All plans include unlimited team members, data storage for 365 days and a 30-day Money Back Guarantee.
A simple way to get started with Hotjar
$ 0/ forever
Manual data capture
Create 3 Heatmaps
Up to 300 Recordings
Create and store 3 Surveys & Incoming Feedback widgets
For small teams needing more insights
$ 39/month
Automatic data capture
Unlimited Heatmaps
Up to 3,000 Recordings per month
Unlimited Surveys & Incoming Feedback widgets
For growing companies & websites
$ 99/month
$ 189/month
$ 289/month
Analyze key user cohorts
Seven custom-built integrations
Rage Clicks and U-Turns
Removal of Hotjar branding
For the largest companies & websites
$ 389/month
$ 589/month
$ 989/month
from $ 1,889 /month
Training with a Hotjar specialist
SAML single sign-on (SSO)
Enough data for the largest sites
Complete access to every feature
HOTJAR PARTNER PROGRAM
Introduce your clients to Hotjar and you can earn up to 25% recurring revenue for every Hotjar referral.
Find out more
$ 0 /month
$ 39 /month
$ 99 /month
$ 389 /month
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Heatmaps & Recordings |
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|---|---|---|---|---|
| Sessions per month |
Up to 300 |
Up to 3,000 |
15k - 75k sessions |
120k - 13.5mil sessions |
| 365 days data storage |
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| Data capture |
Manual |
Automatic and continuous |
Automatic and continuous |
Automatic and continuous |
| Heatmaps |
3 |
Unlimited |
Unlimited |
Unlimited |
| Page targeting |
URL only |
URL and Events |
URL and Events |
URL and Events |
| Recording tags |
Manual |
Manual and automatic |
Manual and automatic |
Manual and automatic |
| Add comments to Recordings |
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| Standard Recording filters |
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| Start Recording on specific pages |
- |
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| User Attributes |
- |
- |
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| Filter by Rage Clicks |
- |
- |
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| Filter by U-Turns |
- |
- |
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| Filter by Referrer URL |
- |
- |
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Surveys & Incoming Feedback |
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|---|---|---|---|---|
| Unlimited data storage |
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| Surveys |
3 |
Unlimited |
Unlimited |
Unlimited |
| Incoming Feedback widgets |
3 |
Unlimited |
Unlimited |
Unlimited |
| Feedback in 40+ languages |
- |
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| Edit Incoming Feedback visibility |
- |
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| Target Incoming Feedback using custom Events |
- |
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| Customize button colors on Surveys |
- |
- |
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| Change Incoming Feedback reaction style |
- |
- |
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| Remove Hotjar branding |
- |
- |
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Integrations |
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|---|---|---|---|---|
| Google Optimize |
- |
- |
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| Hubspot |
- |
- |
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| Omniconvert |
- |
- |
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| Optimizely |
- |
- |
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| Segment |
- |
- |
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| Slack |
- |
- |
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| 2,000+ more integrations via Zapier |
- |
- |
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Everything else |
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|---|---|---|---|---|
| Unlimited users |
|
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|
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| 30-day money-back guarantee |
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| Multi-device support |
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| One script installation |
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| Ability to export & share |
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| Reliable customer support |
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| SAML Single Sign-On |
- |
- |
- |
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| Training with a Hotjar specialist |
- |
- |
- |
|
A session is a visitor’s full journey on your site, including every page they visit. Every time a visitor comes to your site, we’ll record their journey and how they interact with your page. You can analyze this data in Heatmaps and Recordings.
Many customers choose a plan which lets them capture every session on their site. However, you don’t have to capture every session. If you pick a smaller plan, we’ll sample your data, ensuring consistent coverage over the month.
Most customers tend to pick a plan which captures at least 80% of their site’s traffic.
Pageviews only apply to the Free Plan. We count a pageview when someone views a single page on your site.
Installation involves copy and pasting your unique Tracking Code on the site you would like to track. This tracking code allows you to collect data from your visitors and send it back to Hotjar. We’ve created guides to help you install the Tracking Code on various platforms that you can find here.
With Hotjar, there is no contract to sign, and you can upgrade or downgrade between different plans at any time – directly from your account. If you choose to pay monthly, you can cancel your subscription at any time by downgrading to the free Basic plan.
Yes. One plan allows you to capture data for one site. You can, however, use one plan for each of your subdomains (e.g., hotjar.co.uk / hotjar.es). If your organization owns multiple sites, or if you work with clients, you select a plan for each site you set up. You can downgrade and upgrade your site plans at any time.
Yes. There is no limit to the number of sites you can manage in one account. All of your sites are accessible under one account, making it easy to manage multiple different sites.
Hotjar works differently from other tools that capture session data. Instead of collecting data from the first 500 sessions and then once you hit your cap, Hotjar automatically distributes data collection throughout the day (what we call ‘sampling’). Of course, if you pick a plan that’s equal to the number of sessions on your site, you’ll collect all the data, and there will be no need for sampling.
Yes – Hotjar gives you the option to pay for your plans annually. When annual payment is set up in-app with a credit card or Paypal, a 20% discount before VAT is added to your bill. Take a look at our help doc for further details.
For monthly payments, we support all major credit cards (Visa, Mastercard, AMEX, Maestro, and Discover) and Paypal. For yearly payments on the Business plan, we accept payments via wire transfer, all major credit cards, and Paypal.
We’d love to understand your specific needs. Reach out to a sales representative for a no-obligation consultation here.
Yes, we offer discounts to a Nonprofit organization. Please contact us for more information.
All new accounts have a 30-day-money-back guarantee. Cancel within 30 days and you’ll receive a full refund.
If you cancel after 30 days you’ll be charged up until the end of the current billing cycle. For customers on a monthly contract, that will be a month after your last payment. For customers on an annual contract, that will be a year after your last payment.
Remember, you never need to cancel your Hotjar account completely, You’ll simply move down to our free forever Basic account. For more information see our cancellation policy.
