Find the right plan for your site:

We offer plans for Businesses of all sizes.


For business of all sizes

From €99 / $99 per month

Data capture:

From 500 daily sessions

  • Continuous heatmaps & recordings
  • Unlimited surveys & feedback widgets
  • 15-day trial
  • Remove Hotjar branding
  • Identify API (send User Attributes to Hotjar)


Deeper insights & enterprise-level features

From €199 / $199 per month

Data capture:

From 500 daily sessions

  • Continuous heatmaps & recordings
  • Unlimited surveys & feedback widgets
  • 30-day trial
  • Customizable branding
  • Advanced API (Flexibility to push and pull data to and from Hotjar)
  • Integrations with analytics and CRM tools
  • Proactive insights
  • Single-sign on controls (SSO)
  • Training with Hotjar specialists
  • Security and legal review

Frequently asked questions:

A single tracking code allows you to collect data from your visitors and send it back to Hotjar. Installation involves copy and pasting your unique Tracking Code within the site you would like to track. We’ve created guides to help you install the Tracking Code on various platforms that you can find here.

With Hotjar there is no contract to sign and you can upgrade or downgrade between different plans any time – directly from your account. If you choose to pay on a monthly basis, your subscription can be cancelled at any time by simply downgrading to the free Basic plan.

Yes. The prices for each plan are charged per site you set up in Hotjar. You are provided a tracking code per site which you can install on multiple subdomains. If your organization owns multiple sites, or if you work with clients, you select a plan for each site you set up. You can downgrade and upgrade your site plans at any time.

The more pageviews you collect data from, the faster you will collect recordings and the faster you will generate heatmap and form reports.

Yes. There is no limit to the number of sites you can manage in one account. Sites are organized according to an 'organization' and plans are charged per site. This makes it easy to manage multiple sites that your organization owns in Hotjar. It’s also ideal to manage multiple client sites from one account.

Hotjar works differently from other tools that capture data based on data points. Instead of collecting the first 20,000 data points and then stopping data collection, Hotjar automatically distributes data collection throughout the day (what we call 'sampling'). The closer your data points to your site traffic, the bigger the % of data you will collect.

Yes – Hotjar gives you the option to pay for your plans annually. When annual payment is set up in-app with a credit card or Paypal, a 20% discount prior to VAT is added to your bill. Check out our help doc for further details.

For monthly payments, we support all major credit cards (Visa, Mastercard, AMEX, Maestro, and Discover) and Paypal. For yearly payments on the Business plan, we accept payments via wire transfer, all major credit cards, and Paypal.

Yes. You can increase your data capture allowance. Contact us now for a no-obligation consultation.

Yes, we offer discounts to a Nonprofit organization. Please contact us for more information.

Trusted by over 350,000 organizations across 184 countries.

The Advanced plan is coming soon, and we'd like your feedback.

Thanks so much for showing your interest in Hotjar Advanced. As we're still working on this plan we're not offering subscriptions just yet. We'll keep you in the loop about the launch.

Let us know what you think of the plan? Share your feedback with us in this quick survey and you'll be taking part in shaping the future of Hotjar. Oh, and you'll be in the running to receive a thank-you gift. 🎁

The Hotjar team.