PRODUCT / FUNNELS

Learn where and why users drop off

Visualize your conversion flows—and the real user behavior behind it—at every step with Funnels.

Get a full overview of your funnel and see where most users drop off.

Trusted by 1,148,546 websites in 180+ countries

Uncover conversion blockers

Check recordings of your lowest-converting steps to uncover UX issues.

Size up issues easily

Spotted an unexpected bug in a recording? Funnels shows you if it’s a real problem or just a one-off.

Optimize with confidence

Learn from your highest-converting flows which tactics work best—then double down on them.

Become a conversion-rate connoisseur

Funnels is available on the Observe Scale plan. Talk to our Sales team to unlock Funnels today.

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Measure conversion rates at every step

See where and why users drop off

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GDPR- & CCPA-ready

Four tools available on every Hotjar plan

Combine the Funnels with Hotjar’s four main tools for the best experience.

Observe
Ask
Observe
Ask
Illustration of recordings represented by an arrow with a trace line

Recordings

See what your users see

Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.

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Illustration of Heatmaps, represented by organic shapes with lighter and darker tones that represent user focus.

Heatmaps

Visualize user behavior

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

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Illustration of Surveys, represented by a rating scale.

Surveys

Hear from your users

Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.

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Illustration of Incoming Feedback, represented by three smile faces, ranging from sad to happy.

Feedback

Discover how users feel

A real-time suggestion box on your site where users express frustration or delight about individual parts of a page. Get direct feedback in-the-wild across your site or product.

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A few more reasons to use Hotjar’s Funnels

Start fast

No need to be an expert. Create funnels quickly and easily.

Go beyond page visits

Use the clicked element filter and custom events to build funnels.

Get granular

Apply funnel-level filters like country or referrer URL.

Personalize your insights

Filter by specific events and user attributes like average order value.

Stop switching tools

See your quantitative and qualitative data in one place.

View conversion time

See the average time it takes your users to check out.