In a product update back in August, we gave some insight into the evolution of Hotjar and how we’re building a sharper set of tools to help you better understand your users. As part of that update, we announced that we would retire Hotjar’s Forms & Funnels tools.
Following an extensive analysis of our usage data and speaking with our users, we realized that the Forms & Funnels are nowhere near as well used as our Heatmaps, Recordings, and Feedback tools and don’t add enough value to our users to justify maintaining them. In order to focus on improving Hotjar’s flagship tools, we have had to make difficult decisions and prioritize.
As of December 14, Forms & Funnels will be retired for all Hotjar users. For those who have been using these tools, this will mean that the tools and the data previously collected in them will no longer be accessible.
We remain committed to providing you with the insights you need to create experiences your user love, so we have compiled a list of alternative ways to get the insights you might previously have gotten from Forms & Funnels.
We are excited about the opportunities that this renewed focus on sharpening our core tools will bring and we look forward to providing you with more powerful insights in the future. You can check out what we’ve added recently and what we’re working on here.Read More
Exciting changes are coming to the way Hotjar captures data and provides you with user insights. It’s all kicking off the week of November 30 - just two weeks from now - so read on and take note. 👩🏽🏫
First up - why are we making these changes? In short: to make Hotjar smarter and easier to use. You can see our VP of Product, Megan Murphy, run through it in under 4 mins (in the video below), or dive deeper into the blog post we put out in August.
Now to the questions you’re asking yourself...
If your site is on Hotjar Business, from November 30:
If your site is on Hotjar Plus, from November 30:
If your site is on Hotjar Basic:
Now that you’ve got the highlights, let’s look at each of the changes in a little more detail:
Let's face it, starting (and restarting) snapshots in order to generate recordings and heatmaps isn't a natural step in your workflow. It can be confusing. You stop seeing new recordings, you get frustrated when you realize you need to manually restart a recording snapshot to avoid gaps in your data. We’ve learned from your feedback and built a new way of capturing recordings data in Hotjar, automatically and continuously.
Visit our docs to learn how to get started with Continuous Recordings.
Just as in Recordings, Continuous Heatmaps will mean that Hotjar automatically and continuously captures data. With session data consistently flowing into your Heatmaps, you'll be able to analyze user behavior with less hassle and you'll find more opportunity for insight across your entire site. Previously, when you wanted to view a heatmap of a particular page on your site, you had to go into Hotjar, create a snapshot, and wait for the snapshot to capture data before getting any insights. With Continuous Heatmaps, it’s as easy as opening Heatmaps, entering the URL of the page you’re interested in, and hitting ‘Go’.
We're still working on making our new Continuous Heatmaps experience top-notch. So while we're busy fine-tuning it with features like better date filters and list views, you can either opt in to the new Continuous version (with a "Beta" label) or stick with the previous ‘snapshot’ version of Heatmaps until the new one is up to snuff 😉. We'll keep you posted on when that is after the holiday season.
Until now, when you’ve come to Hotjar to get to work, you’ve had to grapple with understanding how we measure your traffic in pageviews, i.e. an instance of a webpage loading. Here’s the verdict from across Hotjar’s customer base: you don’t tend to think in pageviews.The more common (and complete) measure of your traffic is sessions, i.e. the unique period of time your user is actively interacting with your site. If you count yourself among the folks who have been confused by our pageviews approach - this update will be a welcome change.
Session-based continuous capture is replacing pageview-based snapshots as the core way in which Hotjar captures data. This means tha the pageview allowance in our Plus and Business plans will be replaced by a session allowance. For 98% of Hotjar customers, the new way of session-based continuous capture will mean that they will capture more data and generate more insights than ever before.
With data continuously rolling into Hotjar, you’ll need a place to manage how you target the visitor sessions you care about most. The place to do that is now in Site Settings. These rules will determine which session data Hotjar captures for both Recordings and Heatmaps. The end result = more consistent data in both tools. 💪
See our Site Settings & Configuration Guide to learn how to optimize your Hotjar setup to get the data you need.
We’re really excited about bringing you these changes - to give you a better understanding of your users, to help you build better experiences, and hopefully make your job just a little easier along the way. As always, our support team is here to help if you have any questions.Read More
We’ve launched new customization features in Hotjar Surveys that make it easier to reach out to your customers in your style.
When it comes to your site experience, looks matter. Adding new customization features has been a top request for our feedback tools - so we’re happy to be bringing you these updates, and plenty more to come.
Let’s take a look at what’s new.
Launching an on-site popup survey? Customize your widget’s background color, button color, and font color. We’ve included popular options to choose from if you’re just getting started.
