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Case Studies
Conversion Rate Optimization

How HubSpot Academy used Hotjar Polls to boost signups by 10%

We recently had the pleasure of catching up with Eric Peters, Senior Growth Marketer at HubSpot Academy. We discussed how Hubspot uses Hotjar feedback polls to understand why visitors abandon the course registration page, and how the team acts on feedback to make user-driven decisions for winning page redesigns.

Continue reading “How HubSpot Academy used Hotjar Polls to boost signups by 10%” »

Case Studies, Conversion Rate Optimization

Behind the Scenes

Opening the gate: how we’re using open-access content for trust and growth

Sticking an opt-in gate in front of your content and counting how many people go through it has become the go-to solution to measure lead generation and marketing success. But is inundating people with pop-ups that promise mind-blowing content in exchange for their email address really the best way to go about building your brand/business?

Continue reading “Opening the gate: how we’re using open-access content for trust and growth” »

Behind the Scenes

Behind the Scenes

The Hotjar Story (Part 2) – From Beta to €1 Million ARR in 6 Months


Hotjar-growth-Chart-Mogul.pngData from Chartmogul - March to September 2015

Last year we wrote about how Hotjar went from idea to 60,000 beta signups in 6 months. As we inched closer to the end of the 6-month Hotjar beta phase, we had no idea what would happen once we started asking for payment. 

Continue reading “The Hotjar Story (Part 2) – From Beta to €1 Million ARR in 6 Months” »

Behind the Scenes

Startups
Behind the Scenes

3 awards, 9 talks, 18 startups: Hotjar’s XAwards round-up

Back in February, we launched the XAwards for early stage startups (2 to 5 members) to discover some of the world’s most innovative and exciting teams, and learn about the products and services they are building. We also wanted to give back to the startup community with three XAwards cash prizes: €20,000 for Best Overall Experience, €5,000 for Best Tech Achievement and €5,000 for Best Mobile App Experience.

Continue reading “3 awards, 9 talks, 18 startups: Hotjar’s XAwards round-up” »

Startups, Behind the Scenes

Case Studies

How one of the world’s leading CRO agencies uses Hotjar to grow their clients’ businesses

We recently spoke with Martin Stone, Head of Research at Conversion Rate Experts and discussed their method for research-driven improvements, why Hotjar is so useful in their toolstack, and how you can get started with a similar approach to generate wins for your business.

Continue reading “How one of the world’s leading CRO agencies uses Hotjar to grow their clients’ businesses” »

Case Studies

Startups
Research & Insights

How to Go to Market Quickly and Fail Fast

If you’re building a startup or digital business (or want to), the worst thing you can ever do is fail slowly.

Continue reading “How to Go to Market Quickly and Fail Fast” »

Startups, Research & Insights

Startups
Behind the Scenes

The Passion Fallacy (or, Why You Need More Than “Passion” to be Successful)

“Follow your passion!”

At some point in your life, you’ve undoubtedly heard someone say that all you need to do to succeed is to “follow your passion.”

While it’s true in some cases, it doesn't always (or often) translate into automatic success in the startup world. And, in many cases, following your passion can lead you straight into a failed business.

So, what’s the solution?

Continue reading “The Passion Fallacy (or, Why You Need More Than “Passion” to be Successful)” »

Startups, Behind the Scenes

Startups
Behind the Scenes

Hanging Out in the Mediterranean - How Hotjar Does Remote Team Meetups

In June 2016 the Hotjar team flew in from all over the world to spend a week together on the gorgeous island of Malta (click here in case you’re wondering where it is).

Hotjar Headquarters is in Malta so we figured - why not hold our bi-annual company meetup there? The weather is perfect, there’s a lot do, and when you see how breathtaking the island is you’ll understand why movie and TV show producers like to film there (e.g. movies/shows like Gladiator, Game of Thrones, Troy, 13 Hours, The Da Vinci Code, and much more were filmed in Malta).

Hotjar has always been a 100% remote/distributed team. We live all over the world and the benefits of this, we believe, outweigh the challenges. Of course, the main challenge of being part of a fully distributed team is getting to know each other in person. Stuff like body language, nuances, and quirks that don't come across over a Google Hangout.

Team bonding even from a workshop setting tends to not happen when you're fully remote and we can't really toss a ball around over the Internet to learn agile (more on that later).

So twice a year we meet in person to achieve three things:

  • To get to know each other (most of us haven’t met in person before)
  • Have fun together (as Roald Dahl said, "A little nonsense now and then is relished by the wisest men.")
  • Work together and share ideas/knowledge (much easier in person)
Continue reading “Hanging Out in the Mediterranean - How Hotjar Does Remote Team Meetups” »

Startups, Behind the Scenes

Startups
UX Design
Research & Insights

What Kind of Product Creator Are You - Facilitator, Peddler, Entertainer, or Dealer?

Building a SaaS product, app, or site?

If you’re a Product Creator in any capacity, the way you build your product will dictate the level of success you'll achieve. Like me, you’ve seen products and apps come and go. Some disappear as quickly as they arrive, and some (like Facebook, YouTube, Snapchat, et al) have achieved incredible success.

But, why is it that people get hooked on some products while others don't even make a ripple in the pond?

Continue reading “What Kind of Product Creator Are You - Facilitator, Peddler, Entertainer, or Dealer?” »

Startups, UX Design, Research & Insights

Research & Insights

How to Discover What Your Users Want to Read (So You Can Write It for Them)

At Hotjar, we use Hotjar in everything we do.

Whether it’s building, writing, scaling, designing, or hiring - Hotjar helps us make Hotjar better. We’re firm believers of practicing what we preach (and we 100% believe in our product) so using Hotjar to grow Hotjar is a must for our team.

Now to the problem: most content marketers struggle with "creating more engaging content," as evidenced by this phenomenal study put together by The Content Marketing Institute:

We’ve learned some really great tips over the past few years when it comes to producing content and here's the secret: you already have everything you need to create great content at your disposal.

Continue reading “How to Discover What Your Users Want to Read (So You Can Write It for Them)” »

Research & Insights

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