“By reviewing Recordings and Heatmaps, we could see that users were looking at the benefits of our product. But it seemed like they also wanted more information before making a decision. We included more product information in a smart way and the conversion rate improved by 43%!"

"Very often, Hotjar shows us things that the numbers themselves can’t tell us. For example, if we watch a Session Recording and see that people are stuck somewhere and they’re hovering their mouse, we know something could be wrong and we can take a closer look."