“By reviewing Recordings and Heatmaps, we could see that users were looking at the benefits of our product. But it seemed like they also wanted more information before making a decision. We included more product information in a smart way and the conversion rate improved by 43%!"

"Immediately I’ll spot things I wasn’t expecting, like: Why is that user hitting the back button at checkout? Why did this user immediately change their options? Why isn’t this user heading to the next step? I build hypotheses around each of these and test them in future product iterations."

"Before Hotjar, we spent a lot of time guessing what the user thinks before coming up with a solution. Now we don’t guess, we use Hotjar. It’s helped us become a user-centric company.”

"Using the information gathered from Surveys helped us make substantial changes that resulted in a +491% increase in email CTR and a +49% conversion rate increase for our landing pages."

"Very often, Hotjar shows us things that the numbers themselves can’t tell us. For example, if we watch a Session Recording and see that people are stuck somewhere and they’re hovering their mouse, we know something could be wrong and we can take a closer look."