There’s no way around it: we haven’t been able to properly build out truly holistic analytics in Hotjar with a model based on pageviews. This is because pageviews - an instance of a webpage loading - aren’t reflective of how our tools need to grow to show you how your users dynamically engage with- and experience your sites throughout their session. Processing data through pageviews is also holding us back from presenting you data that is continuously building and always available.
A data capture method anchored on pageviews is inherently inconsistent. It makes it hard to make connections between behavior trends and qualitative feedback (can I see all the user feedback and sessions where people bounced without making a purchase?), or work with comparative insights over time (are my customers rage clicking or u-turning more this week than last week, after we rolled out new designs?), as two examples.
It’s clear to us that Hotjar’s core audience of marketers, designers, and product folks don’t spend most of their time thinking about pageviews. The most all-encapsulating benchmark of traffic is a session: the unique period of time your user is actively interacting with your site. Tracking user engagement across the whole site journey is more valuable when you’re working with sessions rather than pageviews.
We’re excited to announce that Hotjar is moving to a sessions-based model of capturing data. In practice, this means all of Hotjar will operate off the same standard unit of measurement: Hotjar records your user session, and one user’s visit to your site equals one session. Data capture aligned to the same standard unit across all Hotjar tools is going to open up exciting new possibilities for making Hotjar insights way more holistic.
The new sessions-based Hotjar will make it:
- Easier to know what % of your site traffic your Hotjar plan can track.
- Easier to capture data and provide insights in a uniform way across all Hotjar tools.