If there's one skill that great product teams share, it's prioritization. The best product teams have a laser focus on what’s most important and they move quickly to action it. We want to help you prioritize more effectively and move faster, so we’ve made two big improvements to Hotjar Recordings.
Up to now, we’ve sorted your recordings list in Hotjar by most recent. However, most recent doesn’t always mean most relevant, and you’re never going to watch every single recording in chronological order - at least not without eating far too much popcorn! 🍿 That’s why we’ve introduced the ability to sort your recordings list by relevance.
Hotjar does the time-consuming work in the background to surface the recordings that are most likely to provide you with valuable insights based on the user’s actions during the session. Recordings are ranked from ‘Very High’ to ‘Very Low’ in terms of relevance. Simply sort your list to start with the ones that are most likely to yield actionable insights that inform your product decisions.
💡 Pro Tip: Once you’ve sorted your recordings list by relevance, try applying the ‘Not Watched’ and ‘New Users’ filters, too. That way, you’ll not only see your most relevant recordings but also recordings that you haven’t seen before of first-time visitors to your site.
Prioritizing the most relevant recordings sounds great, but this often means longer recordings that contain more user actions. If you’ve been using Hotjar for a while, you’ll know that these recordings can take longer to load and there can be a lag when you try to skip forward and backward to different points in the recording. With that in mind, we’ve been working to improve the performance of our recordings player to shorten the time it takes you to get from relevant recording to actionable insight.
We’ve reduced the average load time for recordings by 27% and the average time it takes to jump from one point in a recording to another by 78%. This might only mean a few seconds each time, but we all know that seconds can feel like hours when you’re waiting for a page to load, and the accumulation of all those seconds over time can really add up. Overall, it’s just a much smoother experience for you, our user, when you’re already working hard to create a better experience for your users.
We've put together a quick tour to show you how to get to your most relevant recordings in 3 simple steps:Read More
We’re excited to announce a brand new feature that will help you get to the insights you need much faster, and make it even easier to understand your users’ behavior using Hotjar.
Session recordings allow you to see what users are really doing on your site. It is now possible to filter your lists of recordings using custom data that you already know about your users, like how much they have spent with you, or how many purchases they have made on your site - we call these data points User Attributes.
Passing User Attributes from your site’s database into Hotjar will enable you to cut long lists of recordings (and the time you spend watching them) right down. Create manageable segments of users whose behavior you really want to understand, and watch recordings to see what they did on your site, where they ran into issues, and how your site is performing for that particular segment of users.
My Muscle Chef (MYMC) is Australia’s top-rated meal delivery service. Its customers order online and receive healthy, nutritious meals to their door. Like many ecommerce companies, MYMC finds session recordings to be a very useful tool in understanding what their users are doing and what their pain points are.
Ashleigh Gardiner, Insights & Analytics Manager at MYMC, leverages user attributes to get a better understanding of the company’s most valuable website visitors and build a better experience for them:
‘We pass a custom user attribute into Hotjar that allows us to identify our active subscribers. We combine that with filters to focus on recordings of active subscribers who visited their profile page URL in the past 30 days. We’re very close to the user experience so we think it’s easy, but these recordings help us to see what actual paying customers are doing and where they’re getting stuck. We use this insight to create a better experience for them. Making sure they know what to do, making it easier to add a meal or change their order, means they’re far less likely to churn.'
To set up User Attributes, you’ll need to send the relevant data points into Hotjar using our Identify API. Because User Attributes come from your site data, Hotjar needs a little extra setup before it has access to them. We’ve outlined the process in 4 steps, but you may need the help of a web developer to make sure everything is set up correctly.
GET STARTED WITH USER ATTRIBUTES
User Attributes are available on Hotjar’s Business plans. It is not available to customers whose account is on our lower-priced, legacy billing version, 'Billing Version 1'. You can find out how to identify your billing version here.Read More