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Combine insights with the Hotjar + Google Tag Manager integration

With Hotjar's Google Tag Manager integration, you can quickly and easily set up Hotjar on your website or app and start collecting user insights right away.

Combine insights with the Hotjar + Google Tag Manager integration

With Hotjar's Google Tag Manager integration, you can quickly and easily set up Hotjar on your website or app and start collecting user insights right away.

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Why integrate Hotjar with Google Tag Manager?

No developers needed

With Hotjar’s GTM integration, you can install your tracking code yourself - no developers or external teams needed.

Keep all your tracking codes in one spot

Manage your Hotjar Tracking Code together with all of your site and product’s other tracking codes in one place.

Easy to troubleshoot

GTM enables you to detect and troubleshoot any bugs or issues with your Hotjar Tracking Code.

Here's how it works

Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

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How to connect Hotjar and Google Tag Manager

Connecting Hotjar to Google Tag Manager is a quick and simple process. Before trying to connect the two, keep in mind:

  • You need a Hotjar Business account

  • You should already have Google Tag Manager installed on your website

After checking off the above items, you can follow these steps to install Hotjar using Google Tag Manager.

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It only takes a few minutes to get started. Understand how visitors behave on your site today.

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