How many times have you looked at a heatmap and thought “so what?” It’s okay, we’re not offended 😭 Analyzing a heatmap can be tricky. But these latest updates bring you heaps of new insights to make it way easier. Alongside your heatmaps, you can now:
With all this at your fingertips, you’ll know which parts of your site to improve, and have all the evidence you need to back up those decisions.
You can now view the average feedback score for a URL alongside your heatmap. Understand the feelings behind your users’ behavior. They might be clicking where you expect them to, but if you’re receiving a bunch of negative feedback on this page, it likely needs a rethink.
Identify which parts of your page frustrate users
At the side of heatmaps, Observe Business and Scale customers will also spot the total number of rage clicks and u-turns for the page. See how these change with where users click, move, and scroll on the page. Spot a spike in u-turns at the same time as your move map starts to look different? Maybe you changed some copy that no longer resonates with users 🤔
Know what makes users click
Some pages have a lot of detail. As do their heatmaps. You can now overlay the most clicked elements on the page! Cut through the noise and know for certain what gets the most attention. Pro tip: watch recordings of users clicking these elements with the clicked element filter to understand what happens before and after these clicks.
How to get started
If you’ve already got a feedback widget that’s received responses on the same URL as your heatmap, you’ll immediately see the average feedback score for the past three months. Not already using Feedback in Hotjar? Head to Heatmaps and add a subtle feedback widget to your page today.
The total rage clicks, and total u-turns widgets are available to all sites on Observe Business and Scale. If your site isn’t already on Observe Business or Scale, start a 14-day free Business trial—no commitment or credit card required. You'll then have plenty of time to try out these additional insights and other Business features to see if they're worth the upgrade.
Elevate your heatmaps with additional data to reliably improve your user experience. Visit Heatmaps and try out these improvements today!