Fighting churn: here’s our 3-track action plan to stop losing ⅓ of our annual revenue

July 4, 2018 by Louis Grenier
This is part two of our post on the short-term revenue retention problem we’ve been having at Hotjar. In short, we’re losing almost a third of our revenue every year. We are, however, attracting lots of new, paying customers who offset those losses. But that doesn’t mean we’re okay with those losses.

3 reasons why customers stop paying for Hotjar (and cost us 1/3 of our annual revenue)

June 13, 2018 by Louis Grenier
We have a revenue retention problem at Hotjar. On average, for every 100$ of Monthly Recurring Revenue (MRR) being newly generated on a given day, $32 is lost one year after (which means we’re left with $68 of MRR).

4 lessons Rand Fishkin learned from building a $45M software company

May 30, 2018 by Louis Grenier
Rand Fishkin found success by transforming his mother’s small business marketing firm into a $45M+ marketing software company. Over the course of 11 years, he helped to design and launch a multitude of software products and made his fair share of mistakes along the way. Lucky for you, Rand is an open book. Here are four lessons he learned building a $45M software company, based on a conversation we had with Rand Fishkin on Hotjar’s podcast 'The Humans Strike Back'.