The no-nonsense guide to increasing conversion rate in 3 steps

December 13, 2018 by Fio Dossetto
Forget about best practices and quick hacks: to increase conversion rate, your best strategic move is to understand your visitors, users, and customers, and give them what they need.

The beginner’s guide to website feedback with 10 practical use cases

December 11, 2018 by Louis Grenier
What do you do when your website is not converting, your product is not working, and people are leaving you? How do you find out what’s wrong—so you can fix it?

7 lessons learned as the co-founder of a €15M+ SaaS startup

December 4, 2018 by Marc von Brockdorff
I’m Marc von Brockdorff ,  co-founder and Director of Engineering at Hotjar. I have been building online products for the past 15 years and now spend most of my days planning the Hotjar product roadmap, interviewing candidates, and helping our product teams.

How to improve customer experience: 2019 trends, strategy, & examples

November 27, 2018 by David Peralta
We recently asked 2,000 customer experience (CX) professionals about the state of their company’s customer experience strategies, methods, goals, and obstacles.

How customer insights saved CXL Institute from near-disaster

November 22, 2018 by David Peralta
How can a company that specializes in conversion fail a launch so badly they almost have to let an entire team go?

How to create a simple, accurate user persona in 4 steps without leaving your desk [template + example]

November 20, 2018 by Louis Grenier
Developing an accurate picture of your customers doesn’t need to cost you large amounts of money and effort.

The Hotjar story (part 3) - growing our team & product while going from €1 to €3 million ARR

November 13, 2018 by David Darmanin
When we founded Hotjar in 2014, we had an ambitious vision for our product, but we were also an unknown team of five with no external funding and little experience in the world of SaaS. We didn’t let any of that stop us: Hotjar went from idea to 60,000 beta signups in six months, and we hit an important milestone by going from beta to €1 million Annual Recurring Revenue (ARR) in the six months that followed.

App mistakes: the 10 lessons we learned launching (& killing) our $200K mobile app

November 8, 2018 by Stefan Scerri
If you’ve ever followed through with something you thought was a great idea, only to see it fail, then this post is for you. You see, earlier this year, we killed our mobile app. It was a painful process. After all, we had invested over 3,500 developer hours and $200,000 into it. But because of four key mistakes that we made, the app was doomed from the start.
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