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Ensure cookie compliance and powerful insights with Axeptio × Hotjar by Contentsquare

At Hotjar, we know that every great user experience begins with trust—and trust starts with transparency. The very first interaction your visitors have with your website is often your cookie banner. But this isn’t just a formality: it’s your gateway to compliant, trustworthy data collection. That’s why we’ve partnered with Axeptio, a leading consent management platform (CMP), to help you create a seamless, branded, and fully compliant cookie experience.

Last updated

13 Oct 2025

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2 min

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With Axeptio’s powerful consent solution ensuring CCPA, GDPR, Law 25, Pipeda, nFADP, and ePrivacy compliance, and Hotjar by Contentsquare delivering behavioral insights, you can confidently analyze your users—knowing your data foundation is secure and lawful.

Did you know that 167 countries and territories have adopted comprehensive data privacy laws? That means 83% of the world’s population is now protected by regulations that govern cookies, trackers, and personal data collection. In over 50 countries, “No consent, no cookies” is the law—including the EU, UK, Canada, Brazil, and Japan. Failure to comply can mean fines as high as 4% of your global turnover.

Ready to combine compliance and insight?

Check your website cookies compliance with Axeptio × Hotjar now.

Axeptio × Hotjar: effortless, no-code compliance

You don’t need to be a tech expert to get compliance right. Axeptio’s no-code platform empowers businesses to easily collect, manage, and safeguard user consent—ensuring you’re always in line with the latest global requirements. The integration with Hotjar by Contentsquare means you can:

  • Customize every detail of your consent banner: visuals, texts, buttons, display positions, and more—so your brand shines through, even during consent collection.

  • Access advanced consent analytics and A/B testing to monitor and optimize banner performance.

  • Leverage martech-ready features: mobile SDK, vendor management for 1,500+ tools, and the lightest CMP on the market.

  • Rely on a Google-certified CMP partner for peace of mind.

The more users who give consent, the more actionable data you have. Axeptio helps you expand your consented audience by optimizing for three key metrics:

  • Interaction rate: how many users engage with your CMP.

  • Consent rate: share of consenting users among those who interacted.

  • Opt-in rate: share of consenting users across your full audience.

With Hotjar, you can put these insights to work—seeing what users do with heatmaps and recordings, fixing friction points to boost conversions, and hearing direct feedback through surveys and widgets.

Optimize web performance and protect SEO

Your website speed and SEO matter. Axeptio is engineered for Core Web Vitals, so your cookie banner won’t slow you down. The Hotjar vendor integration loads only after consent is given—protecting both your web performance and your organic rankings.

Make Websites Compliant—everywhere

Axeptio and Hotjar by Contentsquare make it easy to comply with worldwide privacy regulations, including GDPR, CCPA, and Law 25. Both platforms are Google-certified, so you’re supported wherever your users are.

Ready to combine compliance and insight?

Check your website cookies compliance with Axeptio × Hotjar now.

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