DashThis enables marketers to create beautiful automated marketing reports thanks to their easy-to-use reporting software and second-to-none customer support. With DashThis, marketers can create marketing dashboards easily and share them with their team and clients automatically. They can include data from all their digital marketing tools such as Google Analytics, AdWords, Facebook, LinkedIn, and a lot more, into one beautiful dashboard. DashThis is a SaaS (a software-as-a-service company), and they take the “service” part of their job as seriously as the “software” part. Users matter more to them than anything else.
It goes without saying that easy-to-use software has to be user-friendly! And to always be as user-friendly as possible, DashThis’ team needed to know what their users are experiencing on a daily basis; and they chose Hotjar to help.
Optimal UX and the development of new features are both priorities for DashThis’ software product. The team at DashThis always has a ton of ideas and theories as to what should be the next software element to be upgraded. However, these are all just theories unless there is data to back them up and users to test features. At first, the DashThis team was working by instinct, accompanied by occasional user feedback. However, the
One of the particular challenges DashThis was facing was the onboarding process. When a user starts a free trial, it’s important that (s)he learns how to use the tool as quickly and easily as possible. The first two steps of the onboarding funnel (adding an integration and a data source) seemed way harder to complete than the others.
These are crucial
What specific difficulties did they encounter that stopped them from completing these first two steps? If the user was having difficulties understanding how to use the tool, something had to be done.
DashThis’ lead UX developer, Astrid, wanted to know every user’s opinion of the tool, what they liked, and what bothered them. But can one single person gather the feedback of thousands of users around the world? It was an impossible task. She tried everything she could: talking to clients for
Using HotJar, DashThis’ UX team was able to find several small tweaks that could be done in order to help the user navigate through the app.
As a result, the completion of the onboarding funnel has increased by a whopping 50% in just a couple of months. The first step alone saw its completion increase by 25%. DashThis’ users are overall a lot more satisfied with the tool and give tons of positive feedback. As a matter of fact, since using Hotjar, DashThis saw a 140% increase in customer satisfaction, according to the Net Promoter Score survey sent out at the end of the free trial period. However, even when negative feedback is received, it is now easier than ever to see what to do to fix it, and thus improve the user’s experience day after day.
Now, Astrid analyses HotJar every single week; every Friday, she analyses the users’
This is how Hotjar enables DashThis to become the best marketing reporting tool around!
“Hotjar really empowers you to be able to see exactly what your users are doing, how they’re feeling and ultimately their reactions to the changes you make. Without Hotjar we would still be making decisions based on gut instinct instead of qualitative user feedback.”