🔥 Big news: user interviews have come to Hotjar! Read more

Spotlight the patterns and behaviors that really impact your business

Opt for 100% traffic coverage in Hotjar so every user gets recorded, giving you more relevant data to analyze and customize. Plus, with filters and Trends, you can easily drill down into the most important insights.

Spotlight the patterns and behaviors that really impact your business

Opt for 100% traffic coverage in Hotjar so every user gets recorded, giving you more relevant data to analyze and customize. Plus, with filters and Trends, you can easily drill down into the most important insights.

Sampling vs. 100% traffic coverage

Sampling

Users leaving feedback may not have recordings and heatmaps data stored for them.

When filtering data to analyze a specific segment of users, your sample gets even smaller.

Because some insights go uncaptured, you run the risk of missing out on important user recordings.

Full traffic coverage

You’ll have recordings and heatmaps data for most users who provided feedback.

With all your sessions recorded, you can analyze every user who performed an action or fits a persona.

Tools like Hotjar’s Trends, which visualizes your metrics, makes it easy to analyze massive volumes of data and track KPIs.

Full coverage doesn’t mean sorting through mountains of data. With filters, you can drill down to your most crucial segments and access more comprehensive results.

More benefits of full traffic coverage

Spot bugs and issues you may have missed

Sometimes, it’s hard to tell whether an observed behavior indicates a serious problem—or if it’s just a fluke. Record all your traffic to optimize campaigns early on, and get more opportunities to spot bugs and fix issues.

Launch products and features confidently

Full traffic coverage gives you access to user insights immediately after a new release, letting you know early on if your user experience needs improvements. See user behavior instantly for more relevant insights.

Compare up to 365 days’ worth of data

A bigger sample size means more granular insights—and Hotjar stores historical data for up to a year. Compare data over time to visualize how variables like seasonality affect user behaviors.

Why our customers choose 100% traffic coverage

Give each and every user an equal voice

Every user is different, following unique paths that could reveal insights you’ve never considered. Choose to capture all your traffic for a complete overview of your users’ behavior.

Access unbiased, reliable insights informed by all your users

Gain total confidence in the “why” behind user behaviors

Prioritize your backlog based on the full spectrum of data

Gather enough data to generate heatmaps for every page on your site

See the complete picture of all needle-moving insights with your Dashboard and Trends

Capture all your traffic

Get the full picture with 100% traffic coverage and unlock richer user insights in Hotjar. Check your traffic coverage to get started.