NEW: HOTJAR AND GOOGLE ANALYTICS INTEGRATION
Combine insights with the Hotjar + Google Analytics integration
Find out what is happening in Google Analytics, and understand why it’s happening in Hotjar. By combining quantitative and visual data, you can discover and fix issues faster, find optimization opportunities, and get stakeholders on board with more compelling insights.
NEW: HOTJAR AND GOOGLE ANALYTICS INTEGRATION
Combine insights with the Hotjar + Google Analytics integration
Find out what is happening in Google Analytics, and understand why it’s happening in Hotjar. By combining quantitative and visual data, you can discover and fix issues faster, find optimization opportunities, and get stakeholders on board with more compelling insights.
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Why integrate Hotjar with Google Analytics
Discover and fix website issues faster
Watch recordings after Google Analytics alerts you to a spike in clicks or drop-offs to spot patterns and understand user behavior and actions on your site.
Increase your website's conversion rate
Filter heatmaps and recordings by Google Analytics events to see how users behave across the funnel and find new opportunities for optimization.
Get feedback in context
Trigger Hotjar surveys using Google Analytics events to hear what users have to say after completing an action along their journey.
Success stories
Taskworld improved conversion by 40% with a 5-minute fix
"Hotjar was our first choice for heat mapping because of what we had heard in the market and also because it offers great value for the price."
Success stories
Epiphany increased mobile conversion rate by 63%
"I felt that we needed to prove the value of Conversion Rate Optimisation… and this [heatmap] was the final thing that proved there was a problem we needed to solve."
Success stories
Bannersnack noticed a 12% increase in the usage of their tool.
"Hotjar has become an important part of our conversion optimization process helping us understand our customers better and, ultimately, sell more."
Success stories
Inbound.org used Hotjar to grow from 80k to 150k members
"After looking at a lot of recordings, heatmaps… we got a good idea of what our users wanted and moved from 80K members to now over 150k."
Success stories
Trampoline Plezier quickly increased conversions by 11%
"Using Hotjar’s Heatmap’s we revealed a simple mistake we were making, by being able to quickly see how many reader got to the end of our content."
Success stories
Wyldsson increased online sales by over 30% using Hotjar
"We wouldn’t have been able to identify the problem and fix it so quickly without Hotjar."
How to use Hotjar and Google Analytics together
How Hotjar works
Understand how users really experience your site.
Heatmaps
Visualize user behavior
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
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Recordings
See what your users see
Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.
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Feedback
Discover how users feel
A real-time suggestion box on your site where users express frustration or delight about individual parts of a page. Get direct feedback in-the-wild across your site or product.
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Surveys
Hear from your users
Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.
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