landing page optimization tools
Optimize your landing page experience and boost conversions
Numbers tell you what’s happening. Hotjar tells you why, with actionable user insights to guide smart LPO decisions.
Hotjar is free forever. Upgrade anytime.
landing page optimization tools
Optimize your landing page experience and boost conversions
Numbers tell you what’s happening. Hotjar tells you why, with actionable user insights to guide smart LPO decisions.
Here's how it works
Hotjar gives you an intuitive, visual way to discover, consolidate, and communicate user needs.
Observe
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more
Ask
New AI features
Engage
Our customers count on Hotjar insights to improve UX and create delight
"Hotjar has been helping us understand how our users interact with our platform and where the significant areas of friction are within our site. Through the heatmaps and user recording tools, I'm able to see exactly where the issues are. Using the highlights/favoriting features on the user recordings has also made it easier for me to share any significant insights with the rest of my team."
G2.com review
★★★★★
"I've used Hotjar for numerous projects. It's a great aggregator of high-volume data in heatmaps and scroll maps - on website projects, for example. But also, as a session recorder, it's a lifesaver for capturing unbiased, insightful interactions—especially when followed up with qualitative feedback methods."
G2.com review
★★★★★
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It only takes a few minutes to get started. Understand how visitors behave on your site today.
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