Which Hotjar plan is right for you?
The easiest way to know how users are experiencing your site or product? Just ask!
Observe
Heatmaps & Recordings
Visualize user behavior with Heatmaps and see what your users see with Recordings
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Basic
$0USD/forever
Plus
$39USD/month
Business
$99USD/month
Scale
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Daily sessions
One session = a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps. We suggest picking a plan that captures at least 80% of your sessions.
35
100
Starting from 500
Plans start at $/€99 per month for 500 daily sessions when paying monthly (a 20% discount is applied when paying yearly)
Starting from 500
Plans start at $/€99 per month for 500 daily sessions when paying monthly (a 20% discount is applied when paying yearly)
365 days data storage
Data capture
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Automatic & continuous
Automatic & continuous
Automatic & continuous
Heatmaps
Unlimited
Unlimited
Unlimited
Unlimited
Highlights
Snip, sort, and share key user insights.
Filter and segment data
Filter session recordings and heat data to find actionable insights quicker.
Events API: track user actions
Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.
Identify API: track custom user attributes
Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.
Filter by rage clicks, u-turns, & clicked elements
Rage-clicks are repeated clicks in one place. U-turns describe users quickly returning to the previous URL. Plus, filter by clicks on any part of your site.
Filter by referrer URL
Filter your data by the URL of the page that users came from.
Engagement zones in Heatmaps
Optimize the layout, content, or usability of any page with intelligent user engagement patterns overlaid on your heatmaps.
Frustration and engagement scores
Sort recordings by frustration or engagement scores to quickly spot what annoys users or why they stick around.
Funnels
Measure conversion rates and understand why users drop off by zooming into relevant recordings.
Trends
Explore and understand your metrics & uncover user behavior trends.
Track and filter by errors
Find sessions with JavaScript errors. View them in your recordings. Spot what might be causing bugs in real time.
Observe Basic
Observe Basic vs Plus