In a product update back in August, we gave some insight into the evolution of Hotjar and how we’re building a sharper set of tools to help you better understand your users. As part of that update, we announced that we would retire Hotjar’s Forms & Funnels tools.
Following an extensive analysis of our usage data and speaking with our users, we realized that the Forms & Funnels are nowhere near as well used as our Heatmaps, Recordings, and Feedback tools and don’t add enough value to our users to justify maintaining them. In order to focus on improving Hotjar’s flagship tools, we have had to make difficult decisions and prioritize.
As of December 14, Forms & Funnels will be retired for all Hotjar users. For those who have been using these tools, this will mean that the tools and the data previously collected in them will no longer be accessible.
We remain committed to providing you with the insights you need to create experiences your user love, so we have compiled a list of alternative ways to get the insights you might previously have gotten from Forms & Funnels.
We are excited about the opportunities that this renewed focus on sharpening our core tools will bring and we look forward to providing you with more powerful insights in the future. You can check out what we’ve added recently and what we’re working on here.Read More
Exciting changes are coming to the way Hotjar captures data and provides you with user insights. It’s all kicking off the week of November 30 - just two weeks from now - so read on and take note. 👩🏽🏫
First up - why are we making these changes? In short: to make Hotjar smarter and easier to use. You can see our VP of Product, Megan Murphy, run through it in under 4 mins (in the video below), or dive deeper into the blog post we put out in August.
Now to the questions you’re asking yourself...
If your site is on Hotjar Business, from November 30:
If your site is on Hotjar Plus, from November 30:
If your site is on Hotjar Basic:
Now that you’ve got the highlights, let’s look at each of the changes in a little more detail:
Let's face it, starting (and restarting) snapshots in order to generate recordings and heatmaps isn't a natural step in your workflow. It can be confusing. You stop seeing new recordings, you get frustrated when you realize you need to manually restart a recording snapshot to avoid gaps in your data. We’ve learned from your feedback and built a new way of capturing recordings data in Hotjar, automatically and continuously.
Visit our docs to learn how to get started with Continuous Recordings.
Just as in Recordings, Continuous Heatmaps will mean that Hotjar automatically and continuously captures data. With session data consistently flowing into your Heatmaps, you'll be able to analyze user behavior with less hassle and you'll find more opportunity for insight across your entire site. Previously, when you wanted to view a heatmap of a particular page on your site, you had to go into Hotjar, create a snapshot, and wait for the snapshot to capture data before getting any insights. With Continuous Heatmaps, it’s as easy as opening Heatmaps, entering the URL of the page you’re interested in, and hitting ‘Go’.
We're still working on making our new Continuous Heatmaps experience top-notch. So while we're busy fine-tuning it with features like better date filters and list views, you can either opt in to the new Continuous version (with a "Beta" label) or stick with the previous ‘snapshot’ version of Heatmaps until the new one is up to snuff 😉. We'll keep you posted on when that is after the holiday season.
Until now, when you’ve come to Hotjar to get to work, you’ve had to grapple with understanding how we measure your traffic in pageviews, i.e. an instance of a webpage loading. Here’s the verdict from across Hotjar’s customer base: you don’t tend to think in pageviews.The more common (and complete) measure of your traffic is sessions, i.e. the unique period of time your user is actively interacting with your site. If you count yourself among the folks who have been confused by our pageviews approach - this update will be a welcome change.
Session-based continuous capture is replacing pageview-based snapshots as the core way in which Hotjar captures data. This means tha the pageview allowance in our Plus and Business plans will be replaced by a session allowance. For 98% of Hotjar customers, the new way of session-based continuous capture will mean that they will capture more data and generate more insights than ever before.
With data continuously rolling into Hotjar, you’ll need a place to manage how you target the visitor sessions you care about most. The place to do that is now in Site Settings. These rules will determine which session data Hotjar captures for both Recordings and Heatmaps. The end result = more consistent data in both tools. 💪
See our Site Settings & Configuration Guide to learn how to optimize your Hotjar setup to get the data you need.
