HOTJAR WITH SEGMENT
Use Hotjar and Segment  to learn more about your users
Hotjar's Segment integration enables you to send User Attributes information over Hotjar’s Identify API using the Segment Identify Spec.
HOTJAR WITH SEGMENT
Use Hotjar and Segment  to learn more about your users
Hotjar's Segment integration enables you to send User Attributes information over Hotjar’s Identify API using the Segment Identify Spec.
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Benefits of integrating Hotjar with Segment
Quick integration
No need to build a custom integration. Integrate Hotjar to Segment using your Hotjar API key and begin sending valuable data to your User Attributes through Segment’s User Identify Spec.
Quickly add new apps
Instantly add new apps to Segment without disrupting your current data collection from Hotjar.
Get the full picture
Feel confident in your decision-making. Connect all user data points from different tools within your tech stack to see the full picture.
Make faster decisions
No more jumping from tool to tool trying to piece together user data. Access all data in one place and speed up your decision-making process.
Get the information you need
User Attributes help you segment your users so you can target Surveys and Feedback to the users you want to hear from.
Better troubleshooting
Filter Session Recordings by specific User Attributes to see the bugs certain users face so you can fix them faster and improve user experience—no need to get your developers involved.
How to connect Hotjar and Segment
1. To use Hotjar’s Segment integration, log into your Segment dashboard and click the blue Add Destination button
2. Search for Hotjar in the search box and click on Hotjar
3. Next, click on the blue Configure Hotjar button
4. Select your source and then click Confirm Source
5. You can find your Hotjar Site ID in your Sites and Organizations. The Site ID is the numbers listed beside your URL
6. Under Configuration Settings, click Site ID
7. Enter your Site ID, click Save and toggle on Hotjar
8. Lastly, wait for Segment to finish connecting to your Hotjar account!
9. Click to verify the installation.
10. You’ll see a pop-up message letting you know the installation is complete.
After this, you’re good to go!
How Hotjar works
Understand how users really experience your site.
Heatmaps
Visualize user behavior
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
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Recordings
See what your users see
Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.
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Feedback
Discover how users feel
A real-time suggestion box on your site where users express frustration or delight about individual parts of a page. Get direct feedback in-the-wild across your site or product.
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Surveys
Hear from your users
Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.
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Segment 🤝 Hotjar
Streamline your operations and build a user-centric product. Try Hotjar with Segment today!
