conversion rate optimization

Seeing a drop in your website conversion rate?

Hotjar's user insights show you how people really experience your site—so you can drive your bounce rate right down, and watch your conversion rate rocket.

Hotjar is free forever. Upgrade anytime.

G2
Capterra

conversion rate optimization

Seeing a drop in your website conversion rate?

Hotjar's user insights show you how people really experience your site—so you can drive your bounce rate right down, and watch your conversion rate rocket.

Hotjar is free forever. Upgrade anytime.

G2
Capterra

Our customers count on Hotjar insights to improve UX and drive conversions

Vimcar

Vimcar grew leads by 24% and boosted traffic by 2.5x

"We put Hotjar on all our pages. If our conversion rate drops after a change, our Heatmaps help us identify and solve the issue. Hotjar has helped define our website strategy and make the experience even better for our customers. After using Hotjar to optimize our website rebrands, we saw a 2.5x increase in traffic to our most important pages, which led to a 24% increase in our leads."
Anna Grünanger, Head of Acquisition
Vimcar

Matalan

+400% ROI within 9 months of using Hotjar

"Hotjar really empowers you to be able to see exactly what your users are doing, how they’re feeling, and ultimately their reactions to the changes you make. Without Hotjar we would still be making decisions based on gut instinct instead of qualitative user feedback."
Karl Rowlands, UX Manager
Matalan

Taskworld

Increased conversion rate by 40%

“Hotjar’s Heatmaps revealed where users click during the signup process. This revealed a few issues that, when resolved, boosted our conversions”
Shiv Sharma
Taskworld

TomTom

TomTom used Hotjar to drive big increases to email CTR and conversion rates.

"Using the information gathered from Surveys helped us make substantial changes that resulted in a +491% increase in email CTR and a +49% conversion rate increase for our landing pages. Hotjar saves us hours of guesswork every week. It would be impossible to get the results we’re getting without it."
Dave Powell, E-commerce Conversion Manager
TomTom

How Hotjar helps you convert more

Get an overview of where people click, tap, scroll, and move. Spot misplaced CTAs and confusing content.

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Boost your site conversions and revenue with Hotjar

It only takes a few minutes to get set up. And the Basic plan is free forever.

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