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Since the early days of Hotjar, we have committed to maintaining a public product roadmap to let our customers know what we’ve added to our software and what’s coming down the line. One of our core values is building trust with transparency and we believe in communicating with our users in a clear and open way. All that said, our public product roadmap wasn't really been living up to its promise.
The old roadmap format was no longer reflective of how we’re building Hotjar and, therefore, no longer giving our users a realistic view of where we’re headed. So, we've given our public product roadmap an overhaul. You can see the updated roadmap HERE.
The first thing you’ll notice (apart from the fact that it’s now in Trello) is that our updated roadmap format groups new feature releases and improvements by the different tools within Hotjar. So, if you’re a big user of our Recordings tool, for example, you can jump straight to the latest features we've added to Recordings and also see what the future direction is for that particular tool.
The term ‘future direction’ is important here. Like many modern software companies, we don’t work in a way that commits us to specific features and release dates. The truth is that we are constantly discovering which features we will release in the future. We know where we’re headed, but we follow an agile process to explore the different routes to get there and pick the best one. This embodies another one of our core values: be bold and move fast.
We are very clear on the destination, our vision is to give teams of all sizes the insights they need to create experiences their users love. We also have several desired outcomes that we know we need to achieve in order to get there - things like helping users get to their most relevant insights more quickly. These, in turn, allow us to identify various opportunities that will contribute to that desired outcome.
An opportunity for the desired outcome stated above might be to make it easier for users to find their most relevant recordings. To make that happen, we come up with a number of ideas, like enabling users to filter their recordings by custom user attributes. We prioritize these ideas and run experiments with small groups of users to understand if they significantly contribute to the desired outcome.
If an experiment proves successful, it becomes a new feature that we make available to all of our users, in the confidence that it will be of value to them. However, we can’t put the feature on our roadmap before this point because it’s still just an idea that hasn’t been validated by real users. For this reason, what we share in our updated roadmap are the features we have already released through this process, and the opportunities we are actively working on. In our roadmap, we call these opportunities our ‘future direction’.Read More
From the moment we launched Hotjar, we included a tool called Recruiters—a widget for asking people to sign up for user research.
Over the past 5 years, we've seen less and less interaction with it, and because of this, we've decided to remove the Recruiters tool from Hotjar. This allows us to focus our time on the tools and features that our customers get the most value from, while also building new requested features.
Recruiters will be discontinued as of Thursday 24th October, 2019. If you're a Recruiters user, here’s what you need to know:
This change paves the way for some really exciting developments for Hotjar’s feedback tools. Here’s Renato, one of our Product Managers: “We listened to your feedback over the last few years and can’t wait to finally show you what’s coming up: A super flexible, modern and easy-to-use Survey tool that will allow you to collect structured and contextual user feedback anywhere you want, however you want.”
We’ll look forward to sharing these plans with you soon.
In the meantime, if you have questions or feedback please let us know - just drop us a line at firstname.lastname@example.org.Read More
By now, you are likely aware that on May 25, 2018, a new data privacy law introduced in Europe called the General Data Protection Regulation (GDPR) will come into force, impacting how businesses collect and process data.
Here at Hotjar, we formed a compliance team who have been hard at work over the last year to ensure that the necessary controls and features are in place so that you can continue to use our service with confidence, once the GDPR comes into effect.
We’re also super happy to announce the release of all planned features and controls so you can easily use Hotjar in a GDPR-compliant manner. You can learn all about the new features and controls we’ve implemented within our service on our GDRP Compliance page.
We’re proud of the fact that Hotjar was designed and built with privacy in mind. Our ‘privacy by design’ approach keeps end-user privacy at the center of what we do.
We believe we have a responsibility to safeguard privacy and support anonymity in user behavior analysis, so that trust between website/app owners, prospects, and customers can be assured and maintained.
Our top priority is ensuring that our users and customers can use Hotjar in a privacy centric manner and the data they collect with Hotjar is processed securely.
We have made the following product changes:
On May 2nd, 2018 we held a webinar discussing an overview of the requirements under the GDPR, the steps Hotjar has taken to operate in a compliant manner, and features available to assist you with your GDPR compliance strategy.
You can find a recording of the webinar, along with some of the most frequently asked questions, by heading this way.
If you’re looking for more info, you can explore the following pages to learn about our commitment to GDPR, our stance on privacy and how we deal with security at Hotjar.
At Hotjar, we’re committed to building a service that helps you create better experiences without compromising the privacy of your users.
If you still have any concerns related to GDPR or privacy in general please reach out to us at email@example.com. Our team is here to help you!Read More