When it comes to better understanding your users’ needs, creating a survey is the easy part. The biggest challenge is actually getting your users to complete it 🤭.
Your survey is one of many other survey requests your users see each week, so how do you make sure that yours is the one they finish? The latest addition to Hotjar Surveys will help you identify opportunities to optimize your survey, so more respondents make it to the finish line 🏁.
The new Survey Performance tab gives you a high-level overview of how your survey is performing, as well as a question-by-question breakdown of impressions and where respondents are dropping off 🕵️♀️. This new view helps you to easily spot when a survey is performing poorly, and which questions are causing respondents to give up — so you can make changes that have a positive impact on your response rate, and bring in higher quality survey responses.
The survey overview gives you a snapshot of your survey’s overall performance by surfacing metrics like impressions, starts, completes, and completion rate. From here, you can quickly tell if your survey is collecting enough responses, or if something’s amiss 🤔.
If impressions are high but the completion rate is low, then it’s time to roll up your sleeves and see exactly where respondents are dropping off 📉.
The survey breakdown gives you a question-by-question analysis of your survey performance. This breakdown includes the question, question type, impressions, drop-off count, and drop-off rate—equipping you with key data to create more successful surveys. For example, if the drop-off count and drop-off rate are significantly higher for a specific question, it’s time to take action.
Here are a few things you can investigate when you see a considerable drop-off in your survey:
Make small changes to your survey questions over time until you see a decrease in drop-off rates and an increase in survey completions. Take note of what works for your audience and use your learnings to make your next survey a success from the get-go.Read More
Watching user recordings is a great way for product teams to put themselves in their users’ shoes. They help you to find issues, prioritize product improvements, and validate if a feature you’ve released is being used as you intended. Is anything ever really used exactly as you intended...? 🤦♀️
User recordings shed light on all of this, but sometimes it feels like you’re looking for a needle in a haystack. Only some recordings give you the insight you're looking for (see our update on sorting your recordings by relevance) and it’s only certain parts of each recording that contain the really valuable nuggets of gold. That’s where our new player timeline comes in.
It’s now much easier to skip past periods of inactivity where your user went to make a cup of tea (presumably 🤷) and jump right to the parts where they did something like visit the page you’re interested in, u-turn, rage click, or leave feedback.
Take the below screenshot of a recording where one of your fellow Hotjar users is, admittedly, having a bad time using Hotjar. This is an example of one of those hopefully rare recordings that’s painful to watch, but gives you tons of valuable insight into your user’s experience, and forms a crucial part of your product discovery process.
We've split the recording down the middle so it's easier to see.
Here’s what’s changed to help you get to the sometimes cringey but always insightful bits:
Why not jump into Recordings now and see how quickly you can find insights that help you empathize with your user and inform your product decision-making?Read More
Exciting changes are coming to the way Hotjar captures data and provides you with user insights. It’s all kicking off the week of November 30 - just two weeks from now - so read on and take note. 👩🏽🏫
First up - why are we making these changes? In short: to make Hotjar smarter and easier to use. You can see our VP of Product, Megan Murphy, run through it in under 4 mins (in the video below), or dive deeper into the blog post we put out in August.
Now to the questions you’re asking yourself...
If your site is on Hotjar Business, from November 30:
If your site is on Hotjar Plus, from November 30:
If your site is on Hotjar Basic:
Now that you’ve got the highlights, let’s look at each of the changes in a little more detail:
Let's face it, starting (and restarting) snapshots in order to generate recordings and heatmaps isn't a natural step in your workflow. It can be confusing. You stop seeing new recordings, you get frustrated when you realize you need to manually restart a recording snapshot to avoid gaps in your data. We’ve learned from your feedback and built a new way of capturing recordings data in Hotjar, automatically and continuously.
Visit our docs to learn how to get started with Continuous Recordings.
Just as in Recordings, Continuous Heatmaps will mean that Hotjar automatically and continuously captures data. With session data consistently flowing into your Heatmaps, you'll be able to analyze user behavior with less hassle and you'll find more opportunity for insight across your entire site. Previously, when you wanted to view a heatmap of a particular page on your site, you had to go into Hotjar, create a snapshot, and wait for the snapshot to capture data before getting any insights. With Continuous Heatmaps, it’s as easy as opening Heatmaps, entering the URL of the page you’re interested in, and hitting ‘Go’.