When you’re inviting your customers to an off-site survey (with an external link), you can now work with your house colors and logo to brand your feedback experience.
💡 Learn more about feedback customization over in our Hotjar Surveys docs.
We're exploring lots of improvements to Surveys, and we'd love your input: what would you like to see us add to Surveys? Let us know in this quick survey.Read More
Just as important as getting user behavior insights: getting your team aligned on what’s next.
Whether your team’s got new targets, you’re going through a redesign, or you’re prioritizing product optimizations—whatever you're working on, you’ll back up your plans for your next moves fast with experience insights from real users in Hotjar, and by getting the conversation flowing in Slack.
Earlier this year we launched our Slack integration with the ability to forward Incoming Feedback and now we're back with part two: bringing Hotjar Recordings and Surveys into your Slack channels.
If you’re already a Hotjar Recordings wiz, you’ll know about Segments. Recordings filters help you narrow your focus on certain kinds of recordings— saving a ‘Segment’ makes a filter recipe easy to come back to.
Forwarding Recordings Segments into Slack makes life a little easier:
Ready to get Recordings notifications in Slack? When you save a Recordings segment, simply toggle on Slack notifications. ✅
Getting your team invested in user feedback has never been easier. Running on-site surveys on your product landing pages? Ongoing Net Promoter Score™️ surveys? Targeted audience research? Whenever you create a survey, just toggle on Slack under 'Forward Response' and pick the relevant channel(s) you want to receive your survey responses in.
💡 Questions about the Slack integration? We've got you covered in the help docs.
The Slack integration is available on Hotjar Business.
If you’re serious about cooking, you don’t want a swiss army knife in your kitchen. You want a proper set of kitchen knives. The same principle applies to software tools, and how we’re thinking about building Hotjar.
In this update, we reflect on Hotjar’s past and look boldly ahead to its future: a sharper set of tools for understanding how users really experience your site and how to provide them with better experiences.
For all the nitty-gritty details, you can read more HERE.
Watch the video and continue reading below for the quick version of the update.
Hotjar capturing data based on pageviews has limited our product innovation. Pageviews are a static instance of a webpage loading: inherently inconsistent and unreflective of the dynamic experience on a website today. Hotjar’s way of working is evolving to capture user sessions: recording a user’s visit to your site (a session) and providing behavior analytics based on their whole visit. We will be updating our subscriptions to be based on how many user sessions you want to capture on your site per month.
Manually starting and restarting a ‘snapshot’ of pageviews to analyze user behavior has been an unnatural step in our users’ workflow. There’s inherent gaps in this kind of data. With our new Continuous Capture mode of gathering insights, you just need to open Hotjar and all the sessions within your plan’s sample will be available to analyze. Less manual work, cleaner data, better Hotjar.
We’re merging Polls and Surveys into one more powerful Surveys tool. Adding context to behavior analytics data through user feedback is key to improving site experience and increasing conversions. We’re doubling down on the analytical depth of Hotjar’s feedback tools.
We’re retiring Forms and Funnels. For us to focus on improving Hotjar’s flagship tools (Heatmaps, Recordings, our feedback tools) we have had to make difficult decisions and prioritize: Forms and Funnels are underused, and we’re open about them not being competitive tools in their space. They’re no longer going to be part of the Hotjar toolkit.
Hotjar’s basic plan is staying free forever. We’re increasing prices of our two most affordable plans - the Plus plan and the lowest tier within our Business plans - by 10 bucks per month. That’s it - nothing crazy or drastic. That’s already gone into effect for new customers. For existing customers: we’ll be in touch to give you plenty of heads-up of the date new pricing comes into effect.
Read on for the story of why and how we’re evolving Hotjar, and more cooking analogies than you can shake a pepper mill at.Read More
Hotjar’s new integration with Google Optimize makes it easy to explore and compare differences in how your users experience your website test variants. The Hotjar x Optimize workflow is ideal for empathizing with how well users are able to complete their objectives and drawing better conclusions about your tests.
Here’s how it works:
Optimize is a testing and optimization tool that’s part of Google Marketing Platform. Optimize makes it easy to run A/B-, multivariate-, and redirect tests on your website content to see what works best for your visitors and drives your business goals.
Hotjar’s Recordings tool shows renderings of real actions taken by visitors as they browse your site, capturing mouse movement, clicks, taps, and scrolls across multiple pages. Recordings help you identify issues and blockers your users face that can inform your decisions on how to enhance user experience (UX) and drive conversions.
The Google Optimize integration is available on Hotjar Business.
Take your multivariate testing to the next level: understand how users are really experiencing your tests.Read More