Find the right plan for your site:

We offer plans for Businesses of all sizes.


For businesses of all sizes

Data capture
500 daily sessions $99 / mo
1,500 daily sessions $189 / mo
2,500 daily sessions $289 / mo
Try it
  • Continuous heatmaps & recordings
  • Unlimited surveys & feedback widgets
  • 15-day trial
  • Remove Hotjar branding
  • Identify API
  • Integrations


Deeper insights & advanced features

Data capture
4,000 daily sessions $389 / mo
8,000 daily sessions $589 / mo
15,000 daily sessions $989 / mo
40,000 daily sessions+
Contact Sales
  • Continuous heatmaps & recordings
  • Unlimited surveys & feedback widgets
  • 15-day trial
  • Remove Hotjar branding
  • Identify API
  • Integrations
  • Identity management (SSO)
  • Training with a Hotjar specialist

All Plans include unlimited team members, data storage for 365 days and a 30-day Money Back Guarantee


Introduce your clients to Hotjar and you can earn up to 25% recurring revenue for every Hotjar referral.

Find out more

Frequently asked questions:

A single tracking code allows you to collect data from your visitors and send it back to Hotjar. Installation involves copy and pasting your unique Tracking Code within the site you would like to track. We’ve created guides to help you install the Tracking Code on various platforms that you can find here.

With Hotjar there is no contract to sign and you can upgrade or downgrade between different plans any time – directly from your account. If you choose to pay on a monthly basis, your subscription can be cancelled at any time by simply downgrading to the free Basic plan.

Yes. The prices for each plan are charged per site you set up in Hotjar. You are provided a tracking code per site which you can install on multiple subdomains. If your organization owns multiple sites, or if you work with clients, you select a plan for each site you set up. You can downgrade and upgrade your site plans at any time.

The more sessions you collect data from, the faster you will collect recordings and the faster you will generate heatmap reports.

Yes. There is no limit to the number of sites you can manage in one account. Sites are organized according to an 'organization' and plans are charged per site. This makes it easy to manage multiple sites that your organization owns in Hotjar. It’s also ideal to manage multiple client sites from one account.

Hotjar works differently from other tools that capture data based on data points. Instead of collecting data from the first 500 sessions and then stop collecting data, Hotjar automatically distributes data collection throughout the day (what we call ‘sampling’). The closer your data points to your site traffic, the bigger the % of data you will collect.

Yes – Hotjar gives you the option to pay for your plans annually. When annual payment is set up in-app with a credit card or Paypal, a 20% discount prior to VAT is added to your bill. Kindly view our help doc for further details.

For monthly payments, we support all major credit cards (Visa, Mastercard, AMEX, Maestro, and Discover) and Paypal. For yearly payments on the Business plan, we accept payments via wire transfer, all major credit cards, and Paypal.

Automatically collecting data from all pages on your site can be very expensive and data intensive. Hotjar makes it more affordable by taking an ‘on demand’ report approach. You can generate an unlimited amount of reports on an unlimited number of pages whenever you need them. This makes Hotjar more affordable and ideal for fast moving and lean organizations since it allows for rapid changes.

Yes. You can scale up data points even further. Contact us now for a no-obligation consultation.

Yes, we offer discounts to a Nonprofit organization. Please contact us for more information.

Both Agencies and Consultants are eligible for the Hotjar Partner Program where they can earn up to 25% recurring revenue on every new client they refer.

Trusted by over 900,000 organizations across 180+ countries.