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Hotjar makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

November 29, 2020

We’re retiring Forms & Funnels on December 14

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Update on February 3, 2023: We launched a brand new and improved Funnels tool per our customers' requests. Check out this post to learn the details.

In a product update back in August, we gave some insight into the evolution of Hotjar and how we’re building a sharper set of tools to help you better understand your users. As part of that update, we shared an unprecedented look at our real business data with you: Hotjar Forms accounts for 2% of monthly activity, and Hotjar Funnels accounts for 6%. As a product-led company, we’re facing the music and confronting the fact that these tools don’t add significant value to you. So we announced that we would retire Hotjar’s Forms & Funnels in the spirit of doubling down on where we can add value through our flagship tools, and giving us long-needed space to build entirely new tools that better solve the problems you face today.

As of December 14, Forms & Funnels will be retired for all Hotjar users. For those who have been using these tools, this will mean that the tools and the data previously collected in them will no longer be accessible.

But we don’t want to leave you hanging, and we absolutely want you to be equipped to create experiences your users love, so we have curated a list of alternative ways to get the insights you might previously have gleaned from Forms & Funnels.

We are so excited about the opportunities that this renewed focus on both sharpening our core tools, and freeing us up to build new ones will bring. We can’t wait to bring you even more powerful insights in the future.

As always, you can check out what we’ve added recently and what we’re working on here in our public roadmap.

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