Find the right plan for your site:

For personal projects and sites with low traffic.

We offer plans for Businesses of all sizes.

For Agencies and Consultants working with client sites.


To get you started.



Collect data from:
2,000 pageviews / day

  • Limited reports
  • Unlimited team members
  • 100 recordings per snapshot
  • Store up to 300 recordings
  • Data storage for 365 days


For low-traffic sites & early-stage startups.

$39 / month


Collect data from:
10,000 pageviews / day

  • 30-day Money Back Guarantee
  • Unlimited team members
  • 2,000 recordings per snapshot
  • Store unlimited recordings
  • Data storage for 365 days
  • 15-day free trial

I want to collect data from 20,000 pageviews per day.

Not a lot of traffic just yet? You might want to consider the PLUS plan in Personal Plans.
20,000 pageviews / day
500 / day
$99 / mo
50,000 pageviews / day
1,500 / day
$189 / mo
120,000 pageviews / day
2,500 / day
$289 / mo
200,000 pageviews / day
4,000 / day
$389 / mo
400,000 pageviews / day
8,000 / day
$589 / mo
800,000 pageviews / day
15,000 / day
$989 / mo
2,000,000+ pageviews / day
+ show higher data plans

All Business plans include:

  • 30-day Money Back Guarantee
  • Unlimited team members
  • Data storage for 365 days
  • Continuous Capture Recordings
  • Removal of Hotjar branding
  • Access to advanced features
  • 15-day free trial


Upgrade / Downgrade anytime.

Get an extended 30-day trial:


Included with your Hotjar Agency plan:

  • Unlimited client sites in one central account
  • Discount volume pricing
  • Invite client users to see and manage their data
  • Rebrand the Hotjar Interface with your logo
Want to collect more data? Check out our Business Data Plans.


Frequently asked questions:

How do I install Hotjar?

A single tracking code allows you to collect data from your visitors and send it back to Hotjar. Installation involves copy and pasting your unique Tracking Code within the site you would like to track. We’ve created guides to help you install the Tracking Code on various platforms that you can find here.

What's the commitment?

With Hotjar there is no contract to sign and you can upgrade or downgrade between different plans any time – directly from your account. If you choose to pay on a monthly basis, your subscription can be cancelled at any time by simply downgrading to the free Basic plan.

Are the prices per site?

Yes. The prices for each plan are charged per site you set up in Hotjar. You are provided a tracking code per site which you can install on multiple subdomains. If your organization owns multiple sites, or if you work with clients, you select a plan for each site you set up. You can downgrade and upgrade your site plans at any time.

Should I be collecting data from all my pageviews?

The more pageviews you collect data from, the faster you will collect recordings and the faster you will generate heatmap and form reports. Choosing a pageview limit that includes all your traffic will also ensure funnels are not based on a sample of your traffic.

Can I handle multiple sites with one account?

Yes. There is no limit to the number of sites you can manage in one account. Sites are organized according to an 'organization' and plans are charged per site. This makes it easy to manage multiple sites that your organization owns in Hotjar. It’s also ideal to manage multiple client sites from one account.

What happens if I exceed the pageviews limit on site's plan?

Hotjar works differently from other tools that capture data based on data points. Instead of collecting the first 20,000 data points and then stop collecting data, Hotjar automatically distributes data collection throughout the day (what we call 'sampling'). The closer your data points to your site traffic, the bigger the % of data you will collect.

Do you offer yearly price plans?

Yes – Hotjar gives you the option to pay for your plans annually. When annual payment is set up in-app with a credit card or Paypal, a 10% discount prior to VAT is added to your bill. Kindly view our help doc for further details.

What payment methods do you support?

For monthly payments, we support all major credit cards (Visa, Mastercard, AMEX, Maestro, and Discover) and Paypal. For yearly payments on the Business plan, we accept payments via wire transfer, all major credit cards, and Paypal.

What are reports?

Automatically collecting data from all pages on your site can be very expensive and data intensive. Hotjar makes it more affordable by taking an ‘on demand’ report approach. You can generate an unlimited amount of reports on an unlimited number of pages whenever you need them. This makes Hotjar more affordable and ideal for fast moving and lean organizations since it allows for rapid changes.

Does Hotjar scale to even higher data points?

Yes. You can scale up data points even further. Contact us now for a no-obligation consultation.

How is Hotjar different from other solutions?

Hotjar is the only tool to truly combine analytics with feedback. By connecting the dots between these two areas, Hotjar allows you to see WHAT your visitors are doing, as well as WHY they act the way they do.

Secondly Hotjar is also unique in the way it approaches data collection and pricing. Instead of charging high prices for automatically collecting data from all visitors and all pages of a site, Hotjar collects data in batches or reports. You can create an unlimited number of reports on an unlimited number of pages making it affordable and powerful.

I am a Nonprofit. Do you offer any discounts?

Yes, we offer discounts to a Nonprofit organization. Please contact us for more information.

How do I install Hotjar?

A single tracking code allows you to collect data from your visitors and send it back to Hotjar. Installation involves copy and pasting your unique Tracking Code within the site you would like to track. We’ve created guides to help you install the Tracking Code on various platforms that you can find here.

How much does it cost to use Hotjar with my clients?

Hotjar for agencies allows you to control your spend since you are charged on a 'per client' basis. Think of it as a 'pick and mix' approach. You set the plan and pageview to collect data from, for each client individually. You can downgrade and upgrade your client plans at any time directly from your account. If you would rather have your clients manage and pay for Hotjar, just invite them to set up their own account and you receive instant access.

Can I give my client access?

Yes you can invite your clients to only access data within their organization in Hotjar. Your clients will not be able to access any other data in your account. Always make sure that each client is set up with their own organization.

How do I use Hotjar on my clients' sites?

There are two ways you can use Hotjar on your clients' sites. You can invite your clients to set up their own account (they will manage and pay for themselves) while you get instant access to their data and reports. Alternatively, you can manage and pay for your clients' accounts by adding them directly to your own account as separate 'organizations'. In this case, you pay a discounted price for each client organization you add. Here's an example that makes it easier to understand.

Do I pay or does the client pay?

That is entirely up to you. You can choose to pay and manage the account for your clients or you can invite them to setup and manage their own account while instantly granting you access.

Can I offer a custom branded interface?

You can replace the Hotjar logo within the admin interface with your own organization logo. Any client using the Hotjar Business plan can also remove the Hotjar logo from all polls, surveys and recruiters.

How many clients can I manage?

Hotjar was built with agencies and consultants in mind. Amongst other things, this means you can setup and manage an unlimited amount of clients.

Do I need to have my own plan?

No, you don't. The first plan you add to your account can be a clients, just remember that the agency rates will only apply from the second plan you add to your account.

Trusted by over 350,000 organizations across 184 countries.


Over 12,712 Agencies & Consultants manage their clients with Hotjar.

Conversion Rate Experts