Author
Ayush Sood
Ayush is a freelance writer and marketer. Before making the move to marketing, he spent several years as a software engineer at a top consulting firm, helping a range of international clients. He believes SaaS writers should deeply understand the product to write authoritatively.
Blog Articles
Behavior analytics
The best way to track scroll depth (it’s not Google Analytics 4)
Knowing which parts of a web page bore, engage, or persuade your website visitors can be a superpower for digital marketers, UX designers, product teams, and ecommerce managers.
Tracking scroll depth gives you this power, providing actionable insights to improve the user experience (UX) by revealing your site visitors’ scrolling behavior.
Ayush Sood
User research
7 reasons your website users are frustrated (and how to fix them)
You've painstakingly built a website to capture users' heads and hearts. But despite your effort, the site's bounce rates are high, conversions could be better, and users abandon their shopping carts faster than a kitten chasing a laser pointer.
This is the story of many website designers, UX designers, and online businesses—and these all-too-common issues are often symptoms of user frustration.
Ayush Sood
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