Sessions per day

One session = a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps. We suggest picking a plan that captures at least 80% of your sessions.

365 days data storage

Data capture

Data is automatically captured month on month without the need to restart collection manually.

Heatmaps

Highlights

Snip, sort, and share key user insights.

Filter and segment data

Filter session recordings and heat data to find actionable insights quicker.

Events API: track user actions

Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.

Identify API: track custom user attributes

Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.

Filter by rage clicks

Rage clicks occur when users repeatedly click on the same element without response.

Filter by u-turns

U-turns take place when users quickly return to the previous URL, within seven seconds.

Filter by referrer URL

Filter recordings by the URL of the page the user came from.

Filter by clicked elements

Filter recordings and heatmaps by elements your users clicked or didn’t click

Trends

Explore and understand your metrics & uncover user behavior trends.

SAML Single Sign-On

SAML SSO reduces security risks by providing a single authentication point.

Page targeting

Start capturing recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.

Heatmaps & Recordings

Unlimited users

30-day money-back guarantee

Receive a full refund within the first 30 days of starting your subscription.

One script installation

Fast installation using one script, plug-ins, and guides for dozens of popular hosting platforms.

Multi-device support

All Hotjar features support desktop, mobile, and tablet versions of your site.

Ability to export & share

Share recordings and heatmaps with a live URL, download heatmaps as an image, and export feedback and survey responses via CSV XLSX.

Reliable customer support

We'll respond to any question you have within two working days.

Dashboard

Get an aggregated view of all your data to find insights faster.

Regular check-ins 

Early access to beta features

Up to the discretion of Hotjar's Product team

Dedicated CSM 

 Everything else 

Google Analytics

Send Hotjar User IDs to Google Analytics and filter recordings and heatmaps by Google Analytics events.

Google Optimize

Filter Hotjar Recordings by Google Optimize experiment ID and compare how users experience both variants. 

Hubspot

Automatically send Hotjar Survey responses to HubSpot and have them appear in the contact timeline. 

Omniconvert

Filter Hotjar Recordings and Heatmaps by Omniconvert experiment ID and compare user behavior across variants.

Optimizely

Connect to Optimizely and filter your Hotjar Recordings and Surveys based on your experiments and analyze the effect on your users' behavior.

Segment

Send Segment data over to Hotjar to quickly identify and analyze customer data within Hotjar.

Slack

Get Recordings, Feedback, and Survey responses to appear in real-time within your Slack workspace.

3,000+ more integrations via Zapier

Connect to Zapier and automatically send recordings, feedback, and survey responses to 3,000+ apps.

 Integrations 

Responses per month

Unlimited data storage

No limit on how much feedback you can store or how long you store it for.

Surveys

Surveys can appear on your site or via an external link.

Questions per survey

How many questions you can add to each of your surveys

Feedback widgets

Widgets ask users directly which element of a page they love and which part needs improvement.

Feedback in 40+ languages

Hotjar's feedback tools come ready localized in over 40 different languages.

Edit Feedback visibility

Choose the percentage of visitors who will see the feedback widget.

Events API: target survey & feedback widgets by custom user actions

Trigger surveys when users complete specific actions like clicking on a specific element or viewing a specific A/B variant

Identify API: target feedback by custom user attribute

Set survey & feedback widgets to reach specific audiences matching specific user attributes, like high-value customers or specific roles

Analyze survey performance 

Discover how you can tweak or change your surveys to boost feedback and response quality.

Customize button colors on surveys

Change Feedback reaction style

Remove Hotjar branding

Surveys & Feedback

Filter & segment data

Filter your Dashboard to find and compare insights across all your widgets.

Analyze the underlying recordings & heatmaps

Understand the why behind the numbers by analyzing the underlying session recordings, page heatmaps and user feedback.

Top pages chart

Analyze your top pages. Switch to the top pages users landed on when entering your site or the top pages they visited before bouncing.

User sentiment chart

Stay on top of your users' feedback to quickly learn what's working and what's not.

