What's new in Hotjar
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What's new in Hotjar

Hotjar makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

New
November 12, 2021

Easily share insights with download image in Continuous Heatmaps

It’s no secret that telling a compelling story is the key to getting buy-in to your product proposals. For stakeholders to sit up and pay attention, you need to craft a narrative that’s easy to understand and sticks in their minds.

An essential element to telling a story that sticks is backing up your facts and figures with visual insights on user behavior—and our latest update to Continuous Heatmaps can help you do just that.

Now you can download an image of a continuous heatmap—helping you to craft a story that secures alignment and buy-in to your proposals.

Simply click on the download icon in a heatmap report and your JPG will download right away.

We’re working on making it easier for you to sort and share insights with your team, so keep an eye out for some new functionality coming soon.

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New
November 10, 2021

13 expert-built survey templates to discover more about your users

Surveys are the perfect tool for gathering real user feedback to validate your product assumptions. But for a while now, product teams have been telling us that they simply don’t know what questions to ask their users 🤷. So, we took your feedback onboard and built a bank of pre-populated Survey Templates to help you start capturing user feedback in minutes 😲.

Our directory includes a range of survey templates for you to choose from:

  • 🔎 Product research
  • 🗣️ Product feedback
  • 😍 Customer satisfaction & NPS®
  • 🏃 Churn & abandonment
  • 🕵️ Market research
  • 📈 Lead collection
  • 🚦 Traffic attribution

Get started with a pre-populated survey template

If you’re already a Hotjar customer, all you need to do is open a new survey in Hotjar, click on the Browse templates button, and you’ll be brought to our directory of survey templates. From here, you can select a template you want to use, hit the Get started button, and the survey will populate in your Hotjar account—it’s that easy. 🙌 You can also click on any of the survey template links below to get started even quicker.

Survey templates are customizable, so you can tweak questions, add your own, choose between pop-up, full screen, or external link surveys, or change the color scheme to make it an on-brand experience.

With survey templates, you’ll get a ready-made survey live in your product or site in a matter of minutes, so you can start testing your hypotheses with user feedback, and build confidence in your product ideas. Get started with one of the pre-populated templates below👇👇👇.

Gather eye-opening product feedback

  • Product feedback survey: This template will help you gather feedback on your product, learn how to improve and figure out what users think. It can help you determine if your features are working, if you’ve got any unforeseen bugs, and decide what to build next.

  • Beta feedback survey: This template will help you gather feedback from beta users prior to launch. It can help you prioritize what to build next, discover what beta users dislike, and learn if your product is ready to launch.
  • Pricing plans feedback survey: This template will help find out what buyers love & hate about your pricing plans. You’ll be able to view your plans from your buyers perspective, so you can make changes that balance customer value and business goals.
  • Product market fit survey: This template will help you identify if your product has product-market fit t. You’ll learn about product adoption and differentiators to discover if you’re meeting expectations.

Razorpay used the Product Feedback survey template to improve their product design, and ultimately increase their user experience satisfaction average from 6.2 to 8.7. Get started with the Product Feedback survey.

Product research survey templates

  • User testing survey: This template will help you determine the best questions to incorporate into your user testing process. You’ll understand how your product works, learn if users can complete the actions you want, or spot usability issues and bugs.
  • Demographics survey: This template to give you the low down about your target audience. You’ll learn what your target audience does for a living, how much they make, the industry they work in, and how big their company is.
  • Market research survey: This template will help you understand exactly who your buyers are and what they want. You’ll learn the challenges your product solves, your audiences’ existing tech stack, the features they value, and pain points they have.
  • User persona survey: Using this template you’ll get a clear idea of who your user personas are, so you can improve the experience for them. You’ll learn what their main goal is, the barriers they face, and how they use your product today.

Churn and abandonment survey templates

  • Customer retention survey: Send this survey to customers who have stopped and you’ll learn why customers decided to leave, the percentage of customers who’d consider coming back, how satisfied ex-customers were, and more.
  • Exit intent survey: This template will help you find why customers are abandoning your site. You’ll learn why they decided to leave, what made them stick around, if they had all the information they needed, and more.
  • Churn survey: This template will help you find out why your customers are leaving. You’ll learn the reasons they churned, whether their product experience was good or bad, what made them unhappy, and how your product could be improved.

Customer satisfaction and NPS templates

  • Customer effort core survey: This template will help you quantifiably judge the amount of effort a customer had to exert to use your product or service. You’ll learn your Customer Effort Score, get suggestions on how to reduce effort, and more.
  • Customer satisfaction (CSAT) / NPS® survey template: This template will help you discover if your customers are satisfied. You’ll learn the challenges your product must solve, your audiences’ tech stack, features they value, and pain points they have.

Check out our survey template directory for our full range of templates, and if you can’t find the template you’re looking for, send in your requests here. Or, if you’ve got a tried and tested template that never fails you, why not send it to us and feature in our directory.

