Concept testing
Choose the right design every time
Test UI designs, logos, messaging, and more to discover what your users really like. Customize our survey templates and launch tests in minutes.
Concept testing
Choose the right design every time
Test UI designs, logos, messaging, and more to discover what your users really like. Customize our survey templates and launch tests in minutes.
Over 402 million survey responses collected via Hotjar
Launch products your users love
Show your next big idea to your users and refine designs with their feedback
Choose with confidence
Can’t decide between two designs? Use concept testing to find your users’ favorite.
Reach the right audience
Target users based on their behavior or attributes. Get more and better-quality responses.
Add images to any question
Bring your survey to life to get more and better-quality responses.
Start fast with our templates
Use our concept test, preference test, or design satisfaction survey templates to launch your survey in minutes.
Get data without delay
Set surveys to appear wherever you want on your site. Target specific user attributes or actions to get the insights that matter most.
Sync survey responses to your favorite tools
Connect Hotjar to your apps and get survey results by email, in your Slack channels, or in over 1,000 tools via Zapier.
Start testing your ideas today
Concept testing is available on the Ask Business plan. Try it free for 15 days—no credit card required.
