Design products that resonate
with Hotjar’s help
Here’s what other product designers do with Hotjar
1. Stop guessing and design with confidence
Inform your designs with insight into users’ habits, behaviors, frustrations, and needs.
With users at the center of your design, your creations are guaranteed to resonate.
That’s why we come back to Hotjar regularly—to validate designs and make sure we’re on track. That means we're making fewer assumptions.
2. Discover opportunities to improve the user experience
See the product experience through your users’ eyes to get an unbiased view of your designs.
Tweak your work with real and reliable user feedback.
Hotjar helped us understand all the different ways people used our products - helping us optimize our designs.
3. Build a compelling business case for your idea
Remove subjective opinions from design decisions with Hotjar’s unbiased insights into users’ needs.
For most projects, you’re going to have a lot of stakeholders to convince. Showing real user data from Hotjar really helps get their attention.
4. See exactly where users get stuck
Quickly learn when users encounter problems with Hotjar’s live session playbacks. Spot issues that traditional analytics tools miss.
The biggest win came in just two days. We were able to identify an elusive bug that had been causing us headaches for months and fix it.
Put users at the center of your designs
Without Hotjar ❌
New designs are based on guesswork and hunches
Internal opinions tend to get the final say
Designs fail to support business goals
With Hotjar ✅
Get unbiased feedback and increase confidence in your designs
Remove opinions from decisions with compelling data
New designs hit goals without compromising user experience
Product designers build with empathy using Hotjar
1. Anna surveys 10,000 users a week at Ryanair to get an unbiased view of the user experience.
The value of Hotjar is that we can observe trends. We can compare one month with another to track user experience over time.
2. Eric asked users why they don't sign up and tweaked the design to boost conversions by 10%.
We created a Hotjar Survey to ask why users were leaving. By the end of the first day, I was getting the answers that I’d been looking for.
3. Maksym mapped out the customer journey with recordings and grew conversion rate by 55%.
Hotjar is especially useful when you’re A/B testing and want to see how users experience each version of your design.