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New
November 16, 2020

Continuous Capture is here 🔁

Exciting changes are coming to the way Hotjar captures data and provides you with user insights. It’s all kicking off the week of November 30 - just two weeks from now - so read on and take note. 👩🏽‍🏫

First up - why are we making these changes? In short: to make Hotjar smarter and easier to use. You can see our VP of Product, Megan Murphy, run through it in under 4 mins (in the video below), or dive deeper into the blog post we put out in August.

Now to the questions you’re asking yourself...

  • What exactly is changing?
  • When is it happening?
  • What’s in it for me?

Here’s what you need to know:

If your site is on Hotjar Business, from November 30:

  • You’ll get access to our new Continuous Heatmaps. The same sessions you’re capturing in Recordings will automatically populate your Heatmaps. You’ll still have access to the current version of Heatmaps while we’re busy fine-tuning Continuous Heatmaps and adding extra features. 🙌
  • The user data you capture in Hotjar will be measured in sessions instead of pageviews. This means your plan’s data capture allowance will also be expressed in sessions, starting at 500 sessions/day for our $/€99 Business plan. 📏
  • Session targeting will be managed in site settings, applying to both Recordings and Continuous Heatmaps. The targeting rules you already have set up for Recordings will automatically apply to Continuous Heatmaps. 🎯

If your site is on Hotjar Plus, from November 30:

  • You’ll get access to Continuous Recordings & Continuous Heatmaps. No more manually creating snapshots! You’ll still have access to the current version of Heatmaps while we’re busy fine-tuning Continuous Heatmaps and adding extra features. 🙌
  • The user data you capture in Hotjar will be measured in sessions instead of pageviews. Your plan’s data capture allowance will be 100 sessions per day. 📏
  • Session targeting will be managed in site settings and will apply to both Recordings and Continuous Heatmaps. 🎯

If your site is on Hotjar Basic:

  • Stay tuned! We’re still fine-tuning how we’ll bring you a top-notch Recordings and Heatmaps experience based on our new way of collecting data. Details to come in early 2021. 📆

Now that you’ve got the highlights, let’s look at each of the changes in a little more detail:

Continuous Recordings

Let's face it, starting (and restarting) snapshots in order to generate recordings and heatmaps isn't a natural step in your workflow. It can be confusing. You stop seeing new recordings, you get frustrated when you realize you need to manually restart a recording snapshot to avoid gaps in your data. We’ve learned from your feedback and built a new way of capturing recordings data in Hotjar, automatically and continuously.

Visit our docs to learn how to get started with Continuous Recordings.

Continuous Heatmaps

Just as in Recordings, Continuous Heatmaps will mean that Hotjar automatically and continuously captures data. With session data consistently flowing into your Heatmaps, you'll be able to analyze user behavior with less hassle and you'll find more opportunity for insight across your entire site. Previously, when you wanted to view a heatmap of a particular page on your site, you had to go into Hotjar, create a snapshot, and wait for the snapshot to capture data before getting any insights. With Continuous Heatmaps, it’s as easy as opening Heatmaps, entering the URL of the page you’re interested in, and hitting ‘Go’.

We're still working on making our new Continuous Heatmaps experience top-notch. So while we're busy fine-tuning it with features like better date filters and list views, you can either opt in to the new Continuous version (with a "Beta" label) or stick with the previous ‘snapshot’ version of Heatmaps until the new one is up to snuff 😉. We'll keep you posted on when that is after the holiday season.

Capturing data in sessions

Until now, when you’ve come to Hotjar to get to work, you’ve had to grapple with understanding how we measure your traffic in pageviews, i.e. an instance of a webpage loading. Here’s the verdict from across Hotjar’s customer base: you don’t tend to think in pageviews. The more common (and complete) measure of your traffic is sessions, i.e. the unique period of time your user is actively interacting with your site. If you count yourself among the folks who have been confused by our pageviews approach - this update will be a welcome change.

Session-based continuous capture is replacing pageview-based snapshots as the core way in which Hotjar captures data. This means that the pageview allowance in our Plus and Business plans will be replaced by a session allowance. For 98% of Hotjar customers, the new way of session-based continuous capture will mean that they will capture more data and generate more insights than ever before.

Session targeting

With data continuously rolling into Hotjar, you’ll need a place to manage how you target the visitor sessions you care about most. The place to do that is now in Site Settings. These rules will determine which session data Hotjar captures for both Recordings and Heatmaps. The end result = more consistent data in both tools. 💪

See our Site Settings & Configuration Guide to learn how to optimize your Hotjar setup to get the data you need.

We’re really excited about bringing you these changes - to give you a better understanding of your users, to help you build better experiences, and hopefully make your job just a little easier along the way. As always, our support team is here to help if you have any questions.

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