The Hotjar story (part 3) - growing our team & product while going from €1 to €3 million ARR

November 13, 2018 by David Darmanin
When we founded Hotjar in 2014, we had an ambitious vision for our product, but we were also an unknown team of five with no external funding and little experience in the world of SaaS. We didn’t let any of that stop us: Hotjar went from idea to 60,000 beta signups in six months, and we hit an important milestone by going from beta to €1 million Annual Recurring Revenue (ARR) in the six months that followed.

App mistakes: the 10 lessons we learned launching (& killing) our $200K mobile app

November 8, 2018 by Stefan Scerri
If you’ve ever followed through with something you thought was a great idea, only to see it fail, then this post is for you. You see, earlier this year, we killed our mobile app. It was a painful process. After all, we had invested over 3,500 developer hours and $200,000 into it. But because of four key mistakes that we made, the app was doomed from the start.

Heat maps 101: a complete guide with examples, tools, and case studies

November 6, 2018 by Fio Dossetto
  If a picture is worth a thousand words, then heat maps tell the perfect visual story of what's happening on your website pages. 

Lean UX: definition, process, & a detailed case study [2018]

October 31, 2018 by Louis Grenier
Scott Adams, creator of the Dilbert comic strip, has spent the past 30 years making fun of inefficiency in business—including our efforts to reduce inefficiency.

How to set up an NPS survey to grow your e-commerce business

October 24, 2018 by Fio Dossetto
A few weeks back, we wrote about the impact of loyal customers on your e-commerce business growth (quick summary: they’re crucial!), and why you should send out an NPS survey to understand what’s working and isn’t on your website, so you can fix and improve the experience asap.

Why do people leave your website? The answer lies with your 'Undecided Explorers'!

October 18, 2018 by Louis Grenier
When you set out to improve conversion rates, where do you focus your attention? Do you obsess over the visitors who leave your website without buying?

The exact customer-driven methodology Drift used to grow from 0 to 70k customers in 4 years

October 11, 2018 by David Peralta
Every company in the world will tell you they are customer-driven. They’ll even have framed posters on the wall about it.

How we measure and improve our users’ experience year-round (part 2)

October 3, 2018 by David Peralta
In part 1, we introduced the six methods we use at Hotjar to stay as close to our customers as possible and improve their user experience year-round. These are the methods that have helped us go from being an unknown startup with zero revenue to one that earns over €15 million in Annual Recurring Revenue.
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