Understand how people use your site with powerful heatmaps 

Heatmaps help you see what people actually do on your website: where they click, how far they scroll and what they look at or ignore.

Hotjar is free forever. Upgrade anytime.

G2
Capterra
A character analyzing user's behavior by looking at a heatmap

Understand how people use your site with powerful heatmaps 

Heatmaps help you see what people actually do on your website: where they click, how far they scroll and what they look at or ignore.

Hotjar is free forever. Upgrade anytime.

G2
Capterra

Our customers count on Hotjar Heatmaps to improve UX and create delight

“Hotjar’s Heatmaps revealed where users click during the signup process. This revealed a few issues that, when resolved, boosted our conversions”
Shiv Sharma
Increased conversion rate by 40%
"We've been using Hotjar for years and love it. I've realized how many pages on our site needed optimizing, what information was missing and how we could better serve our customers"
G2.com review

Here's how it works

Hotjar gives you an intuitive, visual way to discover, consolidate, and communicate user needs.

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

Ask
New AI features
Engage

The world's largest sites have created over 7.5 million heatmaps with Hotjar

Create heatmaps for free (forever)

It only takes a few minutes to get started. Understand how visitors behave on your site today.

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No credit card required

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Upgrade anytime

Free forever