"Very often, Hotjar shows us things that the numbers themselves can’t tell us. For example, if we watch a Session Recording and see that people are stuck somewhere and they’re hovering their mouse, we know something could be wrong and we can take a closer look."

Saurabh Soni, Product Designer at Razorpay

“By reviewing Recordings and Heatmaps, we could see that users were looking at the benefits of our product. But it seemed like they also wanted more information before making a decision. We included more product information in a smart way and the conversion rate improved by 43%!"