Author

Lesley Marchant

Lesley is a Content Editor at Hotjar. A language lover and storyteller at heart, she can be found tweaking text and perfecting pages (and hunting down the best emojis) to help readers do their jobs better.

Blog Articles

Woman vs. machine: a content marketing experiment comparing ChatGPT to a human writer

Hotjar’s Content team has spent the last few months familiarizing ourselves with the new wave of terrifyingly advanced AI-powered tools, wondering: can they actually do what we do? As editors, writers, content creators, and SEO specialists, we naturally hope the answer is no. But we’ve also seen proof enough that, with the right prompt, tools like ChatGPT and Jasper produce well-written, information-rich content that correctly follows a brief in minutes.

Lesley Marchant

Woman vs. machine: a content marketing experiment comparing ChatGPT to a human writer

Hotjar’s Content team has spent the last few months familiarizing ourselves with the new wave of terrifyingly advanced AI-powered tools, wondering: can they actually do what we do? As editors, writers, content creators, and SEO specialists, we naturally hope the answer is no. But we’ve also seen proof enough that, with the right prompt, tools like ChatGPT and Jasper produce well-written, information-rich content that correctly follows a brief in minutes.

Lesley Marchant

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