Dear Hotjar community,We founded Hotjar back in 2014 with a mission to democratize user analytics and feedback. While a lot has changed since then, we’re proud that our product vision today still speaks to our mission: “to give businesses of all sizes the insights they need to create digital experiences their users love.”

If you’re serious about cooking, you don’t want a swiss army knife in your kitchen. You want a proper set of kitchen knives. The same principle applies to software tools, and how we’re thinking about building Hotjar.

If you really want to get inside your website visitors’ heads—to know what they actually think about your site, and how they think it could be better—you’re in the right place.

If you’ve ever been frustrated by an element on a website that doesn’t respond to your clicks (no matter how many times you try), you’re probably already familiar with the concept of rage-clicking—which is a good thing! Understanding your website visitors’ frustration means you can empathize with them.

If you’re part of a remote or distributed team, you may have noticed the productivity boosts you gain by working asynchronously. But moving your business forward has to happen while your team stays firmly focused and aligned on what matters most: your customers.

When you think of analyzing your ecommerce site, you probably think about tracking key data like bounce and exit rates, average order value, checkout flow, and conversion rates, and maybe running an SEO audit and/or checking your site against competitors.

When the market changes—like it's changing right now—and you suddenly get different online customers than the ones you are used to, how do you make sure your website works for all of them:

If you want your visitors to keep returning to your website—to increase traffic, improve conversion rates, and ultimately grow revenue—you need to understand what’s happening when they reach your site.