Which Hotjar plan is right for you?

The easiest way to know how users are experiencing your site or product? Just ask!

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Observe

Heatmaps & Recordings
Visualize user behavior with Heatmaps and see what your users see with Recordings

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Basic

$0USD/forever

Plus

$31USD/month

Business

$79USD/month

Scale

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Daily sessions
One session = a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps. We suggest picking a plan that captures at least 80% of your sessions.
35
100
500 - 270k
Plans start at $/€99 per month for 500 daily sessions when paying monthly (a 20% discount is applied when paying yearly)
Up to 270k
Plans start at $/€213 per month for 500 daily sessions when paying monthly (a 20% discount is applied when paying yearly)
365 days data storage
Yes
Yes
Yes
Yes
Data capture
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Automatic & continuous
Automatic & continuous
Automatic & continuous
Heatmaps
Unlimited
Unlimited
Unlimited
Unlimited
Highlights
Snip, sort, and share key user insights.
Yes
Yes
Yes
Yes
Filter and segment data
Filter data by duration, browser version and language, operation system, and more to find actionable insights quicker.
Yes
Yes
Filter by frustration signals
Filter sessions based on rage clicks, u-turns, and more to see why users get frustrated.
Yes
Yes
Filter by form analytics and entered text
Filter sessions based on abandoned and submitted forms and the text users entered on a form or search bar.
Yes
Events API: track user actions
Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.
Yes
Yes
Yes
Identify API: track custom user attributes
Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.
Yes
Yes
Traffic channel filter
Filter data based on users' source URL or UTM parameters.
Yes
Yes
Engagement zones in Heatmaps
Optimize the layout, content, or usability of any page with intelligent user engagement patterns overlaid on your heatmaps.
Yes
Yes
Frustration and engagement scores
Sort recordings by frustration or engagement scores to quickly spot what annoys users or why they stick around.
Yes
Yes
Funnels
Measure conversion rates and understand why users drop off by zooming into relevant recordings.
Yes
Trends
Explore and understand your metrics & uncover user behavior trends.
Yes
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Observe Basic

Observe Basic vs Plus