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marketing-funnels-Hotjar

How to optimize your marketing funnel for the customer journey

January 13, 2021 by the Hotjar team
Ask 10 marketers about marketing funnels and you’ll probably get 10 different answers. Why is that?A marketing funnel isn't a one-size-fits-all strategy; your marketing funnel is uniquely tailored to how your buyer buys.
Ecommerce-conversion-funnel

How to optimize your ecommerce conversion funnel: the new rules for the nonlinear customer journey

January 08, 2021 by the Hotjar team
Despite all the time you’ve spent perfecting your conversion funnel, visitors still aren’t converting. You’ve invested in your site's design and navigation, you've increased your marketing efforts, and you’re following all the 'best practices' for conversion optimization.But if you don't understand how real custo…
blog-137-Session-replay-tools

Top 5 session replay tools for analyzing user behavior

November 13, 2020 by the Hotjar team
If you’re a business selling online, it’s important to create a website experience your users will love. A poor user experience or frustrating customer journey can negatively affect your site’s conversion rate, and ultimately your revenue.
Website-optimization-tools.jpg

Grow your website with these 30+ website optimization tools

September 25, 2020 by the Hotjar team
Website optimization is the process of enhancing your web pages to improve performance in terms of speed, search engine rankings, conversions, UX (user experience), and accessibility.
level-04-mature

Putting our core values to work: a letter to our community

September 14, 2020 by David Darmanin
Dear Hotjar community,We founded Hotjar back in 2014 with a mission to democratize user analytics and feedback. While a lot has changed since then, we’re proud that our product vision today still speaks to our mission: “to give businesses of all sizes the insights they need to create digital experiences their users love.”
hotjar sharper tool hero

The sharpest knives in the drawer: how we’re making Hotjar’s tools smarter and easier to use

August 19, 2020 by Megan Murphy , Alex Jost
If you’re serious about cooking, you don’t want a swiss army knife in your kitchen. You want a proper set of kitchen knives. The same principle applies to software tools, and how we’re thinking about building Hotjar.
testimonial

How website feedback tools can improve UX and unlock growth in your business

August 11, 2020 by Tawni Sattler
If you really want to get inside your website visitors’ heads—to know what they actually think about your site, and how they think it could be better—you’re in the right place.
rage-clicks-final.jpg

How to analyze rage clicks to understand customer behavior and improve UX

June 05, 2020 by Alex Jost
If you’ve ever been frustrated by an element on a website that doesn’t respond to your clicks (no matter how many times you try), you’re probably already familiar with the concept of rage-clicking—which is a good thing! Understanding your website visitors’ frustration means you can empathize with them.
using-Hotjar-remotely.jpg

6 ways remote teams can use Hotjar to understand their users

June 03, 2020 by the Hotjar team
If you’re part of a remote or distributed team, you may have noticed the productivity boosts you gain by working asynchronously. But moving your business forward has to happen while your team stays firmly focused and aligned on what matters most: your customers.
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