The problem is that Google Analytics on its own isn’t enough. It tells me that 100 people have visited a page, whereas Hotjar shows how one specific person engages on a specific part of the page—that’s invaluable!

Gavin Bell, Founder @ Yatter

Increased conversions by 42%

We have around 17,000 shops hosted on our site, if you consider the free users, and that’s a lot of data. With that in mind, we set out to study the pages with a similar layout and flow, such as the checkout page. Hotjar helped us gain insight into how people use our features and where we can improve them for our clients. That means conversion improvements… and happier customers!

Gregor Doornbosch, UX Designer @ CCV

Increased conversion rate on their website by 38%

"Very often, Hotjar shows us things that the numbers themselves [from Google Analytics] can’t tell us. For example, if we watch a Session Recording and see that people are stuck somewhere and they’re hovering their mouse, we know something could be wrong and we can take a closer look."

Saurabh Soni, Product Designer @ Razorpay

Used Hotjar to improve their business product suite

“One day we noticed a huge drop in conversions from our signup page. Using Recordings, we discovered that the autocomplete feature was broken, so we fixed it and conversions went back up immediately.”