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Case studies

Learn how organizations around the world use Hotjar to understand their users, improve UX and create customer delight.


Use case



Canyon Bicycles is a world-renowned manufacturer of performance bicycles and cycling gear and accessories headquartered in Germany. Sarah Wilson-Reissmann, Canyon’s UX team lead, uses Hotjar to address the common problem of ‘data without context’ and bridge the gap between qualitative and quantitative insights.

Find and fix issues



s360 is a performance marketing agency founded in Denmark with over 300 employees in the Nordics, UK, and the Netherlands. Currently in the process of expansion, s360 has been on an upward trajectory since its founding in 2011. 

Hotjar has remained a persistent part of the company’s journey from scrappy startup to a global agency helping businesses of all sizes and industries optimize their digital channels with a reliable formula of marketing, data, and technology.

10% increase in conversions


UK-based conversion rate optimization (CRO) agency Credo used Hotjar Heatmaps and Recordings to improve website engagement, conversion rate, and revenue for its client, V1CE. 

+220% revenue increase


George Palaigeorgiou is the co-founder and Chief Product Officer at LearnWorlds, a powerful learning management system enabling individuals and enterprises to train employees and associates, educate customers, and sell online courses to a diverse audience. 

As CPO, George oversees the company’s product roadmap and strategy—a significant role, greatly amplified by integrating behavior analytics and product experience insights from Hotjar.

150% increase in conversions

UX studio

UX studio is a strategic UI/UX design and research consultancy running in-depth research initiatives to help clients optimize their product experience. As a key part of their services, the UX studio team conducts interviews and testing sessions with real people, using these insights to refine clients’ designs and provide personalized solutions.

Recruitment time decreased from 3 weeks to 1 day is a donation platform on a mission to make it easy for people to donate and for nonprofits to collect their donations. Dave Sharp,’s Senior Product Designer, noticed donors were getting stuck when trying to make donations. As a result, they gave up. 

Here’s how Dave spotted the issue, fixed it, and increased donations by 29.5%.

increased donations by 29.5%


Mike Sadowski is the founder and CEO of Brand24, a popular social listening platform. Mike realized Brand24’s conversion rates were significantly lower than the industry standard. Here’s how he fixed the problem in only 12 hours.

Increased conversions by nearly 300%

Image with quote: Hotjar enables us to see visually how users use our services and websites, and what key features aren't working as intended.


re:member is a trademark of Entercard, one of Scandinavia’s leading credit market companies. Read on to find out how re:member’s marketing team discovered and fixed issues negatively affecting the company’s bounce rates.

43% increase in conversions

NerdCow logo


It took Tomasz Lisiecki, founder of web design agency NerdCow, only two weeks to identify why users weren’t converting on a client’s site and fix the issue.

Triple conversions in two weeks


Boasting over 100 years in operation, Boundless, the UK's leading membership club for people working in or retired from the civil service or public sector, has proven its prowess for delighting members. Today, Andy Came, Head of Digital Products, ensures it stays that way by making Hotjar an everyday part of the business’s user-first strategy. 

10% increase in users rating membership renewal as ‘Very easy’


Sara, the Customer Knowledge Manager at Spotahome, hosts legendary Hotjar parties where 20 Spotahome staff watch Hotjar session recordings to learn more about their users. 

Spot UX issues others miss


John, the Sales Operations Manager at ClassHero, noticed sign-ups had dropped from 75% to 37%, a “terrifying” drop in his words. Here’s how he solved it.

Fixing a 48% CTR drop


Anna—head of acquisition at Vimcar—uses Hotjar to fix problems and grow leads. In her own words, “Hotjar makes it faster to optimize our conversion rates. It lets us stop guessing".

160% increase in traffic

Man in gym


Luke—a Product Lead at Hussle —uses Hotjar to survey every churned user, spot revenue-damaging bugs, and ensure each new launch runs smoothly.

1 bug found every week

Materials Market

After spending 20 minutes watching Hotjar each morning, Andrew, Operations Director at Materials Market tripled his site’s conversion rate. Here’s how:

3x conversion rate


Gavin runs Yatter, a lead generation agency that’s helped fashion brands, festivals, and football clubs improve their landing pages. Over the years, he’s built a black book of reliable tactics to enhance any page.

+20% sales

Woman holding a fashion magazine


UX and CRO agency Turum-burum used Hotjar Heatmaps, Recordings, and Surveys to improve online shoe retailer Intertop’s conversion rates, average revenue per user (ARPU), and bounce rates.

+55% conversion rate

'the good' white logo on blue background

The Good

“If we weren’t using Hotjar to identify onsite issues for our clients, we’d just be making random guesses.”

+132% conversion rate

Man driving a car


You need Hotjar. Its price is extremely competitive and getting to know your users is essential. It really is the number one tool I use.

+49% conversion rate

Window view from a plane with 'Ryanair' logo on top


“The main stakeholders in our business want to keep track of product performance. We use Hotjar Surveys to see how satisfied our customers are with our products, and we report the larger trends.”