We’re really excited about bringing you these changes - to give you a better understanding of your users, to help you build better experiences, and hopefully make your job just a little easier along the way. As always, our support team is here to help if you have any questions.Read More
If you’ve got a Google account, logging into Hotjar just got a lot easier. This new signup/login option means you won’t need to worry about managing another password, and inviting your team takes just a couple of clicks.Read More
Finding yourself diving deep into your Recordings data to share and analyze insights? If so, we’ve got something new for you. 👇🔎
You can now bulk export lists of Recordings with all their metadata to CSV or XLSX files. Import this data to your spreadsheet apps for easier analysis, collaboration, and sharing.
Crunching your recordings data in a sheet makes for easier organization and analysis. You might want to perform some advanced filtering, cross-reference recordings with session data from other tools like Google Analytics, or build pivot tables from your Recordings insights.
Exports of your Hotjar recordings data add visibility to more aspects than you can see on your Recordings dashboard. Opening up a sheet with your Recordings metadata, you’ll see:
Recordings data exports provide you easily shareable lists, so you can share relevant Recordings with your team. Just batch up and download useful Recordings you’ve filtered or tagged, or even the whole list of Recordings from your Saved Segments.
For more detail on working with Hotjar data exports, head over to our sharing and exporting guide.Read More
We’ve got an exciting launch to share with you - You can now target users when collecting feedback in Hotjar by attributes of your choice such as amount spent, user ID, or country. This feature is called User Attributes, and is ready to use via our brand new Identify API.
User Attributes is available on Hotjar Business plans.
Here’s just a couple of ways you can now use User Attributes in Polls and Incoming Feedback.
User Attributes can make your product page Polls a lot more specific: maybe you’d show the Poll only to customers who did not make a purchase, who arrived through your Facebook ad, and who are in the United Kingdom.
With User Attributes you can now specify to who you show your Incoming Feedback widgets. Want to get website feedback from your high value customers? In your setup you could for example target users with total spend over $100 and who have made a purchase in the last 30 days.
Targeting in feedback is just the first step - next we’re rolling out User Attributes to Recordings starting early 2020, where you’ll be able to store and filter by attributes like size of spend to see Recordings broken down by customer spend.
To use User Attributes you’ll need to be on a Hotjar Business plan, and make use of our new Identify API. Whether you’re new to APIs or experienced in setting them up, we’ve got you covered. Head over to our docs where we’ve included a 4-step setup guide.
With the launch of Identify API and new User Attributes functionality, we’re putting the power in your hands to be able to work with the data that matters most to your business. To use the Identify API you’ll need to sign a Data Processing Agreement with us, and it’s important for you as the data controller on Hotjar to understand your responsibilities when processing personal data on Hotjar. On our side, we’ll continue to provide the measures and tools you need to work with behavior analytics safely, and with respect for users’ privacy. For more detail, have a read of the new blog we've just published detailing Hotjar’s approach to privacy.Read More
Hotjar's Recordings are one of the best tools in your UX toolbox when you want to see how people really navigate through your website and collect the insight you need to fix the user experience and improve conversions.
You can sit in front of hours of recordings and insights might ‘pop out’ at you, but you will get way more out of them if you plan your work on them smartly and now, with these new filters, use quicker ways of narrowing down your list of Recordings to watch.
So what do these new filters do?
Let’s look at each of these in a bit more detail:
Understand your visitors’ experiences depending on where they’ve come from. For example, maybe you want to look at just those visitors who’ve come from a particular ad campaign, in order to understand their behavior better—and, now you can.
Users’ repeated clicks might point you towards confusing or potentially broken elements on your website. Now you can filter your Recordings by Rage Clicks to reveal usability improvements.
A U-turn is where your user turns back on themselves before taking a key action like completing a purchase, perhaps signaling uncertainty. Improve conversion rates by zooming into Recordings where U-turns have occurred and spot potential UX issues.
These new filters were heavily requested by Hotjar users, and so for us it's great to be able to put them in your hands and hear what you think. Keep the feedback coming so we can make Hotjar better for you :)
More exciting news is on the way soon. We're working on new and better ways for you to enrich your understanding of your user behavior and their feedback. Keep an eye on our Product Roadmap!Read More