What is user behavior analytics —
and why do you need it?
User behavior analytics (UBA) is a method for collecting and combining quantitative and qualitative data about your website visitors to understand how they interact with your product or pages, and why.
User behavior analytics tools help you answer behavioral questions about your visitors and customers that traditional web analytics (think: Google Analytics) can’t do, including:
- Where on a page they get stuck and struggle before dropping off
- How they interact with individual page elements and sections
- What they are interested in or ignoring
- What they actually want from your website or product