HOTJAR HEATMAPS

Use heatmap data to understand how people use your site

Heatmap data shows you aggregated user behavior to visually see how visitors are interacting with your site. Hotjar's heatmaps can help you improve conversion rates by identifying popular and unpopular areas, and where visitors get stuck.

Illustration visualizing user behavior on a website using Hotjar Heatmaps

HOTJAR HEATMAPS

Use heatmap data to understand how people use your site

Heatmap data shows you aggregated user behavior to visually see how visitors are interacting with your site. Hotjar's heatmaps can help you improve conversion rates by identifying popular and unpopular areas, and where visitors get stuck.

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Trusted by 1,148,546 websites in 180+ countries

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56,549 users signed up last month

GDPR- & CCPA-ready

Visualize real user behavior

Easily spot bugs, understand why visitors drop off and optimize the customer experience.

See what elements users are drawn towards, and the parts they completely miss.

Marketers, product managers, and UX designers use heatmaps to...

Determine why a landing page is not converting

Understand what version of a page performs better

Prove if a website redesign is working

See how people actually interact with a page

Success stories

Taskworld improved conversion by 40% with a 5-minute fix

"Hotjar was our first choice for heat mapping because of what we had heard in the market and also because it offers great value for the price."
Shiv Sharma
Head of Content, Taskworld

Success stories

Epiphany increased mobile conversion rate by 63%

"I felt that we needed to prove the value of Conversion Rate Optimisation… and this [heatmap] was the final thing that proved there was a problem we needed to solve."
Gintare Gervyte
Senior UX & CRO Analyst, Epiphany

Success stories

Bannersnack noticed a 12% increase in the usage of their tool.

"Hotjar has become an important part of our conversion optimization process helping us understand our customers better and, ultimately, sell more."
Gery Meleg
Head of Design, Bannersnack

Success stories

Inbound.org used Hotjar to grow from 80k to 150k members

"After looking at a lot of recordings, heatmaps… we got a good idea of what our users wanted and moved from 80K members to now over 150k."
Sam Mallikarjunan
Principal Marketing Strategist, Inbound.org

Success stories

Trampoline Plezier quickly increased conversions by 11%

"Using Hotjar’s Heatmap’s we revealed a simple mistake we were making, by being able to quickly see how many reader got to the end of our content."
Hans van Leersum
CEO, Trampoline Plezier

Success stories

Wyldsson increased online sales by over 30% using Hotjar

"We wouldn’t have been able to identify the problem and fix it so quickly without Hotjar."
Dave McGeady
CEO, Wyldsson

More than just heatmaps...

Heatmaps are one of 4 tools inside Hotjar that reveal what traditional analytics data doesn't tell you. See what visitors actually do on your website and where they get confused or stuck, and get their in-the-moment feedback to improve the experience.

When you create a Hotjar account, all 4 tools are immediately available to you. 

Hotjar works out of the box on most popular platforms

Connect Hotjar with thousands of popular apps—no code required.

SlackHubspotCreate Trello cards from new Hotjar Survey & Incoming Feedback responses or when a new Recording is collected. Available via Zapier. Microsoft TeamsCreate cards in Miro with new Hotjar Incoming Feedback & Survey responses or based on new Recordings. Available via Zapier.Create Zendesk tickets for new Incoming Feedback & Survey responses. Available via Zapier.Add rows to Microsoft Excel when a new Recording or feedback response is created. Available via Zapier.GmailCreate issues in Jira for new Hotjar Recordings or Survey & Incoming Feedback responses. Available via Zapier.Create Asana tasks for new Survey & Incoming Feedback responses or when a new Recording is created. Available via Zapier.Create Avrio Insights from new feedback responses or new Recordings. Available via Zapier.Update or create users in Intercom when new feedback responses are collected. Available via Zapier.Update records in Salesforce when a new Recording is collected or when feedback responses are created. Available via Zapier.Create or update records in Airtable when a new Recording is collected or when feedback responses are created. Available via Zapier.Add a note to a subscriber when a feedback response is created in Hotjar. Available via Zapier.Send events in Facebook Conversions when feedback is collected in Hotjar. Available via Zapier.Add a Tag to a subscriber in ConvertKit when a feedback response is created in Hotjar. Available via Zapier.Update a Goal or create a Measurement in Google Analytics as new feedback responses or Recordings are created in Hotjar. Available via Zapier.
SlackHubspotCreate Trello cards from new Hotjar Survey & Incoming Feedback responses or when a new Recording is collected. Available via Zapier. Microsoft TeamsCreate cards in Miro with new Hotjar Incoming Feedback & Survey responses or based on new Recordings. Available via Zapier.Create Zendesk tickets for new Incoming Feedback & Survey responses. Available via Zapier.Add rows to Microsoft Excel when a new Recording or feedback response is created. Available via Zapier.GmailCreate issues in Jira for new Hotjar Recordings or Survey & Incoming Feedback responses. Available via Zapier.Create Asana tasks for new Survey & Incoming Feedback responses or when a new Recording is created. Available via Zapier.Create Avrio Insights from new feedback responses or new Recordings. Available via Zapier.Update or create users in Intercom when new feedback responses are collected. Available via Zapier.Update records in Salesforce when a new Recording is collected or when feedback responses are created. Available via Zapier.Create or update records in Airtable when a new Recording is collected or when feedback responses are created. Available via Zapier.Add a note to a subscriber when a feedback response is created in Hotjar. Available via Zapier.Send events in Facebook Conversions when feedback is collected in Hotjar. Available via Zapier.Add a Tag to a subscriber in ConvertKit when a feedback response is created in Hotjar. Available via Zapier.Update a Goal or create a Measurement in Google Analytics as new feedback responses or Recordings are created in Hotjar. Available via Zapier.

Get started with Heatmaps

The world's most popular heatmap feature. Trusted by over 1.1 million websites across 180+ countries.

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Store heatmaps for 365 days

Unlimited heatmaps on all plans

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