What's new in Hotjar
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What's new in Hotjar

Hotjar makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

May 12, 2020

Sign into Hotjar with your Google account ✅

If you’ve got a Google account, logging into Hotjar just got a lot easier. This new signup/login option means you won’t need to worry about managing another password, and inviting your team takes just a couple of clicks.

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January 15, 2020

New in Recordings: export lists with metadata

Finding yourself diving deep into your Recordings data to share and analyze insights? If so, we’ve got something new for you. 👇🔎

You can now bulk export lists of Recordings with all their metadata to CSV or XLSX files. Import this data to your spreadsheet apps for easier analysis, collaboration, and sharing.

Analyze data with flexibility 🧮

Crunching your recordings data in a sheet makes for easier organization and analysis. You might want to perform some advanced filtering, cross-reference recordings with session data from other tools like Google Analytics, or build pivot tables from your Recordings insights.

Better overview of your data 🔢

Exports of your Hotjar recordings data add visibility to more aspects than you can see on your Recordings dashboard. Opening up a sheet with your Recordings metadata, you’ll see:

  • the Recording URL
  • whether the recording has been watched or not
  • tags
  • notes
  • whether the user rage-clicked or u-turned
  • whether the user submitted a Net Promoter Score® or Incoming Feedback response.

Share and collaborate 🤜🤛

Recordings data exports provide you easily shareable lists, so you can share relevant Recordings with your team. Just batch up and download useful Recordings you’ve filtered or tagged, or even the whole list of Recordings from your Saved Segments.

For more detail on working with Hotjar data exports, head over to our sharing and exporting guide.

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November 19, 2019

Introducing User Attributes: better targeting in Hotjar feedback tools

We’ve got an exciting launch to share with you - You can now target users when collecting feedback in Hotjar by attributes of your choice such as amount spent, user ID, or country. This feature is called User Attributes, and is ready to use via our brand new Identify API.

User Attributes is available on Hotjar Business plans.

Here’s just a couple of ways you can now use User Attributes in Polls and Incoming Feedback.

Target Polls at specific users on your product page 🎯

User Attributes can make your product page Polls a lot more specific: maybe you’d show the Poll only to customers who did not make a purchase, who arrived through your Facebook ad, and who are in the United Kingdom.

Collect Incoming Feedback from specific users 📯

With User Attributes you can now specify to who you show your Incoming Feedback widgets. Want to get website feedback from your high value customers? In your setup you could for example target users with total spend over $100 and who have made a purchase in the last 30 days.

Coming early 2020: User Attributes in Recordings 📽

Targeting in feedback is just the first step - next we’re rolling out User Attributes to Recordings starting early 2020, where you’ll be able to store and filter by attributes like size of spend to see Recordings broken down by customer spend.

Get started in 4 steps

How do I set up User Attributes?

To use User Attributes you’ll need to be on a Hotjar Business plan, and make use of our new Identify API. Whether you’re new to APIs or experienced in setting them up, we’ve got you covered. Head over to our docs where we’ve included a 4-step setup guide.

Hotjar’s commitment to privacy & your responsibilities as data controller

With the launch of Identify API and new User Attributes functionality, we’re putting the power in your hands to be able to work with the data that matters most to your business. To use the Identify API you’ll need to sign a Data Processing Agreement with us, and it’s important for you as the data controller on Hotjar to understand your responsibilities when processing personal data on Hotjar. On our side, we’ll continue to provide the measures and tools you need to work with behavior analytics safely, and with respect for users’ privacy. For more detail, have a read of the new blog we've just published detailing Hotjar’s approach to privacy.

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August 13, 2019

Advanced Filters for Recordings: Referrer URL, Rage Clicks & U-Turns

Hotjar's Recordings are one of the best tools in your UX toolbox when you want to see how people really navigate through your website and collect the insight you need to fix the user experience and improve conversions.

You can sit in front of hours of recordings and insights might ‘pop out’ at you, but you will get way more out of them if you plan your work on them smartly and now, with these new filters, use quicker ways of narrowing down your list of Recordings to watch.

So what do these new filters do?

  • Referrer URL: see Recordings of people from specific traffic sources.
  • Rage clicks: see Recordings of people clicking elements out of frustration.
  • U-turns: see Recordings of people who turn back before taking an action.

Let’s look at each of these in a bit more detail:

Filter Recordings by Referrer URL

Understand your visitors’ experiences depending on where they’ve come from. For example, maybe you want to look at just those visitors who’ve come from a particular ad campaign, in order to understand their behavior better—and, now you can.

Filter Recordings by Rage Clicks

Users’ repeated clicks might point you towards confusing or potentially broken elements on your website. Now you can filter your Recordings by Rage Clicks to reveal usability improvements.

Filter Recordings by U-turns

A U-turn is where your user turns back on themselves before taking a key action like completing a purchase, perhaps signaling uncertainty. Improve conversion rates by zooming into Recordings where U-turns have occurred and spot potential UX issues.

So what's coming next?

These new filters were heavily requested by Hotjar users, and so for us it's great to be able to put them in your hands and hear what you think. Keep the feedback coming so we can make Hotjar better for you :)

More exciting news is on the way soon. We're working on new and better ways for you to enrich your understanding of your user behavior and their feedback. Keep an eye on our Product Roadmap!

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