Sessions per day

One session = a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps. We suggest picking a plan that captures at least 80% of your sessions.

365 days data storage

Data capture

Data is automatically captured month on month without the need to restart collection manually.

Heatmaps

Highlights

Snip, sort, and share key user insights.

Filter and segment data

Filter session recordings and heat data to find actionable insights quicker.

Events API: track user actions

Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.

Identify API: track custom user attributes

Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.

Filter by rage clicks, u-turns, & clicked elements

Rage-clicks are repeated clicks in one place. U-turns describe users quickly returning to the previous URL. Plus, filter by clicks on any part of your site. 

Filter by referrer URL

Filter your data by the URL of the page that users came from.

Engagement zones in Heatmaps

Optimize the layout, content, or usability of any page with intelligent user engagement patterns overlaid on your heatmaps.

Frustration and engagement scores

Sort recordings by frustration or engagement scores to quickly spot what annoys users or why they stick around.

Funnels

Measure conversion rates and understand why users drop off by zooming into relevant recordings.

Track and filter by errors

Find sessions with JavaScript errors. View them in your recordings. Spot what might be causing bugs in real time.

Trends

Explore and understand your metrics & uncover user behavior trends.

Heatmaps & Recordings

Responses per month

Unlimited data storage

No limit on how much feedback you can store or how long you store it for.

Surveys

Surveys can appear on your site or via an external link.

Questions per survey

How many questions you can add to each of your surveys

Feedback widgets

Widgets ask users directly which element of a page they love and which part needs improvement.

Feedback in 40+ languages

Hotjar's feedback tools come ready localized in over 40 different languages.

Edit Feedback visibility

Choose the percentage of visitors who will see the feedback widget.

Events API: target survey & feedback widgets by custom user actions

Trigger surveys when users complete specific actions like clicking on a specific element or viewing a specific A/B variant

Identify API: target feedback by custom user attribute

Set survey & feedback widgets to reach specific audiences matching specific user attributes, like high-value customers or specific roles

Concept testing: Add images to surveys

Test your design ideas and concepts by adding images to the survey questions.

Analyze survey performance 

Discover how you can tweak or change your surveys to boost feedback and response quality.

Customize button colors on surveys

Change Feedback reaction style

Remove Hotjar branding

Responses API: Automatically export survey responses to other tools

Use the Responses API to bulk export survey responses to your tools so you can analyze data at scale.

Surveys & Feedback

Hotjar API

Use the Hotjar API to automatically export survey responses and automate user lookup and deletion requests.

Google Analytics

Send Hotjar User IDs to Google Analytics and filter recordings and heatmaps by Google Analytics events.

Google Optimize

Filter Hotjar Recordings by Google Optimize experiment ID and compare how users experience both variants. 

MS Teams

Send feedback or survey responses to your Microsoft Teams channels. *Currently only available on Ask

HubSpot

Automatically send Hotjar Survey responses to HubSpot and have them appear in the contact timeline. *Currently only available on Ask

Unbounce

Filter recordings, heatmaps, dashboard, trends, and funnels by Unbounce experiments or trigger a survey on experiment variants.

Omniconvert

Filter Hotjar Recordings and Heatmaps by Omniconvert experiment ID and compare user behavior across variants.

Optimizely

Connect to Optimizely and filter your Hotjar Recordings and Surveys based on your experiments and analyze the effect on your users' behavior.

Segment

Send Segment data over to Hotjar to quickly identify and analyze customer data within Hotjar.

Mixpanel

Filter recordings, heatmaps, trends, funnels, and dashboard data by specific events—or trigger surveys when they happen.

Slack

Get Recordings, Feedback, and Survey responses to appear in real-time within your Slack workspace.

3,000+ more integrations via Zapier

Connect to Zapier and automatically send recordings, feedback, and survey responses to 3,000+ apps.

 Integrations 

Interviews per month with the Hotjar participant pool 

Interviews per month with your own network

Interview length

Recording retention

Additional moderators/interview

Invite team members to join your interviews as extra moderators.

Spectators/interview

Invite team members to quietly observe and assist with note-taking and highlighting insights.

Custom screener questions

Ensure the highest quality of insights with custom screening questions.

Automated transcriptions

Get instant, time-stamped transcripts of your interview recordings.

Transcriptions in 20 languages

Interview highlights

Highlight and share key insights from your interviews with your team.

