don’t add significant value to you. So we announced that we would retire Hotjar’s Forms & Funnels in the spirit of doubling down on where we can add value through our flagship tools, and giving us long-needed space to build entirely new tools that better solve the problems you face today.

As of December 14, Forms & Funnels will be retired for all Hotjar users. For those who have been using these tools, this will mean that the tools and the data previously collected in them will no longer be accessible.

But we don’t want to leave you hanging, and we absolutely want you to be equipped to create experiences your users love, so we have curated a list of alternative ways to get the insights you might previously have gleaned from Forms & Funnels.

We are so excited about the opportunities that this renewed focus on both sharpening our core tools, and freeing us up to build new ones will bring. We can’t wait to bring you even more powerful insights in the future.

As always, you can check out what we’ve added recently and what we’re working on here in our public roadmap.

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June 15, 2020

How to reach us with your product suggestions 💡

Got a suggestion or request? Here's how to let us know.

2 ways you can make suggestions and requests

We've made a couple of changes to how you as a Hotjar user can make suggestions or feature requests. Read on to find out how best to reach us.

1. Send us your requests and suggestions via Incoming Feedback

You can tell us about your requests and suggestions in Hotjar using our own Incoming Feedback widget. With this method, it’s super easy to point at something in Hotjar and share your thoughts with us. Wherever you’re working in Hotjar, you’ll see the little red widget labeled ‘Feedback’ on the right of your screen.

2. Reach out to Hotjar support with your requests and suggestions

Another way to reach us is by submitting a request. This way you can easily choose a topic to tie your request to.


PS. Keep an eye on our Product Roadmap for info on what we're working on. 🔨

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