Everything you ever wanted to know about your website...
...but your analytics never told you.
Numbers tell you what’s happening. Hotjar tells you why.
Now with AI ✨
Everything you ever wanted to know about your website...
...but your analytics never told you.
Numbers tell you what’s happening. Hotjar tells you why.
Now with AI ✨
Hotjar is trusted by 1,262,773 websites in 180+ countries
No credit card required
56,549 users signed up last month
GDPR- & CCPA-ready
Here's how it works
Heatmaps give you an at-a-glance overview of how people interact with a page. See how far they scroll, what buttons they click, and what content gets ignored.
Fast-track your entire research process with AI
Generate surveys in no-time and instantly get summary reports with the power of AI.
Your job just got easier
See how Hotjar helps you at every step
Uncover opportunities for optimization
Identify high-impact changes by seeing what real site visitors do—and which parts of the page they view.
Get inspired
Spot problems with your customer experience
See what’s making people bounce before they complete critical actions like signing up or checking out.
Discover issues
Prioritize changes that matter
No more guessing what people want. Hear from them directly, then make the changes they care about.
Act with confidence
Get buy-in for your next big idea
Craft a compelling case backed up by recordings of real users and their direct feedback.
Convince the team
Hear from your peers
Discovering pain points
Learn how Invision's digital product team uses Hotjar to improve the customer experience.
"Hotjar is a critical tool for us to understand our users and identify any pain points where they might be getting stuck."
Hear from your peers
Getting buy-in
Learn how the UK's no.1 job portal uses Hotjar to optimize the user experience.
"We like to make people happy at Reed.co.uk and Hotjar's Feedback shows us how well we are doing."
Hear from your peers
Boosting conversions
Learn how HubSpot Academy used Hotjar Surveys to boost signups by 10%.
"If you can't figure out why users are bouncing, Hotjar Surveys is a really direct way to ask them."
Hear from your peers
Reducing assumptions
Learn how the landing page gurus use Hotjar to optimise their landing pages.
"I used to have a bunch of different tools I had to pay for, with Hotjar you get everything in one bundle."
Get Hotjar on your site
It only takes a few minutes to install. And the Basic plan is free forever.
GDPR- & CCPA-ready
56,549 users signed up last month
No credit card required
Fast-track your research with Hotjar AI
Create surveys in seconds and analyze responses automatically. Let Hotjar AI handle the legwork while you focus on actionable user insights.
