PRODUCT / TRENDS
Explore and understand your metrics with Trends
Traditional analytics only show you the numbers. Trends lets you see the full picture. Visualize your metrics to spot user behavior patterns and uncover the “why” behind the numbers by going to the relevant recordings and heatmaps directly from your charts.
PRODUCT / TRENDS
Explore and understand your metrics with Trends
Traditional analytics only show you the numbers. Trends lets you see the full picture. Visualize your metrics to spot user behavior patterns and uncover the “why” behind the numbers by going to the relevant recordings and heatmaps directly from your charts.
Trusted by 1,148,546 websites in 180+ countries
Launch products more successfully
Keep track of your conversion metrics in Trends after each product launch and spot issues early on in the user journey.
Improve product adoption
Measure the results of your A/B tests easily with Trends and dive deeper into the underlying recordings and heatmaps.
Make user-led product decisions
Connect product metrics to qualitative user insights on a single platform and learn from your users effortlessly.
How it works
Trends connects the dots between user behavior and numbers in a single tool.
Create your custom conversion metrics and KPIs and visualize them as charts to spot trends over time.
“What we love about Trends is watching the recordings behind the numbers to explore why a metric is up or down.”
“Trends helps us connect our metrics with user behavior by analyzing recordings and heatmaps.”
“We use Trends to track conversions and then watch the recordings when they’re down. It helps understand what’s wrong.”
Unlock Hotjar Trends today
Bridge the gap between numbers and user insights. Trends is available on Observe Scale plan.
Track your custom metrics
Find deeper insights with a single click
GDPR- & CCPA-ready
Four tools available on every Hotjar plan
Use Trends to find the most relevant user insights in Hotjar’s tools
Heatmaps
Visualize user behavior
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
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Recordings
See what your users see
Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.
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Feedback
Discover how users feel
A real-time suggestion box on your site where users express frustration or delight about individual parts of a page. Get direct feedback in-the-wild across your site or product.
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Surveys
Hear from your users
Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.
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An Introduction to Trends for beginners
A complete course to learn how to create custom charts in Trends to reduce user drop-off, understand why users get confused, and discover new opportunities for different segments.
