PRODUCT / FUNNELS
Learn where and why users drop off
Visualize your conversion flows—and the real user behavior behind it—at every step with Funnels.
Get a full overview of your funnel and see where most users drop off.
Trusted by 1,148,546 websites in 180+ countries
Uncover conversion blockers
Check recordings of your lowest-converting steps to uncover UX issues.
Size up issues easily
Spotted an unexpected bug in a recording? Funnels shows you if it’s a real problem or just a one-off.
Optimize with confidence
Learn from your highest-converting flows which tactics work best—then double down on them.
Become a conversion-rate connoisseur
Funnels is available on the Observe Scale plan. Talk to our Sales team to unlock Funnels today.
Measure conversion rates at every step
See where and why users drop off
GDPR- & CCPA-ready
Four tools available on every Hotjar plan
Combine the Funnels with Hotjar’s four main tools for the best experience.
Recordings
See what your users see
Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.
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Heatmaps
Visualize user behavior
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
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Surveys
Hear from your users
Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.
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Feedback
Discover how users feel
A real-time suggestion box on your site where users express frustration or delight about individual parts of a page. Get direct feedback in-the-wild across your site or product.
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A few more reasons to use Hotjar’s Funnels
Start fast
No need to be an expert. Create funnels quickly and easily.
Go beyond page visits
Use the clicked element filter and custom events to build funnels.
Get granular
Apply funnel-level filters like country or referrer URL.
Personalize your insights
Filter by specific events and user attributes like average order value.
Stop switching tools
See your quantitative and qualitative data in one place.
View conversion time
See the average time it takes your users to check out.