How Gavin increased conversions by 42% with Hotjar

Every time I make a significant change on my site I jump into Hotjar Recordings. Data might reveal if something has gone wrong, but Hotjar will tell me why.

The problem is that Google Analytics on its own isn’t enough. It tells me that 100 people have visited a page, whereas Hotjar shows how one specific person engages on a specific part of the page—that’s invaluable!

Hotjar lets you go granular and really understand the individuals using the page. In other words, it turns data into life.”