Paul was introduced to Hotjar during the Beta release and was immediately intrigued. Implementation took only 5 minutes, and the team at StudentCrowd began reviewing recordings within seconds. They proceeded to watch every video, successful reviews, half completed reviews, and reviews that never were started.

3 problems were identified immediately:

1. Students were spending over 10 seconds scrolling through universities on mobile.
2. Students significantly struggled to answer 2 parts of the review criteria.
3. On certain mobile devices, the [Submit Review] button was not visible.

The total time from identifying these issues to pushing the fixes live was less than 2 hours.

These small changes brought about a dramatic improvement. The review form starting converting at 15%, which was a 55% increase!!

The Key Takeaway

Small iterations can make massive improvements. This example showcases how making changes based on data doesn't need to take countless hours and significant budget. With only 2 hours of work Paul and his team were able to sky rocket their results well above what they were previously seeing.

Our thumbs up to StudentCrowd!

If you have your own story to share don't be shy. We love hearing how Hotjar has helped our customers grow. Visit our case study survey or feel free to comment below (this content was developed in part with Paul Humphreys – StudentCrowd COO & Founder).