Either as a consumer or an online business owner, you’ve experienced the ecommerce customer journey.As a consumer, you came, you saw, you purchased.As an online business owner, you watched prospectiv…

Let’s start with a few assumptions about why you’ve ended up on this page:You want to better understand your users’ behavior and can’t find the answers you need using your existing analytics toolsYou…

How well do you understand your prospects and customers? Do you know who they are, what keeps them awake at night, and what brought them to your business in search of a solution?

Nobody knows more about what your users want than the users themselves. So why not ask them?Regardless of what type of website you’re working on—be it e-commerce, SaaS (software-as-a-service), blog, …

Unless you’re a mind reader, the only way to find out what people are thinking is to ask them.That's what surveys are for. But the way you ask the question often determines the kind of answer yo…

We know what it’s like to have pressing questions about a website—Who is really visiting it? What are these people looking for? Why are they not converting? What can we do to improve their experience…

If you’re hoping to see a stand-off with Hotjar versus Crazy Egg, we must ask that you stand down right now. The Crazy Egg team has done a great job creating a product that businesses use for heatmap…

TL;DR: as Hotjar's CEO, I’m writing this article to talk openly about what we’ve learned around privacy, mistakes we’ve made, and how this is changing the way we are building Hotjar going forwar…