Ah, the user interview. Without a doubt one of the most valuable exercises you can run for understanding users better. But how can you, the interviewer, make sure you get the insights you need (and end up with a happy interviewee)? The first stage is understanding what this is—and what it isn’t.

If you’ve come here to learn more about Google Analytics heat maps, we have both good and bad news for you. The bad news: Google stopped supporting its heatmap add-on in 2017, and recent reviews confirm that it doesn’t work anymore for a lot of users. The good news: there's another way for you to get a free heatmap using Hotjar, and…

Ask 10 marketers about marketing funnels and you’ll probably get 10 different answers. Why is that?A marketing funnel isn't a one-size-fits-all strategy; your marketing funnel is uniquely tailored to how your buyer buys.

Despite all the time you’ve spent perfecting your conversion funnel, visitors still aren’t converting. You’ve invested in your site's design and navigation, you've increased your marketing efforts, and you’re following all the 'best practices' for conversion optimization.But if you don't understand how real custo…

If you’re a business selling online, it’s important to create a website experience your users will love. A poor user experience or frustrating customer journey can negatively affect your site’s conversion rate, and ultimately your revenue.

Website optimization is the process of enhancing your web pages to improve performance in terms of speed, search engine rankings, conversions, UX (user experience), and accessibility.

Dear Hotjar community,We founded Hotjar back in 2014 with a mission to democratize user analytics and feedback. While a lot has changed since then, we’re proud that our product vision today still speaks to our mission: “to give businesses of all sizes the insights they need to create digital experiences their users love.”

If you’re serious about cooking, you don’t want a swiss army knife in your kitchen. You want a proper set of kitchen knives. The same principle applies to software tools, and how we’re thinking about building Hotjar.