Which Hotjar plan is right for you?

The easiest way to know how users are experiencing your site or product? Just ask!

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Observe

Heatmaps & Recordings
Visualize user behavior with Heatmaps and see what your users see with Recordings

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Basic

$0/forever

Plus

from

$39/mo

Business

from

$99/mo

Scale

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Sessions per day
One session = a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps. We suggest picking a plan that captures at least 80% of your sessions.
35
100
Starting from 500
Plans start at $/€99 per month for 500 daily sessions when paying monthly (a 20% discount is applied when paying yearly)
Unlimited daily sessions
365 days data storage
Yes
Yes
Yes
Yes
Data capture
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Heatmaps
Unlimited
Unlimited
Unlimited
Unlimited
Highlights
Snip, sort, and share key user insights.
Yes
Yes
Yes
Yes
Filter and segment data
Filter session recordings and heat data to find actionable insights quicker.
Yes
Yes
Yes
Events API: track user actions
Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.
Yes
Yes
Yes
Identify API: track custom user attributes
Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.
Yes
Yes
Filter by rage clicks
Rage clicks occur when users repeatedly click on the same element without response.
Yes
Yes
Filter by u-turns
U-turns take place when users quickly return to the previous URL, within seven seconds.
Yes
Yes
Filter by referrer URL
Filter recordings by the URL of the page the user came from.
Yes
Yes
Trends
Explore and understand your metrics & uncover user behavior trends.
Yes
SAML Single Sign-On
SAML SSO reduces security risks by providing a single authentication point.
Yes
Page targeting
Start capturing recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
URL and events
Start capturing recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
URL and events
Start capturing recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
URL and events
Start capturing recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
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Observe Basic vs Plus