How to create customer satisfaction surveys to master your market [with examples]

February 19, 2019 by Michael Redbord
Happy, successful customers are the lifeblood of any business. They’re what transforms your growth from a funnel into a flywheel. You can create happy customers, but to do it you have to truly understand them and how they think about you. So how do you know what they’re thinking? You have to ask!

The 15 best website survey questions to ask customers in 2019

February 14, 2019 by Fio Dossetto
Nobody knows more about what your users want than the users themselves. So why not ask them?

How this e-commerce company grew 2x by making NPS their most important metric

February 12, 2019 by Louis Grenier
The day may come when you feel you’ve hit a wall with your business. Your products are great, and you have an amazing team of talented professionals working with you, but still, you can't seem to grow past your current revenue numbers.

Click tracking 101: what you need to know to start tracking clicks on your website

February 7, 2019 by Fio Dossetto
Say you’ve built a page, published a form, or sent a newsletter. As soon as they are out there, you naturally want to make sure people interact with them by taking action—the most common one being people clicking (or tapping) on something.

Find your Net Promoter Score with these survey questions

February 5, 2019 by Fio Dossetto
Net Promoter Score (NPS): it’s the one metric businesses use to measure a snapshot of customer loyalty. You have probably encountered the basic NPS question (“how likely are you to recommend us on a scale from 0 to 10?”) as a customer yourself, but now you’re the one doing the asking—so we want to show you how to get maximum value out of your survey.

Open-ended vs. closed-ended questions: how to survey your users

January 31, 2019 by Fio Dossetto
Unless you’re a mind reader, the only way to find out what people are thinking is to ask them.

How this e-learning company 5x their customer onboarding conversions [5-step process]

January 29, 2019 by Will Egan
Most companies are surprised to discover that the vast majority of their users have never actually used their product. Not even once.

Session recordings: 5 ways replay tools improve customer experience

January 24, 2019 by Fio Dossetto
You don’t need to guess what users are doing on your website. Session recordings let you watch how people browse, interact with, and move across pages, so you can empathize with their journey and spot any issues they encounter—which in turn gives you valuable data to fix and improve their user experience.

How to do your own market research in a lean way: a 4-step guide + example

January 22, 2019 by Louis Grenier
David Darmanin, Hotjar’s CEO (and my boss), launched two startups before Hotjar took off—but both companies crashed and burned. Each time, he and his team spent months trying to design an amazing product and user experience, but they failed because they didn’t have a clear understanding of what the market demanded.
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