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Startups
Behind the Scenes

Hanging Out in the Mediterranean - How Hotjar Does Remote Team Meetups

In June 2016 the Hotjar team flew in from all over the world to spend a week together on the gorgeous island of Malta (click here in case you’re wondering where it is).

Hotjar Headquarters is in Malta so we figured - why not hold our bi-annual company meetup there? The weather is perfect, there’s a lot do, and when you see how breathtaking the island is you’ll understand why movie and TV show producers like to film there (e.g. movies/shows like Gladiator, Game of Thrones, Troy, 13 Hours, The Da Vinci Code, and much more were filmed in Malta).

Hotjar has always been a 100% remote/distributed team. We live all over the world and the benefits of this, we believe, outweigh the challenges. Of course, the main challenge of being part of a fully distributed team is getting to know each other in person. Stuff like body language, nuances, and quirks that don't come across over a Google Hangout.

Team bonding even from a workshop setting tends to not happen when you're fully remote and we can't really toss a ball around over the Internet to learn agile (more on that later).

So twice a year we meet in person to achieve three things:

  • To get to know each other (most of us haven’t met in person before)
  • Have fun together (as Roald Dahl said, "A little nonsense now and then is relished by the wisest men.")
  • Work together and share ideas/knowledge (much easier in person)
Continue reading “Hanging Out in the Mediterranean - How Hotjar Does Remote Team Meetups” »

Startups, Behind the Scenes

Startups
UX Design
Research & Insights

What Kind of Product Creator Are You - Facilitator, Peddler, Entertainer, or Dealer?

Building a SaaS product, app, or site?

If you’re a Product Creator in any capacity, the way you build your product will dictate the level of success you'll achieve. Like me, you’ve seen products and apps come and go. Some disappear as quickly as they arrive, and some (like Facebook, YouTube, Snapchat, et al) have achieved incredible success.

But, why is it that people get hooked on some products while others don't even make a ripple in the pond?

Continue reading “What Kind of Product Creator Are You - Facilitator, Peddler, Entertainer, or Dealer?” »

Startups, UX Design, Research & Insights

Research & Insights

How to Discover What Your Users Want to Read (So You Can Write It for Them)

At Hotjar, we use Hotjar in everything we do.

Whether it’s building, writing, scaling, designing, or hiring - Hotjar helps us make Hotjar better. We’re firm believers of practicing what we preach (and we 100% believe in our product) so using Hotjar to grow Hotjar is a must for our team.

Now to the problem: most content marketers struggle with "creating more engaging content," as evidenced by this phenomenal study put together by The Content Marketing Institute:

We’ve learned some really great tips over the past few years when it comes to producing content and here's the secret: you already have everything you need to create great content at your disposal.

Continue reading “How to Discover What Your Users Want to Read (So You Can Write It for Them)” »

Research & Insights

Case Studies
Interviews

How a 24 Year Old CEO Uses Hotjar to Grow His Agency & Get More Clients

Garrett Mehrguth is the CEO of Directive Consulting, an agency he started in Southern California when he wasn’t even old enough to legally have a beer yet. Fast forward a few years and his agency is now an Unbounce Partner and MozLocal Recommended Local Company that serves small-enterprise level firms all over the globe. Garrett recently sat down with us to tell us how Hotjar has been essential in helping his agency grow and get clients. Keep reading to see what he had to say.

Continue reading “How a 24 Year Old CEO Uses Hotjar to Grow His Agency & Get More Clients” »

Case Studies, Interviews

Case Studies

Case Study: How HeyOrca Used Hotjar to Increase Visibility, Fix Bugs, and Delight Their Customers

Who: HeyOrca is a social media planning and approval tool that allows marketing agencies, consultants, and their clients to seamlessly plan and approve content in their upcoming social media calendar.

Tools Used: Hotjar Recordings & Surveys.

Results: 65% of NPS respondents were "Promoters" and UX bugs were identified and fixed.

Continue reading “Case Study: How HeyOrca Used Hotjar to Increase Visibility, Fix Bugs, and Delight Their Customers” »

Case Studies

Webinars

Advanced Q&A Webinar Replay 6/18/16

Wednesday June 08, 2016

In this webinar, our founder David Darmanin and others from the Hotjar team discussed things like:

  • "I am keen to learn how to use Hotjar as a service for my clients, as well as cut through the overwhelming amount of data (often too much!) to create a prioritised action plan for optimisation."

  • "How do I detect bot traffic?"

  • "I want to learn about polls and surveys and what makes for an engaging conversation. Any tips?"

  • How do make sense of heatmaps? What do I do with them?"
Continue reading “Advanced Q&A Webinar Replay 6/18/16” »

Webinars

Research & Insights

How to Nudge for Good (and Not Evil)

Have you ever wondered what your users think of your website? Sure you have. But have you let your users inform (even dictate) your design process? If you're like a lot of website owners in the world, your answer might be: maybe.

There’s a lot that goes into designing with your user in mind. If you want to truly understand them, you need to take their opinions and feedback into account. When you do you can lay out a path for them that’s clear and helpful - one that nudges them in the right direction.

So in this post, we’ll be looking at how user feedback informs good design and empowers you to lay out your user’s journey in a way that makes it easy for them.

But...a nudge?

Continue reading “How to Nudge for Good (and Not Evil)” »

Research & Insights

Behind the Scenes

9 Lessons Learned Scaling Hotjar's Tech Architecture To Handle 21,875,000 Requests Per Hour

We’re extremely ambitious - our goal is to have Hotjar installed on 10 million sites. Having such a bold vision whilst taking a freemium approach presents huge technical challenges. How does an engineering team build a platform that can handle hundreds of millions of requests per day knowing that the majority of that traffic is coming from free users? Early on, we knew the key was to do things differently and focus on building a platform that can scale.

So just how much data and traffic are we dealing with?

As of writing this blog post, Hotjar has been installed on 151,036 sites. Over the past few days, we had an average of 525 million requests to our script per day. That’s 21,875,000 per hour. And 364,583 per minute. Our databases contain 37.25TB of data and grow by around 5GB per day. We write 1,500 requests to the database per second.

Continue reading “9 Lessons Learned Scaling Hotjar's Tech Architecture To Handle 21,875,000 Requests Per Hour” »

Behind the Scenes

Webinars

The Hotjar Demo + Q&A Webinar 5/24/16

Wednesday May 24, 2016

In this webinar, the Hotjar team brought a bunch of our our users onto the webinar with us to ask questions. We did a demo of the product and talked about things like:

  • "Can I keep my heatmaps when I make new ones, or do they get deleted?"

  • "What can you do to prevent bot traffic being recorded?"

  • "How do Polls work with other languages? Are they dead set in English ?"
Continue reading “The Hotjar Demo + Q&A Webinar 5/24/16” »

Webinars

Interviews

Interview with Daniel Lee - How Evans Cycles Uses Hotjar to Help Them Understand (and Build For) Their Users

Evans Cycles 

Evans Cycles is a multichannel bike retailer with over 60 stores in the UK and a website with millions of visitors - and they’re one of the best. So once we found out that they’re users and fans of Hotjar, we sat down with their Web Analytics Manager Daniel Lee to find out why.

Continue reading “Interview with Daniel Lee - How Evans Cycles Uses Hotjar to Help Them Understand (and Build For) Their Users” »

Interviews

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