Measure your customers’ loyalty
and grow your business with NPS®

Set up an NPS survey on your website or email one to your customers,
find out how likely they are to recommend you, and improve their experience and your bottom line.
Free forever. Get started!
From Startups to Fortune 500 - 0ver 300,000 Companies in 184 countries improve their sites with Hotjar’s All-in-One Analytics and Feedback

What is NPS software? 

NPS software is a tool that is installed on a website to collect NPS feedback from customers at periodic intervals. The software also helps store NPS results, track changes and fluctuations in the score, and get insightful feedback from customers on what needs to be improved.


One metric, plenty of insight

Net Promoter Score survey helps you measure the percentage of customers who refer you to their friends and discover why they love your site and/or product, so you can improve them to delight more people and convert more visitors.

Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc


Survey types & questions

Send a questionnaire via email to collect in-depth information, or use an on-page survey to ask users how likely they are to recommend you on an NPS scale from 0 to 10.

With an NPS tool like Hotjar, you can also ask follow-up questions based on your visitor’s initial answers, which helps you get better and more relevant insights.


Visual responses 

See whether your NPS is trending up or down in real time, and observe trends over a set window of time. In Hotjar, you can toggle between the ‘Last 30 days’, ‘Last 90 days’, ‘Last 180 days’ or ‘Last 12 months’ settings to get a wider look at how your NPS is trending.

Set up your NPS survey in just a few clicks

Name your NPS survey

Pick a name you and your colleagues can easily find later on.

Select the NPS question + a follow-up

Pick from our question bank or ask your own.

Customize appearance

Change the color, position, and theme of your poll.

Select targeting

You can select specific devices and pages you want your poll to appear on.

Choose behavior

Decide when you want to show your poll to your visitors. This could be when they’re about to leave a page, or after scrolling a certain height of your page.

Activate your NPS survey

Review everything and you’re ready to go 👍

Visualize your website or app's visitor engagement

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All-in-one Analytics & Feedback