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Behind the Scenes
"Guys": the new 4-letter word (and how we tried to say it less)
April 19, 2019 by
Working as part of a remote team comes with plenty of upsides. We Hotjarians get to work from wherever we want, choose our own work schedules, and spend more time with friends and family. But remote work isn't always easy; for example, building a shared and inclusive culture with a distributed team takes a conscious effort.
How to create landing page tests that increase conversions
April 10, 2019 by
If you’re running an online marketing campaign, you probably want the same thing everybody else does: better performance.
5 ways to use Hotjar to increase Shopify store conversions
April 3, 2019 by
Shopify is a leading e-commerce platform, boasting over 800,000 stores worldwide. Opening a Shopify store may be simple enough, but consistently driving conversions and sales is a trickier task.
Time4Sleep made mobile conversions skyrocket—and you can, too!
March 27, 2019 by
Mobile conversions are notoriously lower than desktop ones. And if you’ve hit a plateau and are struggling to increase conversion rate, don’t give up!
Psychographics and personas: how to get to the truth about why people buy
March 20, 2019 by
What do you know about your customers? Do you know what actually makes them buy or why they choose you?
How to grow & improve your WordPress site with Hotjar
March 14, 2019 by
WordPress powers over 33% of the web, making it the world’s most popular content management system (CMS). With that number of websites comes a huge amount of owners, marketers, product managers, and UX professionals who can benefit from learning more about the behavior and needs of people who visit their sites.
Qualitative vs. quantitative user research: the answers you will (and won’t) get from each
March 12, 2019 by
How much research did you conduct before launching your last marketing campaign? Or running your last A/B test? Who had the final say on your website redesign?
How we defined our company values at Hotjar (and you can do the same)
March 7, 2019 by
When we started Hotjar in 2014, the four co-founders and I knew what we wanted from each other: the ability to move fast, stay lean, self-manage, and take ownership. We didn’t need to write any of it down as our official company values: we just acted in line with those principles and kept one another in check every day.
Research & Insights
How to collect and measure user feedback year-round: examples and tools we use
March 5, 2019 by
When we first launched Hotjar, success was anything but guaranteed. We were completely unknown, didn’t have a cent of outside funding, and were facing some well-known competitors.
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