We all strive to improve our products and offer a better user experience. But sometimes, we end up with low conversions, more abandoned carts, or a bunch of questions about why users don’t interact with that final button.
If you’re trying new things to enhance your product’s UX, you may have found yourself in one of these situations:
Sound familiar? Then you’ll love our brand-new filter: clicked element. Now, you can track and filter all the clicks across your site automatically and gain laser-focused insights on user behavior by viewing underlying recordings and heatmaps.
And the best part is: you don’t need a developer! The clicked element filter works right out of the box, so you can easily filter all the sessions where a click happened (or didn’t happen) without any hassle!
Suppose you recently launched a new checkout flow where users need to click the “Confirm and pay” button to complete the purchase. You’re curious to see whether they are running into any issues.
To find out, use the clicked element filter to view recordings of users who didn't interact with the "Confirm and pay" button in the last step of your checkout process. Here's how to do it:
Head to Recordings. First, set a “visited page” filter to filter out the recordings of sessions that involve your checkout page. Then choose the "clicked element" filter in the menu, and select "did not occur".
Next, refine your search with the condition "where button or link text contains 'Confirm and pay'". Add another condition, "page URL," to ensure you’re analyzing the clicks for the checkout page only. If you have multiple buttons with the same text on the same page, you can use the “CSS selector” condition to explore the clicks on the button you’re interested in.
All you need to do is have a watch party with your team to go through the filtered recordings and decide what to prioritize next.
If you apply the same filter in Trends, you can also see whether the number of these occurrences increased or decreased after you released the new flow.
The clicked element filter is available for all sites on Observe Business and Scale.
Here’s what else you can do with the clicked element filter:
Check out our Help Center article for more best practices on how to use this filter.
The clicked element filter will save you the time and effort of manually setting up events to filter clicks and help you get the most out of Hotjar’s tools. Head over to Recordings to give it a try!