We use hotjar to get a better insight into how and why users are donating on our website. We love the combination of a tool which we can use for collecting qualitative and quantitative data.
There are more volunteer signups after we've changed the layout and it couldn't be done without the visualized information from Hotjar. Amnesty International Hong Kong
Campaigner (Digital Communication)
We really enjoy seeing through Recordings how visitors interact with our site and how we can improve. You, honestly, can't put a price on that, since the alternative means having less impact.
Co-founder and Head of Product