We’ve made some changes to our packages, particularly our free plan - Basic. The first point to note is that our Basic plan is still free. We remain committed to providing a free version of Hotjar for individuals working on their own online project or just starting their business.
We’ve spoken to our customers and looked at the usage data to understand which features they really need at each stage in their growth. We learned that our Basic plan isn’t providing some features that users do need, and is providing some features that users don’t need at the early stage for which this plan is designed. For Hotjar users, it will now be easier to find the right plan that gives you what you need. For Hotjar, our packages will be better aligned with the value we’re providing at each stage, and we’ll be enabled to add lots more value in the future.
With Continuous Capture, Hotjar automatically and continuously collects data from across your site up to the session allowance on your plan. No more starting or restarting snapshots! Simply open Hotjar and all of your user sessions will be ready and waiting for you to discover and analyze.
Highlights is the new way to snip, save, share, and analyze your most important insights. With all of your meaningful insights organized in one place, you can easily discover opportunities, validate assumptions, and get buy-in. Highlights was added to all plans a few weeks back and has now been added to Basic.
Highlights does a much better job of sorting recordings than the old methods of manually tagging and favoriting. You now have the option to save snippets of recordings as highlights (instead of favoriting), and add labels or comments to the recording highlight (instead of a manual tag). Learn how to use Highlights instead of favorites and manual tags.
Segments and filters for things like ‘Visited URL’ or ‘Country’ are no longer available on Basic. These will now become available on our Plus plan, which is designed for larger sites where more traffic is captured and the need to segment and filter really kicks in. On Basic, you can still sort your recordings by all of the existing columns and use Highlights to sort, filter, share, and download your important recordings insights. Learn more about recordings filters and how to use Highlights.
These features are generally only used on larger, business sites where custom branding becomes important. If you have any existing widgets where the background or button color is customized, these won’t change. Learn more about Incoming Feedback and Surveys.
We appreciate that this is a lot of change all at once, but we encourage you to try the new features. If you’re concerned that a feature you really need is no longer available on your current plan, please check out our plans to find the one that works for you.