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Find the right plan for you

All plans include unlimited team members, data storage for 365 days, and a 30-day money back guarantee.

Basic

A simple way to get started

$0/forever

A simple way to get started

Access to:

  • Up to 1,000 pageviews/heatmap
    One pageview equals a visitor's interaction with a single page. Page views can only be analyzed in heatmaps.
  • Manual data capture
    Once completed, Recordings and Heatmaps will stop collecting data until you manually restart the collection.
  • Create 3 heatmaps
    Analyze heatmaps for 3 specific pages. You can delete old ones to make room for new ones.
  • Up to 300 recordings
    Capture and store up to 300 recordings. You can delete old ones to make room for new ones.
  • Create and store 3 surveys & incoming feedback widgets
    Create 3 surveys and 3 incoming feedback widgets at a time. You can delete old ones to add new ones.

Plus

More insights for small teams

$39/month

More insights for small teams

Everything in Basic, and:

  • Up to 100 daily sessions
    One session equals a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps.
  • Automatic data capture
    Data is automatically captured month on month without the need to restart collection manually.
  • Unlimited heatmaps
    No limit on the number of heatmaps you can create.
  • Up to 3,000 recordings/month
    Capture and store up to 3,000 recordings per month. You can delete old ones to make room for new ones.
  • Unlimited surveys & incoming feedback widgets
    No limit on the number of surveys and incoming feedback widgets you create.

recommended

Business

For growing companies & websites

starting at*

$99/month

For growing companies & websites

Everything in Plus, and:

  • Up to 2,500 daily sessions
  • Seven custom-built integrations
    Including Slack, Segment, Google Optimize, Zapier, Optimizely, Omniconvert, and Hubspot.
  • Analyze key user cohorts
    Analyze specific users based on your custom data. Observe loyal customers, high spenders, beta-users, and any other cohorts with User Attributes.
  • Rage clicks and u-turns
    Powerful filters to help you spot frustrated users.
  • Removal of Hotjar branding
    Add your own company logo and remove Hotjar branding.
  • * Based on sessions needed

Scale

For large companies & websites

starting at*

$389/month

For large companies & websites

Everything in Business, and:

  • 4,000+ daily sessions
  • Training with a Hotjar specialist
    Personalized onboarding and training.
  • SAML single sign-on (SSO)
    SAML SSO reduces security risks by providing a single authentication point.
  • Enough data for the largest sites
    Perfect for those who wish to record every user.
  • Full access to every feature
    Plus guaranteed access to every new feature we build.
  • * Based on sessions needed

Have questions regarding the plans? Check FAQs or compare all features.

Calculate your price

How many daily sessions do you have on your website?

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1005001.5k2.5k4k8k15k40k+

We suggest choosing a plan to capture all your daily sessions.

Too much? You can set up Hotjar to collect a sample of your daily sessions instead.

We recommend

Plus

$39/month

Great for products and websites with a smaller audience.

What's included?

See what you get in each plan, side by side.

Plan details

Scroll sideways to see table

Basic

$0/forever

Plus

$39/month

Business

$99/month

Scale

$389/month
Sessions per month
One session = a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps. We suggest picking a plan that captures at least 80% of your sessions.
Up to 300
Up to 3,000
15k - 75k sessions
Plans start at $/€99 per month for 15k sessions
120k - 13.5mil sessions
Plans start at $/€389 per month for 120k sessions
365 days data storage
Yes
Yes
Yes
Yes
Data capture
Manual
Once completed, Recordings and Heatmaps will stop collecting data until you manually restart the collection.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Heatmaps
3
Unlimited
Unlimited
Unlimited
Page targetting
Start Recordings when a user visits a page or completes an action.
URL only
URL and events
Start recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
URL and events
Start recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
URL and events
Start recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
Recording tags
Tag your recordings by action (e.g. CTA clicks or sign-ups).
Manual
Once completed, Recordings and Heatmaps will stop collecting data until you manually restart the collection.
Manual and automatic
Tag recordings of users who take a certain action on your site using the Events API.
Manual and automatic
Tag recordings of users who take a certain action on your site using the Events API.
Manual and automatic
Tag recordings of users who take a certain action on your site using the Events API.
Add comments to recordings
Yes
Yes
Yes
Yes
Start recording on specific pages
Yes
Yes
Yes
Standard recording filters
Filter Recordings by New User, Visited URL, Session Duration, Page Count, Tags, Favorite, Hotjar User ID, Country, Device, Browser, and Operating System.
Yes
Yes
Yes
Yes
Start recording on specific pages
Yes
Yes
Yes
User Attributes
Analyze specific users based on your site's data. Observe loyal customers, high-spenders, beta-users, and any other cohort with User Attributes.
Yes
Yes
Filter by rage clicks
Rage clicks = users repeatedly click on the same element without response.
Yes
Yes
Filter by u-turns
U-turns = users quickly return to the previous URL, within seven seconds.
Yes
Yes
Filter by referrer URL
Filter recordings by the URL of the page the user came from.
Yes
Yes

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