What's new in Hotjar
Already a customer? Go to your account
Learn more about Hotjar

What's new in Hotjar

Hotjar makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

November 15, 2021

We’ve made some changes to our packages

Image #1

We’ve made some changes to our packages, particularly our free plan - Basic. The first point to note is that our Basic plan is still free. We remain committed to providing a free version of Hotjar for individuals working on their own online project or just starting their business.

Why the changes?

We’ve spoken to our customers and looked at the usage data to understand which features they really need at each stage in their growth. We learned that our Basic plan isn’t providing some features that users do need, and is providing some features that users don’t need at the early stage for which this plan is designed. For Hotjar users, it will now be easier to find the right plan that gives you what you need. For Hotjar, our packages will be better aligned with the value we’re providing at each stage, and we’ll be enabled to add lots more value in the future.

Continuous Capture is now available on all plans

With Continuous Capture, Hotjar automatically and continuously collects data from across your site up to the session allowance on your plan. No more starting or restarting snapshots! Simply open Hotjar and all of your user sessions will be ready and waiting for you to discover and analyze.

  • Continuous Heatmaps allows you to create unlimited heatmaps for every page on your site. You’ll still have access to the existing Manual Heatmaps for now.
  • Continuous Recordings brings an end to the current limit of 300 recordings on Basic - no more deleting old recordings to make way for new ones!
  • Continuous Capture has been automatically enabled on sites that currently have an active snapshot in Heatmaps or Recordings. If you’re not currently collecting data with Hotjar, your Admin will just need to enable “session capture” in your site settings.

Highlights is now available on all plans

Highlights is the new way to snip, save, share, and analyze your most important insights. With all of your meaningful insights organized in one place, you can easily discover opportunities, validate assumptions, and get buy-in. Highlights was added to all plans a few weeks back and has now been added to Basic.

Favorites and manual tags in recordings have been replaced by Highlights on all plans

Highlights does a much better job of sorting recordings than the old methods of manually tagging and favoriting. You now have the option to save snippets of recordings as highlights (instead of favoriting), and add labels or comments to the recording highlight (instead of a manual tag). Learn how to use Highlights instead of favorites and manual tags.

Advanced segments and filters in Recordings are now only available on Plus and above

Segments and filters for things like ‘Visited URL’ or ‘Country’ are no longer available on Basic. These will now become available on our Plus plan, which is designed for larger sites where more traffic is captured and the need to segment and filter really kicks in. On Basic, you can still sort your recordings by all of the existing columns and use Highlights to sort, filter, share, and download your important recordings insights. Learn more about recordings filters and how to use Highlights.

Color customization options in Surveys and Incoming Feedback are now only available on Business and above.

These features are generally only used on larger, business sites where custom branding becomes important. If you have any existing widgets where the background or button color is customized, these won’t change. Learn more about Incoming Feedback and Surveys.

We appreciate that this is a lot of change all at once, but we encourage you to try the new features. If you’re concerned that a feature you really need is no longer available on your current plan, please check out our plans to find the one that works for you.

emoji negative reaction for 'We’ve made some changes to our packages' emoji neutral reaction for 'We’ve made some changes to our packages' emoji positive reaction for 'We’ve made some changes to our packages'
Create your own newsfeed