Product / Integrations / AB Tasty
Hotjar + AB Tasty
Filter your Recordings, Heatmaps, Trends, and Dashboards by AB Tasty campaigns, or trigger surveys on campaign pages.
AB Tasty lets you quickly cook up experiments and personalizations on your site. But it’s often tricky to know why one variation performs better, especially if you’re testing multiple things or trying out new custom experiences. The Hotjar and AB Tasty integration allows you to dig into the real user behavior behind the numbers and campaign reports. So you won’t just find a winner—you’ll have insights you can apply to your next campaign, too.
Here’s how it works:
Send AB Tasty experimentation and personalization campaigns to Hotjar to filter your Heatmaps, Recordings, Trends, and Dashboards data by campaign.
Launch Surveys or Feedback widgets on campaign pages.
Benefits of integrating Hotjar with AB Tasty
Understand visitor preferences
compare heatmaps of the original page and variations to see what works, what doesn’t, and why
Discover what makes the winners win
see how users engage with your campaigns to learn why one experience outperformed the other
Get direct feedback about the user experience
survey users about what they like (or don’t like) about their experience to collect direct and actionable feedback on your experiment