Rage clicks & u-turns chart

Check how user frustation signals are evolving over time.

New vs Returning chart

Measure and compare sessions between first-time and returning users.

Technology chart

Analyze the top devices, operating systems and browsers your users are on.

Top countries chart

Learn the top countries your users are from.

Add your own custom charts

Build your custom charts in Trends and add them to your dashboard.

Heatmaps & Recordings 

Sessions per month 

Data capture 

Heatmaps 

Start recording on specific pages

Standard recording filters 

Filter Recordings by New User, Visited URL, Session Duration, Page Count, Tags, Favorite, Hotjar User ID, Country, Device, Browser, and Operating System.

Start with a single product or create a custom package for a complete view of your user’s needs

Choose the plans that work for you

h1 (default)

How many daily sessions do you have on your website?

Calculate your price

Find the right plan for you (Observe Only)

Access to:

Basic

Observe for small teams, more traffic and tools

Everything in Basic, and:

Plus

Great for products and websites with a smaller audience.

The best Observe plan for growing companies

Everything in Plus, and:

Business

Perfect for companies with a growing product or website who need more functionality and data. 

Observe for experts, loads of traffic plus all the features

Everything in Business, and:

Scale

Right for the largest companies with a high traffic website or product—comes with every feature included.

We suggest

Visualize user behavior with Heatmaps and see what your users see with Recordings

Hotjar Observe

Find the right plan for you (Ask Only)

Ask for small teams, more responses and filters

Ask for experts, unlimited responses plus all features

Discover how your users feel with Feedback & hear from your users with Surveys

Hotjar Ask

Engage pricing plan

Recruit from Hotjar's participant pool, only. For those that don't do research often. No commitment, buy credits as needed.

Pay as you go

Recruit your own network, only. Get started with Engage essentials. 

Free

Recruit your own network, only. For small teams who regularly gather and analyze user feedback.

Everything in Free, and:

Recruit your own network, only. For small teams with a strong focus on UX research.

Automate the recruitment, scheduling, and hosting of moderated user interviews. *All subscription plans include a 30% discount while Engage is in Beta (at least until Jan, 2023).

Hotjar Engage (Beta)

Book a call

Ask Business Pckg  Link

Business Packages Link

Observe Business Link

Build your package by picking plans for

Observe

See what you get in each product and its plans.

What's included?

Scroll sideways to see all features

from

Included with both Observe & Ask

Your highest tier plan will grant access to multi-plan features across both products

Hotjar platform

I'm already a Hotjar customer, why does the pricing look different?

What are sessions?

How many sessions should I capture?

How do I install Hotjar?

Most common questions

How are responses calculated and when do they reset?

How do credits work?

Can I only have credits or a subscription plan, or can I have both at the same time?

Are users compensated through the platform?

How and how much are users compensated?

*How do the yearly and package discounts work?

Do you offer free trials?

What currencies does Hotjar accept?

What's the commitment?

Are the prices per site?

Do you offer yearly price plans?

Do you offer a bundle discount when purchasing plans from both Observe and Ask?

What payment methods do you support?

I am a nonprofit. Do you offer any discounts?

What’s the cancellation policy?

Billing questions

Do you offer a free trial?

What is the difference between the Pay As You Go plan (credits) and the subscription plans?

Do I need a plan for each of my sites in Hotjar?

What happens to my credits if an interview is unsuccessful? 

Do you offer a bundle discount when purchasing plans from Engage, Observe and Ask?

Can I handle multiple sites with one account?

Can I collect more sessions or responses than what's listed above?

What happens if I exceed the session limit for my Observe plan?

What happens if I exceed the response allowance for my Ask plan?

Usage questions

Can I collect more sessions than what's listed above?

Can I collect more responses than what's listed above?

Can you change the user compensation amount?

Can I do unmoderated testing?

Can I do mobile testing?

Can you find the right participant for me?

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Get started with Hotjar

See how visitors are really using your website, collect user feedback and turn more visitors into customers.

Understand how users behave on your site, what they need, and how they feel, fast.