We're still working on making our new Continuous Heatmaps experience top-notch. So while we're busy fine-tuning it with features like better date filters and list views, you can either opt in to the new Continuous version (with a "Beta" label) or stick with the previous ‘snapshot’ version of Heatmaps until the new one is up to snuff 😉. We'll keep you posted on when that is after the holiday season.
Until now, when you’ve come to Hotjar to get to work, you’ve had to grapple with understanding how we measure your traffic in pageviews, i.e. an instance of a webpage loading. Here’s the verdict from across Hotjar’s customer base: you don’t tend to think in pageviews. The more common (and complete) measure of your traffic is sessions, i.e. the unique period of time your user is actively interacting with your site. If you count yourself among the folks who have been confused by our pageviews approach - this update will be a welcome change.
Session-based continuous capture is replacing pageview-based snapshots as the core way in which Hotjar captures data. This means that the pageview allowance in our Plus and Business plans will be replaced by a session allowance. For 98% of Hotjar customers, the new way of session-based continuous capture will mean that they will capture more data and generate more insights than ever before.
With data continuously rolling into Hotjar, you’ll need a place to manage how you target the visitor sessions you care about most. The place to do that is now in Site Settings. These rules will determine which session data Hotjar captures for both Recordings and Heatmaps. The end result = more consistent data in both tools. 💪
See our Site Settings & Configuration Guide to learn how to optimize your Hotjar setup to get the data you need.
We’re really excited about bringing you these changes - to give you a better understanding of your users, to help you build better experiences, and hopefully make your job just a little easier along the way. As always, our support team is here to help if you have any questions.Read More
If you’ve got a Google account, logging into Hotjar just got a lot easier. This new signup/login option means you won’t need to worry about managing another password, and inviting your team takes just a couple of clicks.Read More
Finding yourself diving deep into your Recordings data to share and analyze insights? If so, we’ve got something new for you. 👇🔎
You can now bulk export lists of Recordings with all their metadata to CSV or XLSX files. Import this data to your spreadsheet apps for easier analysis, collaboration, and sharing.
Crunching your recordings data in a sheet makes for easier organization and analysis. You might want to perform some advanced filtering, cross-reference recordings with session data from other tools like Google Analytics, or build pivot tables from your Recordings insights.
Exports of your Hotjar recordings data add visibility to more aspects than you can see on your Recordings dashboard. Opening up a sheet with your Recordings metadata, you’ll see:
Recordings data exports provide you easily shareable lists, so you can share relevant Recordings with your team. Just batch up and download useful Recordings you’ve filtered or tagged, or even the whole list of Recordings from your Saved Segments.
For more detail on working with Hotjar data exports, head over to our sharing and exporting guide.Read More
We’ve got an exciting launch to share with you - You can now target users when collecting feedback in Hotjar by attributes of your choice such as amount spent, user ID, or country. This feature is called User Attributes, and is ready to use via our brand new Identify API.
User Attributes is available on Hotjar Business plans.
Here’s just a couple of ways you can now use User Attributes in Polls and Incoming Feedback.
User Attributes can make your product page Polls a lot more specific: maybe you’d show the Poll only to customers who did not make a purchase, who arrived through your Facebook ad, and who are in the United Kingdom.
With User Attributes you can now specify to who you show your Incoming Feedback widgets. Want to get website feedback from your high value customers? In your setup you could for example target users with total spend over $100 and who have made a purchase in the last 30 days.
Targeting in feedback is just the first step - next we’re rolling out User Attributes to Recordings starting early 2020, where you’ll be able to store and filter by attributes like size of spend to see Recordings broken down by customer spend.
To use User Attributes you’ll need to be on a Hotjar Business plan, and make use of our new Identify API. Whether you’re new to APIs or experienced in setting them up, we’ve got you covered. Head over to our docs where we’ve included a 4-step setup guide.
With the launch of Identify API and new User Attributes functionality, we’re putting the power in your hands to be able to work with the data that matters most to your business. To use the Identify API you’ll need to sign a Data Processing Agreement with us, and it’s important for you as the data controller on Hotjar to understand your responsibilities when processing personal data on Hotjar. On our side, we’ll continue to provide the measures and tools you need to work with behavior analytics safely, and with respect for users’ privacy. For more detail, have a read of the new blog we've just published detailing Hotjar’s approach to privacy.Read More