Author
Lesley Marchant
Lesley is a Content Editor at Hotjar. A language lover and storyteller at heart, she can be found tweaking text and perfecting pages (and hunting down the best emojis) to help readers do their jobs better.
Blog Articles
Trending topics
Content performance comparison: results from a human vs. AI content marketing experiment
Six months have passed since launching our woman vs. machine content marketing experiment in June 2023, where we sent two competing content pieces out into the field to gather data. Keep reading to find out which piece resulted in more traffic, new visitors, signups, and positive sentiment.
Lesley Marchant
Trending topics
Woman vs. machine: a content marketing experiment comparing ChatGPT to a human writer
Hotjar’s Content team has spent the last few months familiarizing ourselves with the new wave of terrifyingly advanced AI-powered tools, wondering: can they actually do what we do? As editors, writers, content creators, and SEO specialists, we naturally hope the answer is no. But we’ve also seen proof enough that, with the right prompt, tools like ChatGPT and Jasper produce well-written, information-rich content that correctly follows a brief in minutes.
Lesley Marchant
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