When you think about website conversions, you might think about percentages and averages that measure metrics and data points—like orders completed, subscription upgrades, and click-through rates.But what do those metrics and data points actually tell you about your customers—the people you want to serve; the people you want to captivate…

From micro-conversions (like add-to-cart) to macro-conversions (like hitting that 'confirm purchase' button), conversions are forever being tracked and optimized on every level, and low conversion rates are a common struggle (and, sometimes, a mystery). 🕵️‍♀️This article will put an end to the struggle, and help you get the ans…

Ah, the user interview. Without a doubt one of the most valuable exercises you can run for understanding users better. But how can you, the interviewer, make sure you get the insights you need (and end up with a happy interviewee)? The first stage is understanding what this is—and what it isn’t.

If you’ve come here to learn more about Google Analytics heat maps, we have both good and bad news for you. The bad news: Google stopped supporting its heatmap add-on in 2017, and recent reviews confirm that it doesn’t work anymore for a lot of users. The good news: there's another way for you to get a free heatmap using Hotjar, and…

Ask 10 marketers about marketing funnels and you’ll probably get 10 different answers. Why is that?A marketing funnel isn't a one-size-fits-all strategy; your marketing funnel is uniquely tailored to how your buyer buys.

Despite all the time you’ve spent perfecting your conversion funnel, visitors still aren’t converting. You’ve invested in your site's design and navigation, you've increased your marketing efforts, and you’re following all the 'best practices' for conversion optimization.But if you don't understand how real custo…

If you’re a business selling online, it’s important to create a website experience your users will love. A poor user experience or frustrating customer journey can negatively affect your site’s conversion rate, and ultimately your revenue.

Website optimization is the process of enhancing your web pages to improve performance in terms of speed, search engine rankings, conversions, UX (user experience), and accessibility.