10,000+ users surveyed

Totally Promotional

Hotjar is a dream come true. It’s the answer to exactly what we were looking for. Now, we don’t have to guess; we can understand how users interact with our site. It’s like reading their minds.


“When our users have a better experience, it benefits our conversions and ROI as well. Hotjar helps me identify bottlenecks and deliver the experience people want when they visit our website."

-7% bounced visitors


"We started using Hotjar a while back. We tried it for free and liked it, so we purchased it. Today, we find that onboarding new employees with Hotjar is easier than any of the other analytics tools we use."

+40% user experience

Ecommerce Warriors

"Showing clients analytical numbers about what happened and where isn’t always enough. When I introduce Hotjar’s insights about 'why' shoppers behave certain ways, I see jaws drop and excitement build." 

Hubspot Academy

HubSpot Academy is the worldwide leader in inbound marketing and sales education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training.

+10% sign ups


Founded in 1985, Matalan is one of the UK’s leading family value retailers of fashion & homeware.

+400% ROI

CCV Shop

Hotjar makes the insights you have from Google Analytics visual and easier to understand—and it’s less time consuming to analyze this data and get some quick wins.

+38% conversion rate


“I'm able to get a 30,000-foot view with Hotjar, whereas without it, I'm stuck on the ground, relying on Google Analytics and customer interviews to try to ascertain exactly how users use our product.”

+50 hours saved


What do you do when you see a sudden, massive drop in conversions from your signup page—and you have no idea why?

When this happened to Audiense, they turned to Hotjar.


Despite all the tools we use to measure traffic, we didn’t really know what people were doing on our website or how they were using our product.

+12% product usage


“We love Hotjar’s Feedback tool because it gives us instant feedback from our clients' shoppers. It doesn’t interrupt the checkout flow, and allows us to fully understand the experience in real-time."


Hotjar helped us identify two major barriers to conversion. Addressing these issues allowed us to increase revenue by 60%.

+60% revenue

Conversion Rate Experts

Conversion Rate Experts are the world’s leading agency for conversion rate optimization (CRO)—a term that they coined in 2007. They have helped to grow some of the web’s most sophisticated companies, including Apple, Amazon, Facebook, Google, Dropbox—plus many others.

470% client growth


It takes me 10 or 15 minutes to put a Poll together, then it goes live and, by the next day, I've got at least some data to answer my questions. This was the big surprise for me—polls alone make the subscription worth it.


HeyOrca is a social media planning and approval tool that allows marketing agencies, consultants, and their clients to seamlessly plan and approve content in their upcoming social media calendar.

54 NPS score

Directive Consulting

Directive Consulting provide industry leading SEO, PPC, content marketing, and social media services. They are fiercely committed to delivering a truly exceptional service that delivers ROI.

+78% sign ups is the Uk's no.1 job portal.

7 million users analyzed

Edit Stock

Edit Stock is professionally shot film footage for schools and individuals to practice editing with.


Unbounce makes it easy to build custom landing pages and add overlays for even more conversions on your existing site.

$2,000 bug fixed

Student Crowd

StudentCrowd is a platform developed for university students in the UK to review just about anything, from the university, courses, accommodation, and even part-time jobs.

+55% conversions rate

Trampoline Plezier

Trampoline Plezier started with one goal in mind, to make kids happy, with trampolines.

+11% conversions rate

Stream Creative

Stream Creative is a data-driven, process-focused digital agency. They love to help businesses grow.

+$120,000 in revenue is an online hub where good marketers go to get better

+70,000 signups


Taskworld packs visual task management, team messaging & project planning into one robust app.

+40% conversions rate


Wyldsson makes healthy snack and breakfast products that actually taste amazing. Gluten Free and Vegan Friendly goodness.

+30% sales


Intelliquip’s Project Portal is a cloud-based system that provides a collaborative project workspace for folks engaged across the value chain for fluid handling equipment (e.g., pumps, compressors, valves). Intelliquip’s web apps help their users (OEMs, distributors, engineering consultants) select engineered-to-order equipment, create specifications, and configure price and prepare quotes.

10,000 users helped


Netguru builds digital products that let people do things differently. Since 2008, they have changed the way people do banking, listen to music, learn languages, insure houses and rent bikes.

30.93% more traffic


DashThis helps digital marketers and agencies from all around the world create awesomely beautiful automated marketing reports in the blink of an eye.

+140% customer satisfaction

Exclusive Concepts

For US-based digital marketing agency Exclusive Concepts, Hotjar is an essential part of helping clients improve their user experience, increase conversions, and capture their customers’ imaginations.


Trellis is an ecommerce agency providing services spanning marketing strategy, branding, UX and UI, and advertising.

Electric Eye

Electric Eye is an ecommerce agency serving businesses in the fashion, home goods, beauty, and accessories spaces. As experts in the Shopify ecosystem, the Electric Eye team uses Hotjar to support clients in understanding their customer behavior and improving conversion rates for their online businesses.


CadoMaestro is a France-based gift-giving service with over 3,000 products. Like every ecommerce business, the CadoMaestro team is constantly seeking ways to improve their product offerings and user experience (UX).

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