Built-in video calling

Connect with users without ever leaving Hotjar using our built-in video calling.

Third-party video calling

Third-party video calling is only available when recruiting from the Hotjar participant pool. You can use an external video platform by simply adding your meeting link to your project.

Custom participant compensation

Participant compensation is only available when recruiting from the Hotjar participant pool. It is charged separately by the end of each month and comes with an 8% service fee.

Clip and download recording

Create quick clips of the most important parts of your interviews to easily share or download.

SAML Single Sign-On

SAML SSO reduces security risks by providing a single authentication point.

Interviews

Unlimited users

30-day money-back guarantee

Receive a full refund within the first 30 days of starting your subscription.

One script installation

Fast installation using one script, plug-ins, and guides for dozens of popular hosting platforms.

Multi-device support

All Hotjar features support desktop, mobile, and tablet versions of your site.

Ability to export & share

Share recordings and heatmaps with a live URL, download heatmaps as an image, and export feedback and survey responses via CSV XLSX.

Reliable customer support

We'll respond to any question you have within two working days.

Dashboard

Get an aggregated view of all your data to find insights faster.

Regular check-ins 

Early access to beta features

Up to the discretion of Hotjar's Product team

Dedicated CSM 

 Everything else 

Filter & segment data

Filter your Dashboard to find and compare insights across all your widgets.

Analyze the underlying recordings & heatmaps

Understand the why behind the numbers by analyzing the underlying session recordings, page heatmaps and user feedback.

Top pages chart

Analyze your top pages. Switch to the top pages users landed on when entering your site or the top pages they visited before bouncing.

User sentiment chart

Stay on top of your users' feedback to quickly learn what's working and what's not.

Rage clicks & u-turns chart

Check how user frustation signals are evolving over time.

New vs Returning chart

Measure and compare sessions between first-time and returning users.

Technology chart

Analyze the top devices, operating systems and browsers your users are on.

Top countries chart

Learn the top countries your users are from.

Errors chart

Track the number of JavaScript errors on your site.

Add your own custom charts

Build your custom charts in Trends and add them to your dashboard.

Sessions per month 

Data capture 

Heatmaps 

Page targeting

Start capturing recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.

Start recording on specific pages

Standard recording filters 

Filter Recordings by New User, Visited URL, Session Duration, Page Count, Tags, Favorite, Hotjar User ID, Country, Device, Browser, and Operating System.

Heatmaps & Recordings 

Start with a single product or create a custom package for a complete view of your user’s needs

Choose the plans that work for you

h1 (default)

How many daily sessions do you have on your website?

Calculate your price

Find the right plan for you (Observe Only) (ACQ-1629)

Access to:

Basic

Observe for small teams, more traffic and tools.

Everything in Basic, and:

Plus

Great for products and websites with a smaller audience.

The best Observe plan for growing companies.

Everything in Plus, and:

Business

Perfect for companies with a growing product or website who need more functionality and data. 

Observe for experts, loads of traffic plus all the features.

Everything in Business, and:

Scale

Observe

We suggest

Visualize user behavior with Heatmaps and see what your users see with Recordings

Hotjar Observe

Find the right plan for you (Ask Only)

Ask for small teams, more responses and filters.

Ask for experts, unlimited responses plus all features.

Right for the largest companies with a high traffic website or product—comes with every feature included.

Discover how your users feel with Feedback & hear from your users with Surveys

Hotjar Ask

Engage pricing plan

Recruit from Hotjar's participant pool, only. For those that don't do research often.

Pay as you go

Recruit your own network, only. Get started with Engage essentials. 

Recruit your own network, only. For small teams who regularly gather and analyze user feedback.

Recruit your own network, only. For teams with a strong focus on UX research.

Automate the recruitment, scheduling, and hosting of moderated user interviews. *From March 29, 2023, we’re retiring credits and introducing new subscriptions. Remaining credits will still be valid, but it won’t be possible to buy new credits.

Hotjar Engage (Beta)

Book a call

You know what users do on your site. But do you know why? 

Step 1: Choose your Observe plan

Step 2: Choose your Ask plan

See what you get in each product and its plans.

What's included?

Scroll sideways to see all features

from

Included with both Observe & Ask

Your highest tier plan will grant access to multi-plan features across both products

Hotjar platform

Choose the plans that work for you

Want to become a Hotjar partner?