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PRODUCT / TRENDS

Explore and understand your metrics with Trends

Traditional analytics only show you the numbers. Trends lets you see the full picture. Visualize your metrics to spot user behavior patterns and uncover the “why” behind the numbers by going to the relevant recordings and heatmaps directly from your charts.

PRODUCT / TRENDS

Explore and understand your metrics with Trends

Traditional analytics only show you the numbers. Trends lets you see the full picture. Visualize your metrics to spot user behavior patterns and uncover the “why” behind the numbers by going to the relevant recordings and heatmaps directly from your charts.

Trusted by 1,148,546 websites in 180+ countries

Launch products more successfully

Keep track of your conversion metrics in Trends after each product launch and spot issues early on in the user journey.

Improve product adoption

Measure the results of your A/B tests easily with Trends and dive deeper into the underlying recordings and heatmaps.

Make user-led product decisions

Connect product metrics to qualitative user insights on a single platform and learn from your users effortlessly.

How it works

Trends connects the dots between user behavior and numbers in a single tool.

Create your custom conversion metrics and KPIs and visualize them as charts to spot trends over time.

Unlock Hotjar Trends today

Bridge the gap between numbers and user insights. Trends is available on Observe Scale plan.

Track your custom metrics

Find deeper insights with a single click

GDPR- & CCPA-ready

Four tools available on every Hotjar plan

Use Trends to find the most relevant user insights in Hotjar’s tools

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An Introduction to Trends for beginners

A complete course to learn how to create custom charts in Trends to reduce user drop-off, understand why users get confused, and discover new opportunities for different segments.