Web analytics tools show you the paths people take, the pages they visit, and how long they stay on each. Hotjar helps you understand what visitors actually do on each page, and how they behave throughout their journey on your site.
Despite all the tools we used to measure traffic, such as Google Analytics, we didn’t really know what our users were doing on our website or how they were using our online tool. Our goal was to start optimizing based on data, not assumptions - but we felt like we didn’t have enough information to make our process shorter and more efficient.
Gabriella Popa,
Marketer at Bannersack
Traditional web analytics helps you determine your most problematic pages. Once your visitors get there, Hotjar reveals what makes them stumble and, eventually, leave.
Very often, Hotjar shows us things that the numbers themselves can’t tell us. For example, If we watch a Session Recording and see that people are struck somewhere hovering their mouse, we know something could be wrong and we can take a closer look.
Saurabh Soni,
Product Manager at RazorPay
Web analytics tools help you identify pages where most of your users convert or abandon your website. Hotjar goes a step further and gives you real user feedback so you can hear in your users’ words why they make the choices they make.
A Hotjar poll is a great way to analyze the checkout from a customer behavior perspective.
You can see how customers feel about it, give them an avenue to express their opinion as well. It’s really good to (capture) the voice of the customer.
Noelle Smith,
Conversion Analyst at eShopWorld
Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.
See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site. By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly.
Where are your visitors dropping off? Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.
Instant visual feedback – Give your visitors an easy way to leave instant visual feedback on your website or app. See what people love and hate, identify issues, and find opportunities for growth.
Understand the reasons behind behavior – Improving the performance and experience of your website starts with understanding what your visitors want and what's preventing them from achieving it. Target questions to specific visitors anywhere on your web and mobile site.
Get to know your audience better – Build your own responsive surveys using an easy editor. Collect responses in real-time from any device. Distribute your surveys using web links, emails or invite your visitors just before they abandon your site to uncover their objections or concerns.
Absolutely: from the very beginning, Hotjar has been built on anonymous insights and not on personal data. We support user privacy and anonymity and are fully committed to compliance with the GDPR.
“My concern was around user privacy, what is/isn’t revealed, and how that kind of data is stored. I was happy to see that Hotjar had options for suppressing things like credit card numbers, so I reassured the client that in addition to suppressing keystroke data with a single click, we could apply this same treatment to specific elements of their webpage as needed.”
The basic version of Hotjar is free forever. There is no contract to sign, and you can upgrade or downgrade between different plans any time directly from your account. It’s also really straightforward to use, meaning that you won’t need costly training for yourself or your team.
“A lot of tools try to sell you on the low price, but they ‘forget’ to tell that implementing can cost more, in time and money, than most people think. Hotjar was easy to implement, and it offered tremendous value for a great price.”
That’s a valid concern! We take site performance very seriously and do everything in our power to optimize everything in the process. Hotjar's script, like most scripts and other tracking solutions, will have an almost negligible effect on your site's speed and performance.
“Our only concern was the impact the code would have on the overall page load speed. So we checked the load speed using the network tab from the browser's Inspect Element tool to see the load time, and also the Page Speed insights from Google. It all turned out to be ok.”
Fast to install,
simple to use
We started using Hotjar a while back. We tried it for free and liked it, so we purchased it. Today, we find that onboarding new employees with Hotjar is easier than any of the other analytics tools we use.
Saurabh Soni,
Product Manager at RazorPay
Highly visual and
really shows you
what’s happening
Great value
for money
He would not be as successful as a Product team without Hotjar. The value we receive far exceeds the price we pay per month. It’s a tool we use for not only UX, but for support, marketing initiatives, surveys, customer interviews, product decisions, presentations to our sales team, and communication to our entire company on how people use our product.
Stephen Ippolito,
Product Manager at The Marlin Company