Do you really know
what’s happening on
Traditional web analytics tools help you track and analyze traffic data. But numbers and graphs alone can’t tell you what’s happening from your users’ perspective — Hotjar will.
Industry leader, installed on more than 900,000 websites
3 questions traditional web analytics can’t answer...
What do they think about this page?
What are people actually doing on my website?
Where are people getting stuck?
Hotjar is the perfect complement to your web analytics tool
Hotjar is built to add depth to the insights you get from traditional web analytics tools. Using them together, you can answer questions about the behavior and needs of your users that traditional analytics alone can’t answer for you.
Visualize user behavior
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
See what your users see
Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.
A live suggestion box on your site
A real-time suggestion box on your site where users express frustration or delight about individual parts of a page. Get direct feedback in-the-wild across your site or product.
Hear from your users
Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.
Now, you may be wondering…
Will Hotjar protect my visitors’ privacy?
Absolutely. From the very beginning, Hotjar has been built on anonymous insights and not on personal data. We support user privacy and anonymity and are fully committed to compliance with the GDPR.
"Hotjar helps us map our client’s customer journey from a user’s perspective. We’re much more efficient in delivering value because of it."
Will Hotjar slow down my site?
That's a valid concern! We take site performance very seriously and do everything in our power to optimize everything in the process. Hotjar's script will have an almost negligible effect on your site's speed and performance.
"Our only concern was the impact the code would have on the overall page load speed. So we checked the Page Speed insights from Google. It all turned out to be ok."
3 extra reasons to give it a try today... if you need a final push.
Fast to install, simple to use
Highly visual and really shows you what’s happening
Great value for money
Here’s why our users love us
See how current customers use Hotjar.
"Hotjar has been a valuable tool for our analysis and the insights we have learned about shoppers have been highly beneficial. I recommend it to anyone who cares about customer experience and values how their audience spends time on their site."