Despite all the time you’ve spent perfecting your conversion funnel, visitors still aren’t converting. You’ve invested in your site's design and navigation, you've increased your marketing efforts, and you’re following all the 'best practices' for conversion optimization.But if you don't understand how real custo…

If you’re a business selling online, it’s important to create a website experience your users will love. A poor user experience or frustrating customer journey can negatively affect your site’s conversion rate, and ultimately your revenue.

Website optimization is the process of enhancing your web pages to improve performance in terms of speed, search engine rankings, conversions, UX (user experience), and accessibility.

Dear Hotjar community,We founded Hotjar back in 2014 with a mission to democratize user analytics and feedback. While a lot has changed since then, we’re proud that our product vision today still speaks to our mission: “to give businesses of all sizes the insights they need to create digital experiences their users love.”

If you’re serious about cooking, you don’t want a swiss army knife in your kitchen. You want a proper set of kitchen knives. The same principle applies to software tools, and how we’re thinking about building Hotjar.

If you really want to get inside your website visitors’ heads—to know what they actually think about your site, and how they think it could be better—you’re in the right place.

If you’ve ever been frustrated by an element on a website that doesn’t respond to your clicks (no matter how many times you try), you’re probably already familiar with the concept of rage-clicking—which is a good thing! Understanding your website visitors’ frustration means you can empathize with them.

If you’re part of a remote or distributed team, you may have noticed the productivity boosts you gain by working asynchronously. But moving your business forward has to happen while your team stays firmly focused and aligned on what matters most: your customers.